10 Best Email Marketing Software (June, 2024) - Comparewise

10 Best Email Marketing Software (June, 2024)

A vital component of businesses today is advertising. The more people you can reach, the better footing you give your company to grow and make more money. One crucial way to stay on top of the game is by using the best email marketing software for campaigns.

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Last Updated: Jun 17, 2024

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10 Best Email Marketing Software (June, 2024)

Email marketing software helps you manage your brand’s subscribers and send them targeted advertising and sales messages.

The platform offers a more personalized campaign experience since your customers sign up for the service themselves. Also, these services take away the stress of sending emails in an old-fashioned way and are more effective than social media advertising.

This article will be extensive, as we will cover everything you need to know about these services. Here are the essential areas you will gain valuable information on:

  • What an email service does
  • The best bulk email marketing services
  • How to pick the best one for your business
  • Tips on optimizing your mail campaigns

Of course, you will learn more than what we have listed above. So, settle down, and let’s get started on this piece.

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What is email marketing software?

You may be wondering why you should bother with an email strategy when you have the vast world of social media.

AgencyAnalytics reports that the average click-through rate of emails is roughly 2.5%, compared to Facebook’s 0.07%. As a result, the best strategy is to use the best email marketing software with social media advertising.

At this point, we must explain what these providers offer users to move forward. An email service provider has two primary components: a platform for setting up newsletters, managing contacts, and processing forms and an engine that delivers the newsletters.

Furthermore, the more advanced ones bring automation and segmentation for customer relationship management (CRM).

These platforms make life easier for companies that want to keep their customers close. They provide the tools to build efficient marketing campaigns or follow-up messages for a deal.

Your business will be disadvantaged if you implement this strategy in your day-to-day operations.

Choosing the best email marketing programs for your business falls on you. Some people prefer an all-in-one platform for advertising and customer relationship management.

In contrast, others prefer a simple mail service. So, understanding your business needs is key to implementing an effective strategy.

In the next few minutes, you will have enough information to choose the best email marketing website for your business.

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The top 10 email marketing software

Regarding the best email marketing software, several options are available. The digital world is full of them; you must choose your business appropriately.

We will review the options in terms of their features and pricing. So, bearing that in mind, the following are the top-rated email marketing services:

1. Keap

If you have yet to consider having a mail service, it should be on the end-of-year checklist for your business. We will begin with Keap, a platform that provides tools for lead conversions.

Keap is a robust provider that is into everything digital. It offers in-text advertising, lead management, sales and automation, reporting and analytics, appointments, etc. Nevertheless, we will focus on its email marketing platform.

The user interface is crisp and friendly. You will navigate the sections as you pick suitable options for your brand. In general, it is an easy-to-use service that keeps up with modern trends.

Keap has the tools for managing the entire advertising process, from the ads to the reports. It is an all-in-one platform with feedback mechanisms to improve your sales pitches.

The company began operations in 2001 and has decades of experience becoming the best email marketing service for small businesses.

Users will find a robust platform that fits their basic needs. Even those who want the best email and SMS marketing company will find Keap satisfactory. Notwithstanding, let us go further and explore its standout features.

Keap features

Keap packs the features of the best email marketing software and is easy to use. There is a slight learning curve, but even professionals will appreciate its simplicity.

Nevertheless, it has the tools to quickly transform your messages into professionally-looking emails.

The features of Keap include the following:

  • Automated mails
  • Brilliant-looking and ready-to-use templates
  • Curated messages and branding
  • Reporting and analytics
  • Migration tools

This company provides one of the best email campaign services to its clients. You can categorize your contacts based on their behaviour and preferences. Then, you can craft your messages to have the best chances of getting clicks.

Keap offers a CRM platform that augments your experience. Indeed, most customers prefer a more personalized message than a generalized sales pitch. Grouping your clients or customers considerably reduces costs.

Let us talk about the reporting and analytics tools. Most small businesses need to consider feedback on their ad campaigns. They send electronic mail and forget about the click rate and other vital infographics.

Thanks to Keap’s thoughtful integration, you can keep up with your customers’ responses. That will show you the ads that work and those that require tuning.

Keap customer support

Customer service is essential for the best email marketing software. A platform could have industry-leading tools but fail in its customer service. As a result, Keap considered this area carefully and offered support through several channels.

Besides having the best email marketing tool, Keap supports its customers through the following channels:

  • Live chat available on the website
  • Telephone support
  • Email and fax support

The live chat option is available 24 hours a day. However, the telephone channel is open from 6 a.m. to 7 p.m., Monday through Friday. You can also use the FAQ section for quick tips.

Customer service is top-notch, but let’s see how attractive the price is.

Keap pricing

Keap is one of the best email marketing software options available. The platform is expensive, even for monthly payments. It is a service for more established businesses.

However, Keap costs $169 per month for 1500 users. The amount can go up to $7,219 if you have more than 4 million contacts. Going for annual payments gives a 20% discount, making it $129 per month.

The Pro Plan offers electronic mail marketing and other essential tools. You will get dedicated Canadian and US telephone lines, text advertising, automated lead capture and follow-up, sales pipelines and analysis, etc.

Pay more and get the Max Plan with more options. The new price is $199 per month if you pay annually or $249 per month. Support for promo codes, upsales, and marketing analytics will be added.

Keap pros and cons

Keap might be among the best email marketing software, but it has a few disadvantages. Here are the pros and cons of the service:

Pros of Keap
  • 14-day no-credit card free trial.
  • It provides CRM services for better email.
  • Automation tools.
  • Sales pipelines and curated messages.
Cons of Keap
  • No built-in appointment scheduling
  • A lighter mobile version
  • Electronic mail campaigns require a learning curve.

2. MailChimp

One good thing about the best email blast services is the competition. Of course, that has led to better layouts, templates, and more engaging deliveries. One of the industry leaders is MailChimp, a popular provider among entrepreneurs worldwide.

The features qualify it as one of the best email marketing software solutions. It picks simplicity, building a robust platform that turns electronic mail into revenue. Nonetheless, its integrations may be its strongest suit.

MailChimp integrates everything, from graphic design services to Google Analytics and other essential providers. That is a clever approach rather than building in-house integrations. Users can easily pull in these efficiencies for an effective advertising campaign.

Although it does not compete directly with the best CRM and email marketing software, it can easily hold its own. At least, it is not trying to be everything at once. We like how the company focuses on its strengths to create an unrivalled experience.

Like other options on this list of the best email marketing software, we look beyond the websites. Of course, the outlook affects the user experience, but the features are more essential. For that, let us explore the tools MailChimp offers. 

MailChimp features

MailChimp offers many features common to other software, but it adds more. Among them are the pre-built templates that enable fast deployment of electronic mail. Pro users will appreciate the added versatility.

The features of MailChimp include the following:

  • Automated emails
  • AI optimization and analytics
  • Segmentation for easy targeting
  • Integration with third-party tools.

The last feature brings in the efficiencies of Google Analytics, Canva, Salesforce, Zapier, Shopify, Instagram, etc. Up to 300 integrations are available for additional functionality. Indeed, MailChimp is one of the best email marketing software available.

Other helpful features include A/B testing, a dedicated onboarding specialist, custom-coded templates, etc. Unlike Keap, MailChimp does not overstretch itself. It focuses on being the best email marketing service.

The Customer Journey Builder is a tool that triggers emails based on customer behaviour. That takes away the stress of tracking your clients’ preferences. Overall, the tool enhances your chances of closing a deal.

There are other features to help you craft better emails, but the message starts with you. Once you get it right at the primary level, MailChimp will deliver the tools to make your business shine. Let us see what customer support is like on the platform.

MailChimp customer support

A platform is among the best direct email marketing software if it offers good customer service. Thankfully, MailChimp provides excellent service to its users and, in so doing, cements its place as an entrepreneur favourite.

Users can hire an expert or talk to a sales representative. You can also send physical mail if you are in the United States of America.

However, we could not find an electronic mail address for the platform. That is disappointing for a provider that hopes to surpass the best email distribution service.

Despite the absence of an email feature, MailChimp provides live chat and telephone support. You will get quick responses when you use the live chat feature, and you don’t have to sign up.

Telephone support is also available for sales inquiries. MailChimp does attempt to be robust in its customer support. Still, it needs to improve as the best email marketing software.

Also, we need to confirm the working hours for the telephone service. It should be in line with the general work hours. 

There is a help center that contains videos and tutorials about common tutorials. The chances of finding a solution to your problem are high when using the feature. Apart from email support, MailChimp is complete in other areas.

MailChimp pricing

Of course, we want to use the best email marketing software, but we don’t want it to cost a fortune. Pricing has a significant impact on which platforms receive the most registrations.

Also, one subscription cuts across all platforms, including the mobile application.

MailChimp starts with a 30-day free service that includes pre-built templates, basic reporting, analytics, landing pages, a creative assistant, etc. It is a great way to know the ins and outs of the platform and prepare for the pricier subscriptions.

The higher plan is the Essentials, which covers 5,000 monthly emails, A/B testing, scheduling, and automated customer journeys. Its price starts at $13 per month. Add seven more dollars to that amount, and you will get the Standard plan.

The Standard plan brings enhanced features like custom-coded templates, a content optimizer, predictive segmentation, etc. It is the best plan if you don’t want to spend more money. The last option would be the premium plan, which costs $350 per month.

You will get features like a dedicated onboarding specialist and comparative reporting. It is pricey but definitely worth the investment.

MailChimp pros and cons

Before we wrap up this section, let us look at the pros and cons of MailChimp. They are as follows:

Pros of MailChimp
  • Users can manage their emails with the mobile application
  • It offers over 300 integrations for more functionality.
  • The platform offers thorough reporting.
  • Users get the essential tools in the free plan.
Cons of MailChimp
  • Email scheduling is absent on the free plan.
  • Mails may end up in the spam folder.

3. Drip

We have covered two of the best email marketing software, but more are on the list. The next one is Drip, one of the best email marketing service providers for e-commerce sites. It tailors its features for businesses that generate revenue through online sales.

This platform will allow you to integrate more than 100 e-commerce-based sites into your email campaigns. That is already a nifty feature that outclasses competitors in this segment.

Nevertheless, Drip offers more advanced tools for professional advertising companies.

The average person receives over 100 emails daily, necessitating the need to craft eye-catching messages.

That is where the best email list software, like Drip, comes into play. They will help you craft and send attention-grabbing messages to your subscribers and increase your chances for sales.

Drip pulls in the weight of data analysis to help you have a glance at your customers. It segments them based on their preferences on your e-commerce platform. That gives you leverage when preparing your targeted advertising campaigns.

This platform has served over 30,000 clients and helped them drive sales. A figure like that demonstrates that it is among the best email marketing software available. Of course, there are more advanced options, but most clients will be satisfied with what Drip offers.

Drip features

A successful electronic mail campaign requires several features and tools. It goes beyond typing an ad copy and sending it to your customers. One major thing you will face is the time constraint of following up on every prospective lead.

The human body can only take so much stress. In that case, leaving the work to the best email marketing automation software becomes a wise choice. Drip offers several features that make this dream a reality.

The following are the features of Drip:

  • E-commerce integrations
  • Segmentation and personalization
  • Pre-built playbooks for e-commerce best practices
  • Visual workflow builder
  • HTML Builder
  • Pre-designed templates

The HTML builder is a noteworthy feature that professional designers will find helpful. Beginners may not need it, as it requires coding skills. Nonetheless, it is a valuable addition that adds more functionality to emails.

Drip provides tools that help users craft better relationships with their clients. The app integrations will significantly help, but the point-and-click editor is equally essential. You will find more than enough tools to reach your sales targets.

Drip customer support

Drip is one of the best email marketing software, but it must pass the customer support test. That takes us to the support options on the platform.

The help center is information-rich; you will find all the essential tips for pushing through most challenges. There is a “how-to” section with relevant information on the best practices and recommendations.

Clicking the drop-down menu on the support page takes you to the relevant areas. You should have enough information to crush your challenges. Nevertheless, Drip offers several support channels for other resolutions.

Unlike other providers, only registered users can access customer support. That is odd and unwelcoming, considering you cannot make inquiries. It is only possible for registered users to contact the support team.

Drip’s extraordinary customer service selection detracts from its status as one of the best email marketing software. Nevertheless, you can register for free and contact the support personnel.

Drip pricing

Users and businesses could avoid even the best email mailing list service if the prices are not friendly. We want quality but don’t want to overspend on a provider. Fortunately, Drip prices its products reasonably.

The provider offers only one pricing plan for its services, unlike others that stretch their options. This single pricing module does have its downsides, as users have no choice but to pay the fee. It also means that the most affordable price still offers good features.

Drip is $39 if you are servicing at most 2,500 contacts. That amount increases to $1,899 if you want to service 165,001 to 170,000 email contacts. Paying above that amount depends on the custom features you want for your business.

Drip does not mention how much you will pay if you want to serve more than 170,000 contacts. It could easily exceed $2,000, depending on the number.

Drip pros and cons

The best email marketing software tends to score high in certain areas. However, Drip is not all that exciting, as it has some downsides. Here are the pros and cons of Drip:

Pros of Drip
  • It offers HTML support for advanced email designs.
  • The platform is tailored for e-commerce businesses.
  • Its features and tools are easy to use.
  • The platform provides dashboards for quick infographics.
Cons of Drip
  • The platform offers a single pricing module based on the number of contacts.
  • Customer service is unavailable for unregistered users.

4. MailerLite

Our search for the best email marketing solutions leads us to MailerLite, a light and swift platform. Navigating its website is smooth, as it is well-designed and clutter-free. You can easily find your way around the features and get started in minutes.

What makes MailerLite special in this highly competitive niche? The provider is one of the best in terms of usability and deliverability. Some platforms default in their sending processes, causing emails to be in the spam box.

MailerLite has been tested and verified by EmailToolTester. The platform offers a newsletter editor, automation, and transaction email functionality. It also provides an email verifier, which cleans up your advertising campaigns.

Besides being one of the best email marketing software options, MailerLite includes features for creating landing pages. That way, you can effortlessly generate leads by using click-enabled electronic mail.

MailerLite offers more value than the average marketing service. It is one of the best eblast services and a robust website builder.

The automation feature is the best option for delivering your messages on time. We will talk more about the app integrations in the subsequent section.

MailerLite features

The primary determining factor for the best email marketing software is its features. It is the defining element that attracts users to the platform. Fortunately, MailerLite lives up to its reputation, as it has several supporting tools.

 Only a few people will find MailerLite unsatisfactory. The provider offers the best email marketing service for bloggers, e-commerce, and personal brands. With that in mind, here are its features:

  • Automated email workflows
  • Drag-and-drop editor
  • Custom HTML editor
  • Newsletter templates
  • Free images
  • Auto resend

MailerLite has over 400,000 subscribers, a testament to its spectacular service. It has features to get you through a primary email advertising campaign. Nevertheless, it offers more for those who want e-commerce integrations and relationship building.

The most notable feature is its integration with e-commerce platforms like Shopify, WooCommerce, etc.

That means you can include sales functionality in your emails and generate a sales funnel. E-commerce integration is always a brilliant feature of any email marketing software.

Users also get a dashboard displaying crucial statistics. That will help shape future advertising copy. These and other notable features make MailerLite one of the best email marketing software.

MailerLite customer support

We cannot exclude this critical section like other options on this list. Customer support is essential, especially for beginners or first-time users. Despite MailerLite’s user-friendly nature, clients will face challenges now and then.

MailerLite offers a direct messaging service that links users to the sales department. It is a robust feature, but you must be a registered user of the software to get a response. You can take time to describe your situation to the support personnel.

This support feature is available on its website platform and iOS application. You will also get other channels once you log into your account. Notwithstanding. MailerLite offers 24/7 customer service. 

There is an extensive help center if you don’t feel like contacting the customer service representative.

Simply pick a topic, and the platform will reveal common challenges and their solutions. It covers all the basics, like requesting a dedicated IP, API key for integrations, etc.

MailerLite pricing

Although it is not the best free email marketing service, MailerLite offers a free subscription with email support from Monday to Friday. That can get many people started on the platform, as it contains good features. You will get 10 landing pages and sign-up forms.

The following pricing plan is the “Growing Business” stage, which costs $9 per month. Email support is 24/7, and you get features like dynamic emails, unlimited templates, an unsubscribe page builder, etc. Pay $19, and you will get the Advanced plan with even more features.

You will get Facebook integration, a custom HTML editor, promotional pop-ups, and automation at this level. The plan is robust but different from the custom subscription. You will need the latter if you have more than 100,000 subscribers.

MailerLite offers more flexibility in finding the sweet spot. Its price slider feature makes it one of the best email marketing software. You can adjust the number of subscribers to find the perfect plan for your business.

Note that the prices mentioned above will change when you select more subscribers. The cost can go up to $1,600 for 500,000 subscribers.

MailerLite pros and cons

MailerLite can be advanced when the need arises. However, it still offers basic features for small and growing businesses. Here are its pros and cons:

Pros of MailerLite
  • There is an email verifier to clean the list.
  • The free version is for a lifetime.
  • Users can sell digital products.
  • It has e-commerce integration.
Cons of MailerLite
  • The mobile app is available on iOS devices only.
  • Limited templates.

5. Constant Contact

Some platforms do more than help people send emails. Services like Constant Contact bring the whole digital marketing experience to their users. As a result, you have a better chance of getting things right, like using the best email marketing software.

Constant Contact offers email marketing, digital marketing, and marketing automation. Small business owners can use the former to build their client base and boost their advertisements.

However, the latter is more suitable for established companies that want to increase their ROIs, among other things.

This provider brings expert tools into the hands of beginners. It has tons of templates that cover several industries, including non-profits. As a result, it is the best email marketing service for non-profits.

Reports show that emails with images get 42% more clicks than those without. You can use Constant Contact’s editor to craft your messages and add appropriate images. The platform also has hundreds of templates to reduce the time you need.

You can manage your activities on the go with the mobile app. As mentioned earlier, we prefer platforms that offer this versatility. Constant Contact’s mobile application is available on iOS and Android devices.

Users have two choices for the mobile application: the email marketing app and the list builder app. Integrating the two into your advertising campaigns can yield higher results.

These and many more functionalities make Constant Contact one of the best email marketing software.

Constant Contact features

Constant Contact covers all the processes, from building a list to running effective ad campaigns. Users will have several tools to grow their email marketing, even as beginners.

You do not have to be a tech expert when using this platform, as it is simple enough.

This provider manages to incorporate premium tools at a low cost. Many businesses will find it suitable for their marketing needs. Bearing that in mind, here are the features of Constant Contact.

  • Email editor
  • Templates
  • Automated messages
  • Contact management
  • Result tracking
  • Subject line testing

The editor has an easy-to-use interface that should take little time to understand. You can start with a template and work your way up from there. Overall, it is in line with modern standards.

Automated messages save time and reduce stress. You can set welcome messages for new clients that sign up for your email service. Furthermore, the feature allows you to send reminders and discount alerts automatically.

The next essential feature of Constant Contact is its contact management. Users can upload their contact lists from other platforms like Excel, Salesforce, Outlook, etc. You can even add new contacts through social media and other sources.

Constant Contact allows users to track open, click, and bounce rates. That makes the whole management process much easier, as you get real-time information. You can quickly adjust your ad copy to replicate the ones that are getting clicks.

Constant Contact has proven to be one of the best email marketing software. Nevertheless, it still has to convince us with its customer support and pricing.

Constant Contact customer support

This email marketing service has four locations across the United States: Massachusetts, Colorado, Florida, and California.

You can address your concerns with a physical customer service representative. Nonetheless, the company offers online support for those not close enough.

Online support begins with an extensive knowledge base, which contains information on essential topics. You will find everything from campaigns and contacts to reporting and troubleshooting.

The section also includes video tutorials that can come in handy for understanding complex procedures.

A blog and user community provide information on more practical issues. These platforms can prove helpful when you encounter an obstacle.

Constant Contact provides telephone and email support if those aren’t enough for you. The telephone numbers are based on different regions and are not available 24/7. Nevertheless, you can send emails directly on the platform to sort out your challenges.

Constant Contact pricing

Constant Contact offers three relatively affordable pricing plans. Users can opt for the one that best suits their business. However, the lower-priced option needs to include crucial features.

The most basic plan from Constant Contact is the Core subscription, which suits those starting out in the industry.

Although it will not give you the features of the best email marketing service, it has the basic needs for advertisements. The price begins at $9.99 based on the number of contacts.

You will get features like templates, sign-up forms, multi-platform posting, API integrations, and engagement reporting.

The Plus plan’s pricier option brings in Google Ads, content personalization, automated communication, autogenerated segments, and personalized consultation. It brings more functionality but costs $45 per month.

A more robust pricing plan will be marketing automation, which brings in full customer relationship management functionalities.

Users will get advanced workflows, lead scoring, opportunity management, sales automation, tracking, and analytics.

This plan costs $449 per month and is also the most expensive. It is better suited for large enterprises with a more robust marketing team.

Constant Contact pros and cons

Constant Contact might be a strong contender for the best email marketing software, but it still has some downsides. Here are the pros and cons of Constant Contact.

Pros of Constant Contact
  • No credit card free trial.
  • Payment is per list size instead of the number of emails.
  • The basic plan has engagement reporting
  • Easily customizable layout.
Cons of Constant Contact
  • The account deletion process is complex.
  • Users can only automate on one channel.

6. HubSpot

HubSpot is a software company that touches everything, including customer relationship management, operations, and sales.

The brand has grown in strength since its inception in 2006. Today, HubSpot is one of the best email marketing software.

This provider simplifies the process of creating effective email campaigns. It brings in goal-tested templates that are responsive on multiple devices. That means your customers will always get the best format based on their devices.

Personalization is crucial to business success, and HubSpot knows that. Hence, it recognizes the best subject lines, links, and calls to action. With this added capability, you can enhance your campaigns and boost your chances.

Email scheduling is possible with HubSpot. You can wave goodbye to the era of forgetting to send electronic mail to your customers. With scheduling, the campaign becomes more effective.

There are other tools to optimize your messages through A/B testing.

Those who want the complete services of customer relationship management will find enough features in HubSpot. The software has more than enough to suit their needs.

One of the best aspects of HubSpot is its free feature catalogue. We will discuss this section later, but it is worth mentioning now. The number of free tools makes it qualify as one of the best email marketing software.

HubSpot features

HubSpot is a household name in the electronic advertising industry. It provides digital marketing services for software and other digital products. As a result, it is in the safest hands to handle your business advertisements.

This service offers several features that make reaching your customers by mail easy. When you ask which email marketing service is the best, Look no further than HubSpot and its sub-features.

With that in mind, the following are the features of HubSpot:

  • Online form and landing page builder
  • Bulk email testing and optimization tools
  • CRM ads software for campaigns
  • Pop-up forms
  • Blogging tools to optimize your content
  • Project management software

Having onboard project management software can help you manage your campaigns more effectively. It works better if you have a small team that works on the ad copies.

Indeed, this feature distinguishes HubSpot as one of the best email marketing software.

You can use the automation feature to automate your emails and have a more hands-free service. While the automated feature can handle some, there is no need to keep tabs on everything. Nevertheless, you are still in charge of the system.

Another feature you will find helpful is the marketing analytics dashboard. It will give you a quick overview of your campaign and pinpoint weak areas. As a result, users can quickly reshape their messages and focus on what works.

We seek increased control and capabilities with email marketing services. HubSpot provides full SEO functionalities to help you plan and optimize your content. The end product will increase the return on investment.

HubSpot customer support

HubSpot’s customer service is always within reach, regardless of your device. The email marketing service has an active live chat feature on its official website. You will even be the one to receive a welcome message from this option.

If you are more traditional in your dealings, you can contact any of the company’s global offices. The service has offices in Portsmouth, Dublin, Singapore, Sydney, Tokyo, Berlin, Paris, Belgium, Bogota, San Francisco, London, and Toronto. In addition, each location has a dedicated phone line for telephone support.

This company offers email support to its users, but you must be a paid user to access it. Then, you can forward your challenges by mail, and the provider will respond as quickly as possible.

Users who subscribe to multiple products will use the highest-priced subscription. In any case, you should get telephone, community, email, and live chat support for the most expensive plan. That takes us to the pricing on HubSpot.

HubSpot pricing

Although HubSpot has a free plan for new users, you will miss crucial features. The company does not offer a single subscription for email marketing. Hence, it is more expensive than other options on this list of the best email marketing software.

The starter plan is the most affordable, costing $45 per month if you pay a year’s worth. Also, the price is for 1,000 marketing contacts. Increasing your contacts will increase the monthly charge.

The Professional plan fits the bill if you need something more robust for your business. It brings in crucial features like dynamic personalization, collaboration, A/B testing, Salesforce integration, etc. Notwithstanding, it is heavy on the pockets at $800 per month for a year’s charge.

The last and most expensive plan on HubSpot is the Enterprise subscription. Obviously, it is meant for large businesses already equipped with systems. This plan offers everything from the Professional plan but adds more features.

You will get advanced reporting and team management tools. Hence, you can have a more organized email marketing team. 

HubSpot pros and cons

HubSpot is unarguably one of the best email marketing software, but there are things we want it to improve on. The following are the pros and cons of HubSpot:

Pros of HubSpot
  • It includes free CRM tools for your team
  • There are social media management tools
Cons of HubSpot
  • The subscription plans are relatively expensive.
  • It cannot function as a standalone email marketing service.
  • Customer support is based on the subscription plan

7. Active Campaign

This online company provides three primary services: email marketing, customer relationship management, and automation.

You can say that it has covered the basics of what most businesses need to run efficient campaigns. Notwithstanding, Active Campaign adds some features that make the process easier.

Users can select the services by product or by industry. The latter allows Active Campaign to tailor its services to a specific niche.

Out of all the options on this list of the best email marketing software, it is the only company that delivers its services this way.

The industries represented on Active Campaign include technology, education, healthcare, non-profit, enterprise, fitness and nutrition, real estate, etc. Picking the appropriate one for your business narrows your options and provides tailored services.

Active Campaign might look like a newly established marketing service, but the company has been around since 2003.

With almost two decades in the business, there is little that it cannot handle. The company understands what makes customers tick and provides that to its users.

There are many helpful features on Active Campaign, some of which will overwhelm beginners. However, you can become an expert in these tools with some patience.

Your business will benefit significantly if you implement the best email marketing software.

We could go on talking about Active Campaign. Nevertheless, let us stop here and explore its features in depth.

Active Campaign features

You will find almost all the tools required to propel your company’s success. Active Campaign has easy-to-use interfaces that will get you started in seconds. In the event of confusion, you can always turn to its resources for quick fixes.

 We will talk more about its customer support later. In the meantime, the following are the features of Active Campaign:

  • Multi-user editing
  • Integrations
  • Geo-tracking
  • Conditional content
  • Audience segmentation
  • Google Analytics integration
  • Over 200 HTML templates

We know that different contacts have different preferences. One customer might prefer another product or service. Instead of typing each email separately, Active Campaign can make the process faster.

This provider has tools to personalize messages for your contacts. It is one of the primary functions of the best email marketing software. Hence, you can leverage the platform’s resources to fine-tune your messages.

The HTML templates give users a quick start to running sales or reminder campaigns. Depending on your industry, you can find a template and quickly edit it to your taste. That reduces the time spent designing from scratch.

Split testing is one of the most effective ways of boosting engagement. It involves sending two messages and monitoring which gets the most clicks. Fortunately, that is one of the primary features of Active Campaign.

We know how you would spend hours crafting the perfect ad copy, only for your email to end up in the spam box. This provider has the tools to minimize such an occurrence. Hence, you can spend little time worrying about your emails’ deliverability.

There are more features on Active Campaign. Nevertheless, we will let you explore the rest on your own.

Active Campaign customer support

It is not novel that the best email marketing software offers industry-leading features. However, none of this will be possible without effective customer service. Active Campaign recognizes this and incorporates a live chat option into its platform.

You can use the live chat feature to get quick information on various topics. Fortunately, it is available to non-registered users, as some providers will. Simply send a message, and you should get feedback in the shortest possible time.

There are more than enough resources for beginners on the platform. You can also join the community to receive information on more practical issues. Notwithstanding, the site offers exclusive access to its customer service representatives.

Active Campaign has hubs in Australia, Dublin, and Chicago. It also offers toll-free telephone support for its users. You can submit your request on the platform if you need more time for a phone call.

The customer support team will review it and reply within the shortest time possible. We cannot state a precise time as that will depend on the magnitude of your request.

Active Campaign pricing

Pricing is always the elephant in the room, and we saw how expensive HubSpot’s service was. Thankfully, Active Campaign offers modest pricing comparable to other players in this industry.

It is one of the best email marketing services but is still reasonably priced.

The most affordable option is the Lite Plan, which costs $29 per month. That price will increase as you serve more contacts on your list.

Notwithstanding, it offers features like automation, drag-and-drop builder, segmentation, event tracking, etc.

The Plus Plan contains all the features of the Lite subscription but adds even more. Users get landing pages, contact scoring, advanced performance reporting, e-commerce store integration, etc.

Indeed, the benefits exceed the Lite Plan and even reach sales support.

Active Campaign’s recommended option is the Professional Plan, which costs $149 per month. This fee gives you split automation testing, predictive content and sending, conversion reporting, etc.

It is suitable for medium- and large-sized businesses that want an affordable email marketing system.

The Enterprise Plan is Active Campaign’s most expensive and best option. It supports up to five users with a custom mail server domain, custom reporting, and HIPAA support. However, you must contact the sales team to subscribe to this plan.

Active Campaign pros and cons

The following are the pros and cons of Active Campaign:

Pros of Active Campaign
  • Editable HTML templates
  • Easy creation of automated mail
  • Robust app integrations
Cons of
  • The CRM is not suitable as a standalone platform.
  • Complex reporting

8. Campaigner

Campaigner is aware that it could do more, but it is content with email marketing. Doing that allows it to focus on perfecting its service to users. As a result, it is one of the industry leaders for businesses that want to reach clients by mailbox.

Your journey through Campaigner begins with its workflow toolkit. This kit allows users to build and automate emails through a highly visual interface. Of course, nothing beats the simplicity of a drag-and-drop user interface.

Campaigner promises up to six times more conversions when you use its service. It implements orders in three stages: a visual builder, multi-channel support, and validation checks. The latter helps in sieving out non-compliant emails in your workflow.

This advertising service adds SMS marketing, which can boost the response to your emails. These triggers can work as standalone campaigns or be incorporated into your emailing strategy.

Regardless, they are powerful features to add to your business operations.

Campaigner’s proprietary reputation defender will give you robust health to resist bounces. It scans the mail addresses on your list and returns information on potential delivery issues. Hence, you can remove the defective or unavailable messages and focus on the ones that work.

Users can personalize their messages with geolocation, purchase behaviour, and custom fields. Doing that helps create emails that resonate more with the recipients. As a result, they are more likely to have higher conversion rates with their messages. 

Campaigner features

The drag-and-drop interface is the starting point for crafting messages. It is mobile-responsive, meaning you can easily edit on your smartphone. Also, the templates come with team management to allow collaboration.

Campaigner offers a fully editable HTML editor. Although that requires some coding expertise, it helps to increase versatility. The following are the features of Campaigner:

  • Automation workflows
  • Conversion tracking
  • Advanced segmentation
  • Dynamic content
  • Purchase behaviour
  • Landing pages
  • Reputation defender
  • E-commerce support

These features come in four categories: marketing automation, personalization, audience growth, and email design. The latter is the most basic starting point for most users. You will find a drag-and-drop builder, reusable content blocks, and email templates.

Automation workflows can simplify the entire process and give you more free time. It helps you visualize your customer’s journey from the first email. Then, you can add discount emails, reminders, and other notifications to boost conversion.

Email marketing is a complex process because it involves erratic human behaviour. Nevertheless, some companies have discovered ways to capture attention without being intrusive and hostile. Campaigner is one of them, as it has over 20 years of experience.

This provider is one of the best email marketing software with industry-leading tools. The platform and integrations are user-friendly.

Campaigner customer support

Advertising tools can quickly become complex, especially when they involve automation. At that point, you need adequate customer support to get you through.

The features might be familiar, but different platforms have unique implementations.

Campaigner has a resource center that includes infographics, webinars, blogs, etc. The probability of finding a solution to your challenge is high. As a result, they should be your first port of call for resolutions.

You can contact the sales personnel if you need more information concerning Campaigner’s products. They will ascertain your budget and make the best recommendations. You will even get demos demonstrating how to use the platform and its features.

Campaigner offers 24/7 support through its live chat feature. You will find the hover button at the bottom of the screen. Click on it and chat with a customer service representative.

Users can contact either customer support or the sales department. Campaigner does an excellent job separating the two, making it easy to reach the best-fit personnel. Nevertheless, both channels have telephone and email support.

Telephone support is available for local and international clients. Hence, choose the number carefully before you place a call.

Overall, we are satisfied with Campaigner’s customers. It is undoubtedly one of the best email marketing software in this regard.

Campaigner pricing

We love advanced platforms, but we also love affordable options. These two parameters can never be compromised, as robust platforms tend to be expensive. Fortunately, Campaigner is on the cheap side of the divide.

The pricing for this electronic mail service begins at $59 for the Starter Plan. This subscription plan is enough for up to 5000 contacts and offers features like over 900 responsive templates. You will also get landing pages and 50 MB of CDN media hosting.

While that is robust for the price, paying $179 puts you on the Essential Plan. This new level adds dynamic content, a custom footer, e-commerce integrations, and exclusion lists. For most small businesses, the Essential Plan will be enough.

The Advanced Plan is the most expensive on the platform, costing $649. Nevertheless, that is the starting price.

E-commerce businesses can opt for the E-commerce plan, which costs $79 per month. It offers unlimited contacts with Shopify and Magento integration. 

Campaigner pros and cons

The following are the pros and cons of Campaigner:

Pros of Campaigner
  • Close to a thousand templates
  • Dedicate e-commerce subscription
  • Easy-to-use interface
Cons of Campaigner
  • Previews need to be more consistent.
  • Buggy email builder

9. Omnisend

Omnisend prides itself on being the best email marketing software for the e-commerce sector. It is great to see it attach itself to a niche and work hard to deliver quality service.

You can never tell if Omnisend is what you have been searching for, but let’s explore it further.

E-commerce indeed requires a different setup and campaign strategy. There is a need for subtle yet aggressive persuasion in sales. As a result, we need a platform that tailors its features in this regard.

Omnisend offers enough support to deal with abandoned carts and other issues that plague the e-commerce industry.

In that case, you need reminder emails, discount messages, and new offers. This platform can help with that, as it is built for sales from the ground up.

You will get the added advantage of newsletters. Of course, they can add meaning to your emails and make them more appealing. There are so many customizations you can do on this platform.

Omnisend promises 47.7% higher conversion rates if you integrate SMS into your mail campaigns. It is the perfect platform to make your strategy as foolproof as possible. Moreover, we all want our sales figures to improve.

You will find everything about mail advertising on this platform. Automation, segmented campaigns and quick setups are at your disposal.

As an award-winning provider, Omnisend rubs shoulders with the best in the industry. With that in mind, let’s dive deep into its features.

Omnisend features

We went in with high expectations, considering Omnisend has over 4,000 5-star reviews on Shopify. It must be a premium platform for it to get such recognition. For the most part, we were satisfied.

This online advertising platform has features to help you create beautiful and personalized messages. Everything begins with the templates. Hence, the following are the features of Omnisend:

  • Drag-and-drop email builder
  • Email templates
  • Segmentation tools
  • Campaign booster
  • A/B testing
  • Campaign click maps
  • Advanced Reporting

You can request a demo and see how these features work. Notwithstanding, you will start with the templates and the drag-and-drop editor. That is where you can create your messages, add pictures, and integrate functions.

Omnisend misses out on providing landing pages. However, that is understandable. Remember that we mentioned Omnisend as the sole electronic mail advertising platform.

The campaign reports are the best part of this online service. You can monitor your efforts and see which messages get more clicks. Of course, the rule of thumb will be to focus on those.

Segmentation helps you leverage customers’ data and shopping histories to send more targeted messages. It is one of the most efficient ways to boost conversion.

Indeed, Omnisend has sufficient features to rank among the best email marketing software. It is not an all-in-one platform and lacks CRM capabilities.

Omnisend customer support

Omnisend offers three support channels for its users: emails, live chat, and a contact form. You can only use the last option if you are an unregistered user.

Omnisend won the 2022 Stevie Award for fantastic customer support. That shows how dedicated the platform is to its users.

The live chat and email options are available 24/7. You will get faster responses with the live chat feature. However, more is needed to resolve more complicated challenges.

Sending emails allows you to attach documents and is the most efficient way to solve problems. Nevertheless, expect the reply to be slower than the live chat option.

Overall, Omnisend nails its customer service. That makes it one of the best email marketing software.

Omnisend pricing

The question of price remains paramount when choosing the best advertisement service. We need the best services, but the cost should also be reasonable. Omnisend is relatively affordable and offers a free plan on all its subscriptions.

The free plan is your best bet if you want to learn more about or experiment with the platform. It supports up to 250 contacts, 500 emails, and 60 SMS per month. Omnisend offers professional templates, sign-up forms, and performance reports despite the zero cost.

Your most significant limitation on the free plan will be the number of contacts. To overcome that, you can opt for the Standard Plan, which costs $16 per month. That extends your contacts to 500 and gives you up to 6,000 emails.

The Pro Plan suits high-volume senders, as it supports up to 3,933 SMS monthly and unlimited emails. You will get advanced reporting and 24/7 priority customer support. The platform will provide a customer success manager for as little as $400.

The Pro Plan costs $59 per month. Omnisend has one of the most affordable subscriptions. However, you will need a robust platform for your business needs.

Omnisend pros and cons

The following are the pros and cons of Omnisend:

Pros of Omnisend
  • Affordable pricing
  • A robust free plan
  • Quick product integration with the Product Picker
  • Native integrations with e-commerce platforms
Cons of Omnisend
  • Limited functionalities
  • No data recall feature

10. Sendinblue

This digital advertising software debuted in 2012 but became available in English a year later. It is an all-in-one platform for those who want broad internet marketing.

There is very little that Sendinblue cannot do in the digital space.

Its four-step process simplifies things, making it one of the best email marketing software. Moreover, you can always leverage other functionalities to bring more relevance to your pursuits. The platform is rich in features.

Using Sendinblue begins with designing your message. For that, you have beautiful templates you can start with and edit to your taste. You can build yours from scratch if you don’t fancy the pre-designed layouts.

The highly editable drag-and-drop editor is one of the most fluid in the industry. You can back your efforts with SMS advertising and use other tools for operations. There is even a shared inbox, which enhances collaboration for teams.

Sendinblue provides the tools to personalize the advertising process. That begins by providing CRM tools to help users manage their contacts. Then, you will have segmentation and automation to boost delivery.

This provider may be a little less known in the industry, but it has a robust platform. Its decade of existence in space points to its ingenuity and functionality. It is also a carbon-conscious company.

Sendinblue features

You can expect the primary features of email blasting services on this platform. Nevertheless, it offers a complete marketing strategy that can boost your conversions.

The platform includes things like Facebook ads and sign-up forms to ease onboarding.

Sendinblue has the following features:

  • Drag-and-drop editor
  • Dynamic content
  • Conditional display of information
  • Transactional email
  • Contact segmentation
  • A/B testing
  • Machine learning-powered send-time optimization

Let us agree on one thing: electronic mail advertising takes work. The process can be laborious, primarily when you deal with thousands of emails. Nonetheless, it is necessary to connect with contacts on a personal level.

Sendinblue provides tools that ease the burden of preparing and sending messages. The segmentation tool can help users group contacts easily. As a result, the messages can be tailored to specific groups.

The added functionality of landing pages and sign-up forms helps boost advertising. Of course, you already have contacts to whom you send messages.

However, we must take advantage of the opportunity to reach more people and expand our business.

Customer relationship management is crucial to the success of any business. Thankfully, Sendinblue has some tools to take care of that. You can use them yourself or delegate them to your publicity team. 

Sendinblue customer support

Unregistered users only have one means of communicating with the support team. That is through the direct message portal on the platform. It is robust enough, including fields for name, email, topic, subject, and message.

Notwithstanding, we did not find any support for attachments. That would have been a welcome addition, considering some challenges require documentation.

We have yet to find any information on the website for a platform that provides a live chat feature and chatbots for its users. These customer support options go a long way toward ensuring customer satisfaction. Moreover, we love quick fixes.

Sendinblue pricing

Let us look at Sendiblue’s pricing before we wrap up this section. You would agree that it has been a long ride through the ten best email marketing software. Indeed, we have seen how expensive this peculiar service can get.

Sendiblue’s subscription plans are not too pricey, but they are not cheap. The significant part is that new users can sign up for free and start with some basic features.

Essentially, they will access 300 emails daily, the drag-and-drop editor, transaction emails, etc.

Users who want extra functionalities without breaking the bank can use the $25 plan. They will have some basic reporting and analytics, and support for 20,000 emails per day. It is okay for a small business, but more is needed for an e-commerce site.

For the latter, the Business plan fits perfectly. The added support for A/B testing, automation, multi-user access, phone support, and advanced analytics can come in handy. Nevertheless, the subscription plan costs $65.

The most expensive and the best plan is the Enterprise subscription. Users will enjoy enterprise-grade security, advanced integrations, sub-account management, deliverability, and regulatory compliance. Notwithstanding, going with this plan will cost $1,000.

Sendinblue pros and cons

Sendinblue is a decade old in this industry. It has perfected some things but still needs work in others. The following are the pros and cons of Sendinblue:

Pros of Sendinblue
  • Support for unlimited contacts
  • CRM support
  • The cost depends on the number of emails
Cons of Sendinblue
  • The split test has only two variations
  • Difficult workflow design
  • Image integration is not straightforward
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Top practices when using the best email marketing software

Now that you have enough information to answer the question, what is the best email blast service?

While that is good, you can use the industry-leading providers and still witness low conversions. In that case, the problem is not with the provider but with the user.

The following are the best practices to get the most out of your electronic mail marketing:

Avoid Spamming

There is no use for emails that end up in the spam folder. Your contacts rarely see them, and the conversion rates are zero.

Although there is no 100% guarantee when you try to avoid spamming, advertising platforms can help you immensely.

One of the steps to avoid spamming your contacts is to have self-subscribed addresses. Once you force your messages down people’s mailboxes, they will end up in the spam folder. Hence, having a cleaner for your list is advisable.

An IP address can also flag your messages. The way out is to ensure you send messages from secured networks.

Advertising software companies have tools that deal with this issue. They can check your messages and contact list for compliance before forwarding your mail. As a result, you can have a 100% delivery rate.

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Use attention-grabbing headlines

The headline is what users see first in your message. It is what drives curiosity and a possible click-through in the end. You want to make this sentence as eye-catching as possible.

Keep your headline short and to the point. It must be easy to read and legible enough. Nevertheless, it should capture the essence of your message.

Most software, like those mentioned here, has A/B testing tools. The truth is that one can never be particular about which messages garner more attention. Hence, crafting multiple messages and testing them can be an effective strategy.

Then, you can use reporting metrics to ascertain which headlines performed better. That will help boost your conversion rates.

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Personalize Your Messages

We have mentioned several times that personalization is key to advertising success. People respond more to messages that sound personal instead of general. Names, for example, can go a long way.

Some providers allow users to tailor messages based on geolocations. That is one way of personalizing your messages to your contacts. Also, you can offer discounts based on their specific locations.

Personalization begins with segmentation. You can only tailor messages to some of your contacts. Imagine how that would look for thousands of customers.

Instead, you can use segmentation tools to group your contacts. It could be through their purchase behaviour, click rates, or other criteria.

You will find many personalized tools on the best email marketing software. An example is Keap.

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Send Optimized Mails

You cannot send messages in PC format alone and expect high conversion rates. Your clients may use their smartphones more than their laptops or desktops. Hence, you must make your emails responsive on multiple devices.

The advertising software should take care of this, but you should keep an eye out. Some may offer previews on multiple devices during the editing stage. If that happens, you have a better chance of building the layout for compatibility.

So, while you are wondering which email marketing software is the best, do your part. Optimize your messages.

How to choose the best email marketing software

Which email marketing service is the best? You have asked this question a couple of times. Ultimately, you want to get the most bang for your buck.

Whether for business or personal use, we cannot escape this question, what is the best email marketing software? Hence, we will give tips on choosing the most suitable one.

Pick an intuitive platform

Advertising through electronic mail can become complicated as you add more features. Automation, segmentation, and personalization can be overwhelming. Hence, you must pick a platform that has a user-friendly interface.

Some platforms have complicated platforms. They might serve experts well, but beginners will have difficulty kicking into gear. Hence, you want a layout that is simple enough for your needs.

An intuitive platform also helps with quick message deployment. It reduces the design time, giving users more time to optimize the messages. The best email marketing software has intuitive platforms.

Go for reputation

We understand that young blood can be vibrant. However, reputation is one of the strongest assets in business. It means the company has been tested and tried.

You can look up user reviews on the internet before you make a choice. That will point you in the right direction and give you the best. Another way would be to review any awards.

The top-performing providers tend to win industry awards. That is evidence of their high level of service. In any case, never trade reputation for affordability. 

Available templates

Some providers have industry-tuned templates, while others have available designs. Go for a platform that has an adequate number of templates.

Templates reduce the design time and enable quick message deployments. The last thing you want is to spend hours designing your emails. Therefore, you must pick a service with pre-designed templates for your business.

Apart from quantity, the templates should be highly editable. This goes beyond making a few changes. To this end, some platforms offer HTML editors to expand user capability.

You will find editable templates on the best email marketing software. It is one of their strongest suits.

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The rising cost of goods and services is a cause for concern. Many have turned to budget apps to keep track of their finances. Similarly, you must budget your spending for advertising and go for software that fits the bill.

Often, email marketing software charge users based on the number of contacts. The price will increase as you add more customers to your contact list. It is essential to note this subscription plan.

Notwithstanding, there are those that charge based on emails. Do your due diligence before settling for a platform.

Revenue tracking

Ultimately, you want to know how your investments are paying off. Pick a platform that has a reporting structure. Analytics could be an added advantage.

Most platforms provide real-time data on customer clicks and responses. As a result, you can immediately discontinue an ad that performs below target.

The best email marketing software has tools to track clicks and purchases. That will benefit your campaign even more.

Best email marketing software conclusion

Which is the best email marketing software? It is common to see small businesses and large enterprises ask this question. That is because email advertising is one of the best means of reaching customers.

The idea is to go with the provider that suits your business. Keap and MailChimp are power players in the industry. However, there are more affordable options if your company is growing.

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FAQ about the Best Email Marketing Software

What is the best autoresponder software for email marketing?

Autoresponders are primarily chatbots, as a human response will take time and effort. Sendinblue offers live chat and chatbot tools for users, making it one of the best autoresponder software in the industry. In addition, it has affordable subscriptions, even though the free plan does not include chatbots.

What is the best email marketing service?

The best email marketing service depends on your business needs, available tools, versatility, advertising budget, etc. As a result, the one most suitable for your company is not the most expensive or robust. Once the provider can meet your needs, go for it.

What is the best email marketing service for small businesses?

Cost is a significant concern for small businesses, as they often need more cash to meet their marketing needs. One must sift through the options to find affordable and efficient providers. Services like Sendinblue, Omnisend, and Constant Contact are among the most affordable in the industry.

What is the best free email marketing service?

If you are new to the scene, getting a free email marketing service might be your best approach. However, there aren’t many services ready to provide free, top-notch marketing or advertising services. Sendinblue and Omnisend have free subscription plans for those who want to try the features.

How do I start email marketing?

The first and most crucial step is to create subscription pages for your online visitors through your website or social media channels. Some marketing services provide tools for landing pages and sign-up forms to make the onboarding process more manageable. Then, you can start crafting your ad copy using drag-and-drop editors.

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