As the internet continues to play a significant role in our lives, businesses and individuals must recognize the value of having a strong online presence. In a competitive online world, mastering SEO empowers individuals and businesses to thrive and reach a broader audience.
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Last Updated: Sep 22, 2023
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The search engine world keeps evolving, and knowing the best SEO courses can help you stay updated. Fortunately, the digital space has made it more manageable to access SEO classes remotely.
You can find some of the best SEO courses in the world available in both the free and paid course categories. In terms of free SEO courses, we recommend the SEMrush Academy SEO course.
However, the HubSpot Academy course is definitely worth checking out. But when it comes to the best paid SEO courses, the ClickMinded SEO Training course leads the pack.
This blog post looks at the top courses to learn SEO and how to take the classes. Moreover, these courses are free and paid for your budget and convenience.
We have grouped them into beginner, intermediate, and advanced for easy following. So read on to learn more about the best SEO courses you should take to grow your digital marketing career.
SEO is the abbreviation of search engine optimization. It entails a set of processes to improve website ranking in search engines like Google.
With a good SEO strategy, your web pages have the potential to appear on the first page of search engine results. This increases the chances of gaining traffic and engagement to your site. According to Backlinko, the number one SERPs result has a higher chance of earning a click than one appearing in the tenth position.
As mentioned above, the SEO scene keeps evolving because search engines keep updating their algorithms. As a beginner, it can be challenging to understand the many SEO terms and tools available.
So learning from the best SEO course can help you increase your proficiency. While beginner courses explain SEO basics, you can take advanced ones to learn deeper SEO’s ins and outs and command higher pay.
This company has been in digital marketing for over a decade, starting in 2008. Besides SEO, the academy offers content marketing, SMM, and PPC courses.
The comprehensive on-page and technical SEO course offer various SEO aspects a digital marketer needs. Some of the topics include:
This aspect helps search engines identify the target countries where your audience is located. Therefore, when a user from that specific region conducts a search engine search, they are likely to see your site in the results.
An excellent SEO strategy includes appropriate website linking across relevant site pages. You will learn the best linking practices and all there is to know.
This topic lets you understand the search engine‘s crawling and indexing processes. You will have a deeper understanding of the two processes and the best management practices.
According to Google’s 2010 excerpt, a website should aim to have a fast-page load speed. This course helps you learn effective page optimization techniques to ensure faster load times and improve user experience.
SEMrush offers video lessons to its learners, with more materials added at the end of each lecture. You can partake in practical activities to test your understanding of the topic.
In the end, you can take the technical SEO examination, which lets you attain a free certificate. You can skip the training part if you are knowledgeable in SEO and take the examination.
HubSpot is a significant digital marketing player, offering businesses sales CRM software and marketing solutions. Besides their services, HubSpot has an academy that provides a free SEO certification course.
The course features 26 videos, five quizzes, and six lessons which you can complete in less than four hours. Moreover, HubSpot updates its courses based on search engine updates, ensuring credible training.
In this SEO certification course, you will learn the following:
HubSpot trains its learners through videos. Moreover, these lessons are grouped in an advancing order, with SEO basics offered first. At the end of the course, HubSpot offers a free certificate to show your SEO proficiency.
Udemy is another hub hosting the best SEO courses worth checking. While most of the courses here are paid, Moz’s SEO certification course is not.
Moreover, Udemy capitalizes on how they display their courses since they allow ratings and reviews. You can also see the number of students enrolled in each course. In our case, Moz’s SEO certification course has a rating of 4.4 stars, with 18,630 reviews and a total of 298,762 students.
The course has seven sections featuring 18 sections, totalling three hours and 25 minutes. However, the information offered has not been updated since its release, so most of it may need to be updated.
This Moz course offers:
Udemy’s learners take courses through video lessons. The course features 18 video lectures, and the good news is that you can learn the ropes in under three and a half hours. Udemy does not mention issuing a completion certificate after completing the course.
Formerly known as Lynda, LinkedIn Learning’s SEO training joins our list of the best SEO courses for its popularity. According to the site, 347,396 people have enrolled, and 20,715 have liked the resource. It also has a 4.7-star rating from 8,942 reviews.
The course starts its learners with the basics of understanding what SEO is. It explains more profound facts like local and mobile SEO, e-commerce, keywords, and link-building strategies.
You can access this course on the LinkedIn Learning platform. The platform allows free monthly access to the material. However, you must pay a specified amount to continue accessing the resource after the month ends.
Shopify is one of the leading e-commerce platforms, and statistics show that over 1.75 million merchants use it. So, it is an excellent resource for individuals seeking to learn about digital shopping.
According to Shopify, the course includes topics like:
You can find Shopify’s SEO training for beginners on its website under the courses section. It features 16 lessons taking one hour, and you must create an account to start learning.
Statistics show that YouTube has over two billion active users. Ahrefs capitalizes on this since the SEO course is on its YouTube channel.
Sam Oh, an Ahrefs SEO expert, presents the course through short videos, going from the basics to the technical aspects. The course is divided into four modules covering specific SEO aspects.
In this course, you learn:
Ahrefs SEO course is purely hosted on YouTube. It features 14 less-than-15 minutes videos which total two hours of watching. Unfortunately, no certificate is offered since you will be only watching videos.
If you are a beginner without proper knowledge, this is one of the best SEO courses. It aims to equip beginners with knowledge of how search engines work.
Moreover, Yoast is the developer of one of the popular SEO plugins used in modern websites. That makes it an ideal hub for learning effective web optimization and blogging strategies.
Yoast Academy platform includes free and premium access. While you can learn through the free option, signing up for the premium access at $99/ year unlocks all courses offered and its plugin features.
In Yoast’s free course, you learn:
You can access Yoast’s free SEO training on its website. All you have to do is create an account with Yoast to start learning.
Where can you best learn more about Google than the company itself? This is why this SEO starter guide from Google makes it to our list of the best SEO courses.
You can access this information-rich course for free to get insights into how Google works. You will also learn the best SEO practices that enable your site to appear on Google’s search results.
Here is a breakdown of what the course has to offer:
Google offers this starter SEO course on its developers’ site. The course suits developers and site owners looking for first-hand insights into what Google wants websites to do.
The course is free to access, and it is self-paced. Google does not offer a certificate upon completion.
This eMarketing Institute resource makes it to our best SEO courses list for its popularity. According to the website, over 300 students from 100 countries have enrolled in various courses on the platform.
Among the free resources on the site is the SEO certification course. You can access this course through a downloadable PDF containing 156 pages.
In this course, you learn the following:
The eMarketing Institute offers its learning resources through its website. It has a free PDF and HTML format eBook of 156 pages.
All you must do is sign-up to the site to start learning. You can also skip the sign-up process and download the eBook.
eMarketing Institute offers a certificate upon completion of the course. However, you must pass the 50-multiple-answers test with a 50% and above score.
This free beginner course is offered by the University of California, Davis, to help individuals learn the fundamentals of SEO. It features a 4.8 rating on Coursera’s website from 739 reviews.
No requirements are needed to join the course, but some HTML knowledge is an added advantage. The syllabus includes the following:
You can access the UC Davis SEO course on Coursera’s website. It features four modules spread over four weeks.
You can audit the free course or pay a $59 fee to get a certificate upon completion. The $59 monthly or $399 yearly fee unlocks all the courses offered on the platform. The best thing about Coursera is that it offers financial aid in some select courses.
Ready to start learning SEO but need help figuring out where to start? Mangools’ free SEO course is your best SEO course to get started.
This guide features nine chapters allowing you to learn the SEO basics first as you advance higher. In a nutshell, the course features topics like:
You can access Mangools’ free SEO course on its website. The course is divided into nine parts you can learn at your pace.
Additional materials like infographics and PDFs are available to help understand the topic better. You receive a free certificate at the end of the course.
Another resource making it to our best SEO courses list is ClickMinded’s training course. Its tutor, Tommy Griffith, has extensive experience in the SEO world, having managed Airbnb and Paypal’s SEO.
He uses these two successful companies’ approaches in SEO to get tangible results. The course takes you from a beginner level to a pro making it one of the best SEO courses.
The course teaches:
You can access ClickMinded’s SEO training course on its website. Note that the course has three payment tiers, free, one, and multiple users.
The free plan offers SEO fundamentals which is an excellent starter pack. ClickMinded’s Premium one-user account goes for a one-time fee of $997. This payment unlocks the course, letting you learn the ins and outs of SEO at your own pace.
The premium complete course library for teams goes for $4,997. It also unlocks all the course’s resources and accommodates up to 10 users.
This is one of the most advanced courses since it does not cover SEO basics. It is designed for agencies looking to execute SEO at a higher level, onboard clients, and project management. SEO-proficient individuals wanting to create their agencies can also take this course.
Built by SEO experts David Krevitt and Ryan Stewart, the course features free sections that let you try before buying. Moreover, the SEO processes taught follow real-case examples from previous projects.
Ryan teaches this course following the processes he implemented in WEBRIS, his web agency before From The Future acquired it in 2018. This course teaches:
Once you sign up for the training, you access the following:
You can buy an individual module ranging from $0 to $499. However, you can save by buying the whole course at $2,999.
According to Simplilearn, this course transforms you into a full-stack SEO professional. The course features a 4.5-star rating and has 2623 learners.
Some skills covered include content marketing, URL management, SEO, keyword management, and research. The syllabus is spread along four topics:
It also features five actionable projects to test your knowledge as you learn.
You can access this advanced course on Simplilearn’s website. It features three training options, self-paced learning at $320, online boot camp at $427, and customized corporate training. You receive a completion certificate at the end of training.
This course has been discontinued.
This resource is filled with 133 hours of video content and makes it to our best SEO courses list for its interactive modules. The course features a 4.4-star rating from 37,598 reviews.
The course allows you to explore three modules on a demo account. However, you have to pay to access the complete material. The modules in SEO 101 include:
Further SEO contains advanced topics like link bait, content strategy, and SEO tools, taking your skills to a notch higher.
You can access this course on DistilledU’s website. You must create an account to access the demo or paid option. The demo is complimentary, while the paid option charges $33 if you pay annually or $40 if you choose monthly payments.
This course makes its way to our list of best SEO courses for its popularity. The course has a 4.7-star rating from 298 reviews.
Its founder, Bruce Clay, is nicknamed the father of SEO because he was one of the earliest individuals to help websites rank. The course is stretched into 12 modules starting with the SEO basics and to more profound knowledge like technical SEO.
You will have to sign up for a membership plan which unlocks access to training and live Q&A sessions with Bruce Clay. Other perks include a discussion forum, a premium SEO toolset, eBooks, and FAQ videos.
You can access this course by paying an annual fee of $1,495. Other payment options include a monthly renewal plan of $149 or a quarterly payment plan of $395.
This course, prepared by Jason Barnard, offers a walk-through into the SEO aspects and how to tweak them in your favour. It has eight modules consisting of 41 lessons covered in six hours.
The training covers technical SEO, SEO analytics, link building, website setup, and content creation. Its learning model involves theory, practice, and a mandatory test after each lesson to test your understanding.
You need to create an account with SE Ranking to access this SEO course. The course goes for $39.20 per month. You will get a completion certificate at the end of the course if you pass the exam with an 80% and above score.
Individuals more invested in SEO can take this Brian Dean’s course. The course makes it to our list of best SEO courses for its expensive price tag.
It offers lessons in
The enrollment process is closed at the moment. You must join the waiting list and wait until Brian Dean announces enrollment.
It is divided into three tiers, with the complete course costing $397 monthly. The advanced tier is $197 monthly, and the standard one is $97 per month.
This course aims to equip non-techie individuals with the proper SEO knowledge to beat their sites’ competition. The course teaches what web users want to see on your website as it’s prepared with a marketing view.
The class comprises seven learning objectives with an estimated 60 to 90-minute completion time. You will learn the SEO basics, linking power, Technical SEO, and the power of influencer collaborations.
You can access this course by enrolling on the MarketingProfs website and paying $59. However, note that this fee unlocks the SEO course only. You can pay $395 to unlock all the courses and resources on their pro version.
Jellyfish Training’s SEO course makes it to our list of the best SEO courses for its virtual and on-site training. The company has opened training centers across continents, with offices in New York, San Francisco, and London, amongst other locations.
Jellyfish’s SEO course has a 4.9-star rating from 261 verified reviews. It covers link building, introduction to SEO, technical and local SEO, content strategy, and YouTube optimization and marketing.
As mentioned above, you can learn in a physical or a virtual classroom, depending on your schedule. The individual class costs $549, while the private option depends on the tailoring needed, location, and the number of students.
Hosted by Slack, this course closes our best SEO courses list. The course features excellent webinars, templates, premium SEO tools, videos, and content to equip you to face the extensive SEO world.
You can expect to interact with SEO experts like Nick Eubanks, Ian Howwells, and Matthew Howells-Barby. With these individuals in the picture, you can be sure of interacting with the real pros who execute SEO tasks daily.
You will learn many SEO aspects like link building, content creation, and solving technical SEO issues. Since the training is on a messaging platform, you can also interact with like-minded individuals and build career-growing relationships.
You can access the course on Traffic Think Tank’s website. The resource has two tiers, self-guided learning and the full accelerator.
The Self-Guided Learning tier unlocks the academy, which is $99 monthly, or you can pay the annual fee of $990. The Full Accelerator tier unlocks the academy and mastermind, which costs $119 monthly or the annual fee of $1190.
Learning the SEO ropes should be manageable from now henceforth. The above comprehensive list of the best SEO courses gives you an insight into where to start.
Moreover, we have grouped the courses with a budget view in mind. You can choose one from the free or paid section and take on the SEO learning journey. Remember that learning SEO is easier than it may seem. All you have to do is have the proper mentality and choose to settle on one course to learn SEO.
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There is a vast list of SEO courses to sample. However, they vary in price and resources. The best thing is that you can take some of the best SEO courses without spending a dime.
SEO is worth learning as long as search engines exist. With the proper SEO strategy, websites have a better chance of getting discovered than when they put in marketing efforts. Moreover, professionals with SEO knowledge are a goldmine for website owners.
You can take four to six weeks and up to eight years to learn SEO. This learning duration depends on the time you are willing to give it, the course level, experience, and determination. The best thing is that these factors are within your control.
Search engine optimization is not going anywhere soon. With billions of websites competing to appear on the SERPs, search engines are only updating their algorithms. So, SEO has a future beyond five years.
According to Glassdoor, the average base pay for SEOs in Canada is $56,002 per year. However, this figure changes depending on specialization and expertise. An entry-level SEO's salary cannot compare to an expert salary.
You can learn how to do SEO by yourself with the proper mentality. All you have to do is to believe that SEO is easy to grasp. Moreover, others have done it and are successful SEO experts.
You can learn search engine optimization without coding since most of the best SEO courses do not include coding. You can also execute many SEO tasks without coding. However, you must learn how programming works in the long run as you become more proficient.
You can fail a Google certification test depending on your preparedness and understanding. However, it is not the end of the world when that happens since you can retake the test. All you must do is wait for a day and make the next attempt.
Learning SEO in a short time, like three months, is possible. However, note that SEO is a vast topic, and the time you are willing to put in matters. Also note that while you can learn SEO within three months, it may take a year or more of practice to achieve proficiency.
SEO continues growing in demand as many websites compete to appear in search engine results. Moreover, various aspects are in play before search engines discover and present a web page to audiences. Specialists have to execute SEO-related tasks daily, making the job demanding.
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