With many websites competing for attention, it’s critical to use the best SEO tools to improve visibility and attract organic traffic. These tools help improve your chances of ranking higher on search engine results pages. Still, SEO can be overwhelming, so having the best tools is crucial.
Editorial Note: Comparewise is supported by our readers. When you find products and services through links on our site, we may earn commission.
Last Updated: Sep 12, 2023
Access 50+ marketing tools in one platform - Claim this offer
Skyrocket your organic traffic with Surfer - Claim this offer
Find long tail keywords with low SEO difficulty - Claim this offer
12 Results
SEMrush is one of the best digital market SEO tools, providing data-driven insights. It provides a suite of tools, including keyword research, site audits, backlink analysis, competitive analysis, and paid advertising analysis.
Founded in 2008, it helps small businesses, marketing professionals, and digital marketing agencies achieve their online marketing goals.
Surfer SEO is one of the best SEO tools that provides website owners and marketers with a comprehensive suite of tools for optimizing their websites and content.
This cloud-based software offers a wide range of features and capabilities, allowing users to streamline their SEO efforts and achieve more significant results in less time.
KWFinder is a keyword research and SEO tool designed to improve online visibility and search engine rankings.
KWFinder helps users optimize their online presence with keyword research, SERP analysis, rank tracking, backlink analysis, and SEO metrics & insights.
SERPstat is a comprehensive SEO tool offering keyword research, competitor analysis, on-page optimization, backlink analysis, and rank tracking. Its user-friendly interface helps businesses and digital marketers optimize their websites for search engines, drive traffic, and boost visibility.
SERPstat provides in-depth keyword analysis, competitor insights, and advanced reporting and tracking to track search engine rankings and make informed SEO decisions.
The interface of SE Ranking is very easy to use and intuitive. It has a powerful keyword research tool with an interesting keyword suggestions area. The SEO Audit tool is very complete and easy to understand. And the price compared to other tools is extremely competitive.
SpyFu is a powerful and comprehensive search engine optimization tool that can help you improve your online visibility and reach your target audience.
It reveals your competitors’ ideas and approaches, helping you outperform them in internet marketing.
Get instant, raw search insights, direct from the minds of your customer - Claim this offer
AnswerThePublic is one of the best SEO tools for keyword research. It is designed to help website owners understand what questions people ask about a particular topic.
It is one of the best tools for SEO that helps users create engaging content by revealing people’s interests.
GrowthBar is one of the best tools for SEO, offering features that help to improve online presence.
This AI-powered platform provides a range of features, including AI writing tools and keyword research tools to improve the content and research their competition.
Advanced Web Ranking is one of the best SEO tools designed to monitor and improve search engine rankings.
The platform’s rank tracking, SEO reporting, and competitor analysis make it a powerful tool for users to optimize their online presence.
Rank Math is a top WordPress plugin and SEO tool offering various features to boost a website’s ranking and visibility on search engines.
Founded in 2018, it aims to make SEO optimization simple and accessible for all users, from beginners to experienced professionals. With its advanced features, user-friendly interface, and firm support, it has become one of WordPress’s most popular SEO plugins.
ShortPixel is one of the best SEO tools for image optimization. It reduces the size of images without sacrificing quality, improving website loading speed and overall size and enhancing SEO.
It’s easy to use, compatible with popular platforms, and offers bulk and automated optimization options.
Yoast SEO is a popular WordPress plugin designed to help users optimize their websites for search engines.
The program improves search engine ranks through keyword optimization, meta description creation, and XML sitemap creation.
The best SEO tools include Rank Math, SEMrush, and ShortPixel. Some devices are created to serve specific functions, while others provide comprehensive all-in-one tools.
For instance, Rank Math offers post-optimization on WordPress, ShortPixel focuses on image optimization, and SEMrush is a complete SEO marketing tool. Furthermore, there are free and paid options that website owners can leverage.
We will discuss the best SEO tools to help you take your SEO game to the next level. Whether you’re a seasoned SEO pro or starting, this article will help you achieve your SEO goals.
SEO best practices are guidelines and strategies to improve a website’s visibility and ranking on SERPs. These practices are based on the algorithms used by search engines to determine the relevance and value of a website’s content.
They help ensure that websites are optimized for both users and search engines. Some essential SEO best practices include:
Keyword research is finding the right keywords to target in your SEO efforts. It involves analyzing the search volume, competition, and relevance of specific keywords to help you choose the ones that are most likely to drive traffic to your website.
The best SEO tools for keyword research include SEMrush, Rank Math, Ubersuggest, and Google Keyword Planner.
On-page optimization refers to the changes you can make to your website’s content and structure to improve its visibility on search engine results pages.
This includes optimizing your title tags, meta descriptions, header tags, and images. Some of the best SEO tools for on-page optimization include ShortPixels. Rank Math, Google Search Console, Screaming Frog, and Ahrefs.
Link building is acquiring backlinks from other websites to your own. Backlinks are a critical ranking factor for search engines.
The more high-quality backlinks you have, the higher your website is likely to rank. Some of the best link-building SEO tools include Ahrefs, Moz, and Majestic.
Site auditing involves evaluating your website’s health and identifying any technical issues impacting your search engine visibility.
This includes checking for broken links, duplicate content, and site speed. Some of the best SEO tools for site auditing include Google Search Console, Screaming Frog, Ahrefs, and SEMrush.
Competitor analysis involves analyzing your competitors’ websites to understand what they’re doing and what you can learn from them.
This can help you identify new opportunities and make strategic changes to your website. The best SEO tools for competitor analysis include SEMrush, Ahrefs, and SERPstat.
Rank tracking involves monitoring your website’s position in search engine results for specific keywords.
This helps you see how your website performs over time and make data-driven decisions to improve your rankings. Some of the best SEO tools for rank tracking include SEMrush, Ahrefs, Rank Math, Moz Pro, and SERPstat.
Content optimization involves changing your website’s content to improve its relevance and value for users and search engines.
This includes optimizing your images, videos, and text for specific keywords. Some of the best SEO tools for content optimization include Surfer SEO, SEMrush, and Yoast SEO.
From keyword research to link building, we’ll cover all the essential tools you need to know about.
Ahrefs is a top-rated SEO tool by website owners and digital marketers. It offers services such as backlink analysis, keyword research, competitor analysis, and site exploration to improve search engine visibility and build quality backlinks.
Since its launch in 2011, Ahrefs has become a trusted tool for its extensive backlinks database and keyword rankings.
Plan | Features | Price |
Lite | SEO dashboard Site explorer Keyword explorer Site audits Rank tracker Alerts Unlimited projects Tracking up to 750 keywords per month 100,000 crawl credits 5 keywords for exploration | $99 |
Standard | All features in the Lite package SERP updates Advanced site explorer Position history charts Content explorer Batch analysis Reports sharing, more alert features Tracking up to 2,000 keywords Unlimited projects 500,000 crawl credits 50 keywords for exploration | $199 |
SEMrush is one of the best digital market SEO tools, providing data-driven insights. It provides a suite of tools, including keyword research, site audits, backlink analysis, competitive analysis, and paid advertising analysis.
Founded in 2008, it helps small businesses, marketing professionals, and digital marketing agencies achieve their online marketing goals.
Plan | Features | Price |
Pro | 5 projects 500 keywords to track 10,000 results per report SEO, social, and PPC tools Competitor analysis Keyword research Website audit Advertising and social media tools | $129 |
Guru | 5 projects 1,500 keywords to track 30,000 results per report Pro features plus a content marketing toolkit Historical data Multi-location and device tracking Looker and studio integration | $249 |
Business | 40 projects 5,000 keywords to track 50,000 results per report Guru features Share of voice Extended limits API access PLA analytics Free migration from third-party tools | $499 |
Rank Math is a top WordPress plugin and SEO tool offering various features to boost a website’s ranking and visibility on search engines.
Founded in 2018, it aims to make SEO optimization simple and accessible for all users, from beginners to experienced professionals. With its advanced features, user-friendly interface, and firm support, it has become one of WordPress’s most popular SEO plugins.
Plan | Features | Price |
Pro | Unlimited personal websites 15 free content AI credits 500 keywords tracking Powerful schema generator Free SEO course 24/7 Support | $59 |
Business | All Pro features 100 client websites 125 free content AI credits 10,000 keyword tracking Import schema from any website | $199 |
Agency | All the Business Plan features 500 client websites 600 free content AI credits 50,000 keyword tracking | $499 |
ShortPixel is one of the best SEO tools for image optimization. It reduces the size of images without sacrificing quality, improving website loading speed and overall size and enhancing SEO.
It’s easy to use, compatible with popular platforms, and offers bulk and automated optimization options.
ShortPixel offers a variety of pricing plans for image optimizer, adaptive images, and web hosting, allowing users to choose the best plan. These plans are priced under Unlimited, Monthly, and Credit packages pricing plans.
Note that the prices are based on the number of images processed per month, which means users can choose a plan that best suits their needs. This provides users with a cost-effective solution for their image optimization needs.
Moz is a top provider of SEO tools and services that help businesses and individuals improve their online visibility. Established in 2004, Moz offers comprehensive SEO tools for keyword research, backlink analysis, content optimization, and local search management.
Moz’s user-friendly interface, comprehensive data and insights, and advanced features make it a valuable tool for both seasoned SEO professionals and beginners.
Plan | Features | Prices |
Standard | 3 campaigns 300 keywords ranking 150 queries per month 1 user Complete on-page graded and scheduled reports | $99 |
Medium | 10 campaigns 1500 keywords ranking 5000 keyword queries 2 users Unlimited on-page grader reports Scheduled reportsBranded report templates | $179 |
Large | 25 campaigns 3000 keywords ranking 15000 keyword queries 3 users unlimited reports | $299 |
Premium | Advanced versions of the features in other Moz packages. | $599 |
Google Analytics is a free service from Google that helps website owners track user behaviour and improve website visibility and engagement.
It offers real-time traffic monitoring, conversion tracking, and custom reporting to help analyze website performance and improve it. This platform is essential for small business owners, digital marketers, and website administrators.
Google Analytics is a free platform that does not require paying for its essentials. However, some premium features and integrations are available for an additional cost, including:
Majestic is one of the best SEO tools for backlink analysis that has been used for over a decade to improve SEO.
It offers features such as Site Explorer, Link Profile Comparison, and Keyword Analysis to provide in-depth backlink analysis and SEO optimization solutions. Majestic is a leading SEO tool for both seasoned and new digital marketers.
Plan | Features | Price |
Lite | Site explorer Backlink campaign Keyword generator Link graph Related sites Trust flow Referring domains 1 user Analyzes up to 1,000,000 backlinks Restricted API access Third-party open apps | $49.99 |
Pro | All features of Lite Plus Raw data exports Custom reports Flow metric history Clique hunter feature Backlink history Share campaigns 1 user Analyzes up to 20,000,000 backlinks Restricted API access Third-party open apps | $99.99 |
API | All features of Majestic with full API access Custom monthly data Ability to create OpenApps 3 users Analyzes up to 100,000,000 backlinks Full API access Third-party open apps | $399.99 |
Ubersuggest is an SEO tool created by Neil Patel that provides a range of features for website optimization, including keyword research, website analysis, and ranking tracking.
It is user-friendly with a clean interface, offering valuable data and insights to help users improve their search engine optimization.
Plan | Features | Price |
Individual | 150 searches per day 1 domain 125 tracked keywords 5 competitors 1,000-page scans 2000 backlinks 1 user | $12 |
Business | 300 searches per day 7 domains 150 tracked keywords 10 competitors 5000-page scans 5000 backlinks 2 users | $20 |
Enterprise | 900 searches per day 15 domains 200 tracked keywords 15 competitors 10,000-page scans 10,000 backlinks 5 users | $40 |
Screaming Frog is one of the best SEO tools for analyzing website structure, content, and performance.
It helps identify and fix technical SEO issues, analyze on-page optimization, and improve website visibility. Advanced reporting and export options make sharing data with marketing teams easy.
Plan | Features | Price |
Free | Fix broken links, errors, and redirects analysis Page title and metadata analysis Meta robots and directives review Hreflang tag attributes audit Duplicate pages discovery XML sitemaps generation Site visualization500 URL crawling | Free |
Paid | All features from Free Plan Unlimited URL crawling SchedulingCrawl configuration Saving crawls and re-upload, JavaScript renderingCrawl comparison AMP crawling and validation of structured data Validation, spelling, and grammar checks | $259 |
SERPstat is a comprehensive SEO tool offering keyword research, competitor analysis, on-page optimization, backlink analysis, and rank tracking. Its user-friendly interface helps businesses and digital marketers optimize their websites for search engines, drive traffic, and boost visibility.
SERPstat provides in-depth keyword analysis, competitor insights, and advanced reporting and tracking to track search engine rankings and make informed SEO decisions.
Plan | Features | Price |
Lite | Over 20 tools for SEO SEMPPC projects Analysis of competitor’s online tactics | $55 |
Standard | All Lite features plus branded reports Extended interface API credits3-user access | $199 |
Advanced | All the Standard Plan features Extended interface API5 user access | $239 |
Enterprise | All Advanced features plus white label 7 user access Extended interface API | $399 |
Surfer SEO is one of the best SEO tools that provides website owners and marketers with a comprehensive suite of tools for optimizing their websites and content.
This cloud-based software offers a wide range of features and capabilities, allowing users to streamline their SEO efforts and achieve more significant results in less time.
Plan | Features | Price |
Basic | Write and optimize 120 articles Audit 240 pages Advanced keyword research SERP analysis | $49 |
Pro | Write and optimize 360 articles Audit 720 pages Advanced keyword research SERP analysis | $99 |
Business | Write and optimize 840 articles Audit 1680 pages Advanced keyword research SERP analysis | $199 |
Enterprise | Write and optimize custom articles Audit custom pages Advanced keyword research SERP analysis | Custom Price |
SpyFu is a powerful and comprehensive search engine optimization tool that can help you improve your online visibility and reach your target audience.
It reveals your competitors’ ideas and approaches, helping you outperform them in internet marketing.
Plan | Features | Price |
Basic | 10,000 search results and data export 100 domain overview pdf 6 months of historical data 250 sales leads & domain contracts 5k weekly tracked keyword ranking | $39 |
Professional | Unlimited search results and data export Unlimited domain overview pdfs 10 years of historical data, 500 sales leads & domain contracts 15k weekly tracked keyword ranking API access Custom branded report | $79 |
Team | 10,000 search results and data export 100 domain overview pdf 10+ years of historical data 2000 sales leads & domain contract 40k weekly tracked keyword ranking API access Custom branded report5 users logins | $299 |
WooRank is one of the best SEO tools for optimizing websites and improving online visibility.
Website owners may boost their search engine rankings and online presence with this comprehensive platform (SERPs).
Plan | Features | Price |
Pro | 1 Project to optimize your website Track 50 keywords Analyze up to 2500 pages Unlimited PDF Reports | $79.99 |
Premium | Optimize up to 5 websites Track 250 keywords Analyze up to 10k pages Unlimited white-label PDF reports | $199.99 |
Enterprise | Extra Projects Extra Keywords Integrations with CRM, ERP, etc. Team access and SSO Login | Contact Sales Team |
BuzzStream is a powerful relationship management tool to help teams build and manage online relationships.
It is one of the best SEO tools that help you organize and grow your digital PR and link building. This comprehensive platform helps businesses streamline outreach, track progress, and report results.
Plan | Features | Pricing |
Starter | Contact info discovery Open, click, & reply tracking Email templates, scheduling & reminders Automated follow-ups Publisher and influencer metrics Twitter conversation tracking Chrome extension Email performance reports Link monitoring (1,000 links) Prospecting searches (30) | $24 |
Growth | All Starter Features Bulk email send Team template sharing Project performance reporting Link reporting Customizable permissions Phone and email support Ahrefs integration Link monitoring (25,000 links) Prospecting searches (250) | $124 |
Professional | All Growth features Team performance reporting Unlimited report customization Integration via web services API Dedicated account manager Link monitoring (100,000 links) Prospecting searches (1,000) | $299 |
Custom | All Professional features Implementation plan Onboarding for new team members | $999 |
AnswerThePublic is one of the best SEO tools for keyword research. It is designed to help website owners understand what questions people ask about a particular topic.
It is one of the best tools for SEO that helps users create engaging content by revealing people’s interests.
Plan | Features | Pricing |
Individual | 1UserKeyword search Keyword search volume Cost-per-click data 100 Searches per day Searches listening alerts | $9 |
Pro | 3UserKeyword search Keyword search volume Cost-per-click data Unlimited Searches per day Searches listening alerts | $99 |
Expert | Unlimited Users Keyword search Keyword search volume Cost-per-click data Unlimited Searches per day Searches listening alerts | $199 |
GrowthBar is one of the best tools for SEO, offering features that help to improve online presence.
This AI-powered platform provides a range of features, including AI writing tools and keyword research tools to improve the content and research their competition.
Plan | Features | Price |
Standard | 25 AI content outlines, unlimited AI blog ideas and meta descriptions 500 AI paragraph generations Unlimited keyword research Track 25 keywords across 1 site | $29 |
Pro | 100 AI content outlines Unlimited AI blog ideas Unlimited AI meta descriptions 2,000 AI paragraph generations Track 1,000 keywords across 3 sites | $79 |
Agency | 300 AI content outlines Unlimited AI blog ideas Unlimited AI meta descriptions 5,000 AI paragraph generations Track 5,000 keywords across 25 sites | $129 |
Advanced Web Ranking is one of the best SEO tools designed to monitor and improve search engine rankings.
The platform’s rank tracking, SEO reporting, and competitor analysis make it a powerful tool for users to optimize their online presence.
Plan | Features | Price |
Pro | 7,000 keywords Unlimited Projects Local & Mobile Rankings Market Share Keyword Intent and Difficulty SERP Features Competitor Insights Dynamic Dashboards | $99 |
Agency | 14,500 keywords All Pro features 1-hour Updates Looker Studio Connector Local Keyword Search Volumes White Label (custom domain) Search Console data per country Developer API | $199 |
Enterprise | Everything in Agency 35,500 keywords All Agency features Unlimited history Data Migration Assistance CSV exports to FTP Priority Support | $499 |
Custom | 50,000 keywords All Enterprise features Custom billing quotes Enterprise scaling MSAs and SLAs Security audits Dedicated Account Manager | $700 |
KWFinder is a keyword research and SEO tool designed to improve online visibility and search engine rankings.
KWFinder helps users optimize their online presence with keyword research, SERP analysis, rank tracking, backlink analysis, and SEO metrics & insights.
Plan | Features | Prices |
Basic | 100 Keyword lookups 200 Keyword suggestions 200 Keywords per import 25 Competitor keywords 100 SERP lookups 200 Tracked keywords daily 100,000 Backlink rows monthly 20 Site lookups | $49 |
Premium | 500 Keyword lookups Unlimited Keyword suggestions 700 Keywords per import Unlimited Competitor keywords 500 SERP lookups 700 Tracked keywords daily 500,000 Backlink rows monthly 70 Site lookups 3 Extra seats included Additional seats per month | $69 |
Agency | 1200 Keyword lookups Unlimited Keyword suggestions 700 Keywords per import Unlimited Competitor keywords 1200 SERP lookups 1500 Tracked keywords daily 1,200,000 Backlink rows monthly 500 Site lookups 5 Extra seats included Additional seats per month | $129 |
Yoast SEO is a popular WordPress plugin designed to help users optimize their websites for search engines.
The program improves search engine ranks through keyword optimization, meta description creation, and XML sitemap creation.
Plan | Features | Price |
Free | Everything you need to start ranking in search engines Automatically takes care of all your site’s technical SEO Access to 5 free academy courses With 13 million users, the most used SEO tool in the world | Free |
Premium | Be first to get new features & tools before everyone else Optimize your site for the right keywords for your users Avoid dead links on your site Get previews for sharing on Twitter and Facebook Content quality and link suggestions as you write Now includes FULL access to Yoast SEO academy | $99 |
Subscription | 5 powerful Yoast plugins All online SEO training courses Includes a full year of updates and 24/7 support Save considerably with this bundle | $299 |
Overall, using the right tools for SEO can make a massive difference for your website and content. The best SEO tools will be the ones that meet your individual needs and help you with tasks such as keyword research, link building, and more.
In addition to these tools, it’s also important to remember that SEO success comes from creating great content that visitors find valuable. Combining both aspects of SEO – effective use of SEO tools and fresh content – will ensure you get maximum value out of your efforts.
Thanks for checking out the best SEO tools.
Make your money do more.
Offers shown here are from third-party advertisers. We are not an agent, representative, or broker of any advertiser, and we don’t endorse or recommend any particular offer. Information is provided by the advertiser and is shown without any representation or warranty from us as to its accuracy or applicability. Each offer is subject to the advertiser’s review, approval, and terms. We receive compensation from companies whose offers are shown here, and that may impact how and where offers appear (and in what order). We don’t include all products or offers out there, but we hope what you see will give you some great options.
Consider your budget, functionality, team expertise, and website compatibility when selecting the best SEO tools. It’s also essential to research different agencies and compare their features and pricing before deciding.
Free SEO tools can provide critical website performance insights but may lack the features and functionality needed for complete optimization. However, the best SEO tools are paid for with more advanced features and accuracy.
SEO tools vary widely, with some free tools available and others costing hundreds of dollars per month. The cost will depend on the features and functionality you need. The best SEO tools offer various pricing options to cater to users with different levels of SEO needs.
The frequency of use will depend on your goals and the needs of your website. Depending on your needs, you may use your SEO tool daily, weekly, or monthly. With the best SEO tools, you can track your website's progress.
Key features of the best SEO tools include keyword research, rank tracking, site audit, backlink analysis, competitor analysis, content analysis, and integration.
Local SEO tools include keyword research and mapping your business location to relevant search engines and directories.
The best SEO tools analyze your website's mobile friendliness and identify mobile usability issues.
Some of the best SEO tools identify slow-loading pages, analyze website loading times, and make speed optimization recommendations.
The best SEO tools track social media mentions, analyze your presence, and measure social media's impact on website traffic and rankings.
The best SEO tools are designed for the e-commerce, travel, and healthcare industries. These tools provide industry-specific data and analysis to help businesses in these industries optimize their websites for better search engine visibility.
Top deals await you just a short
application away!