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If you’re looking to expand your business, you’ll need great marketing and lead generation. However, it can be difficult to calculate your returns on investment from marketing. That’s why you need CallRail.

This platform takes the burden off your shoulders regarding evaluating advertisements and marketing campaigns.

With their services, you can focus your time and energy on resources that would help you achieve success more effortlessly. Now, you don’t have to guess which marketing method is effective and what’s not.

What is CallRail?

CallRail is a company that matches inbound calls, texts, and live chats to your marketing campaigns. This allows you to find out which marketing methods are more efficient than others. 

They deliver analytics that make it easier for you to understand advertising, marketing campaigns, and search terms, so you can have the best leads.

The platform also helps you figure out the leads you generate that aren’t so obvious. This takes away the guesswork and allows you to have better insight and more accuracy in your advertising and marketing campaigns. 

CallRail pricing

The platform offers four subscription options. You can choose one depending on your business’s needs. 

Call tracking

This package is $45 monthly, allowing you to determine which keywords, ads, and marketing efforts inspired your best leads to call.

Conversation analytics

This package charges you $95 monthly. It adds Conversation Intelligence to your marketing strategies, helping you qualify more contacts. 

Marketing analytics

The third option charges you the same price as Conversation Analytics: $95. Instead, it adds Form Tracking to the service, allowing you to view your website form submissions and call analytics side by side.

Analytics suite

The last subscription option is priced at $145 monthly. It combines all the analytical tools, giving you more details on customer insights and proving marketing ROI.

Each package comes with a free trial, allowing you to find out which one suits your business’s needs. This makes choosing subscriptions much easier.

Callrail features

Many businesses use this platform because of its advantageous features. These CallRail features allow you to get the most out of your marketing campaigns.

However, take note that there are different subscription types, and you get features depending on what you pay for. Below are the different features you get with this service.

Email notifications

It keeps you updated whenever there’s a lead. It shows a visitor timeline as well as their activities and browsing behaviours.

Software integrations

It allows seamless integration with other sales, marketing, and analytic software, such as Google Adwords, Hubspot, and more. It also supports SMS, voicemail transcription, lead capture, and follow-up features.

Dynamic number insertion

Also called DNI, this tracks calls where it assigns a unique phone number to each online marketing source you have. This number is what’s shown to visitors who go to your website. 

Conversation intelligence

This software allows you to evaluate phone calls where they are transcribed so you can easily review them without manually checking them one by one. 

CallScore

This feature works by “listening to calls” to generate a transcription. It then uses lead-scoring algorithms to determine whether it was a good or a bad lead. 

Advanced reporting

Using this platform gives you access to advanced reports that help you understand your data on a deeper level. This allows you to know which marketing strategies work and which do not. It offers different types of advanced reports, called Behavior Reports, Acquisition Reports, or Custom Reports.

Conclusion

CallRail is a great option for startups that need powerful call-tracking software. It includes all the features you need for your ads campaign.

It also has subscription-based packages that can help you push your marketing efforts in all channels, like online forms and phone calls. If you want to try this platform, you can use their 14-day trial and see if it fits your needs.