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Businesses need content marketing, especially with the competitive markets nowadays, which is why many are using Canva. Hubspot’s 2023 Marketing Strategy & Trends data shows that content marketing strategies use blogs, videos, images, and infographics to attract customers.

This only means that it’s important for businesses to create professional-looking visuals for their brands. If you’re running a business, chances are you’ve considered paying for this graphic design tool. But is it worth it? This review will help you decide whether you should buy it or not.

What is Canva?

Canva is a graphic design app that allows you to create quality visuals even without skills or experience. Using it is very easy to learn, unlike other graphic design tools like Photoshop and Adobe Illustrator.

Moreover, its features are more basic than these pro apps, but with cheaper pricing and the same quality results.

The app can create different types of content, like posters, slides, presentations, and simple videos. It doesn’t matter if you want to make portrait Instagram stories or landscape photos for your Facebook posts.

This is all thanks to the tool’s wide range of customisable templates and royalty-free graphics that help create stunning visuals.

Pros and cons of Canva

The tool has different pros and cons that you need to know before deciding whether you want to pay for it or not. 

Pros of Canva

It’s a great tool that everyone can appreciate, not only because of its features but because it’s so easy to use.

It’s easy to use

The tool is so user-friendly. You can use its drag-and-drop editor to add, replace, or delete graphics. It’s intuitive, so it doesn’t overwhelm users.

It has a huge library

You can find a huge pool of graphics, assets, and templates to choose from! And this huge library of assets also offers quality designs that allow you to create professional-looking visuals.

It’s free to get started

You don’t have to give your credit card information. You just have to create an account for free to start using its free version. Indeed, it’s the best free graphic design platform; no other free platform can compete with it.

Cons of Canva

This graphic design tool also has some downsides to it, but don’t let it hinder you from exploring it! Nevertheless, you must know its disadvantages before you jump onto the paid version bandwagon.

The free version limits you

The free version doesn’t give you access to all the assets and templates. So, when you find an asset and see that it’s only available in the Pro version, it can be frustrating.

It’s difficult to use on phones

It’s not as intuitive when using the mobile app compared to its web version. Moreover, some features aren’t available on the mobile app.

You can’t create unique designs

Unlike pro tools like Adobe Illustrator or Photoshop, you can’t create your own unique designs with it. Yes, you can change the elements’ colours, sizes, and alignment. However, you can’t make them from scratch. Therefore, someone else could be using the same designs you’re using for your visuals.

Conclusion

Canva has many built-in design elements that can help your business. You’re free to use it; however, if you want to unlock more features, you can choose to pay for the plan. This tool is recommended for small businesses, teachers, students, marketers, and even individuals for personal use. 

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