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You’ve probably heard about Constant Contact. It’s an effective tool that helps businesses boost their marketing campaigns. For instance, it has social media posting, SMS marketing, and email automation. 

But before you use the paid version, it’s important to know its features as well as the pros and cons. 

What is Constant Contact?

Constant Contact was first launched in 1995, making it one of the oldest email marketing tools out there. As time went by, more and more features were added to its system. Email marketers who knew the platform from the start can attest that it has come a long way since it was released. 

The tool aims to make the lives of startups and beginners easier when it comes to email marketing. It also proves helpful to event organizers because of its niche features.

Moreover, it’s affordable if you have a smaller audience. Meanwhile, if you own a more established company with a bigger audience, you might want to look for alternatives.

This review of the platform will help you learn more about the tool’s strengths and weaknesses as well as its features (and the missing ones, too) so that you’ll know whether this is the best for your business.

Constant Contact features

This digital and email marketing platform is one of the most sought-after tools among marketers, especially for beginners. This is because it has an intuitive, user-friendly interface as well as decent basic tutorials.

However, it misses out on some of the advanced features, which bigger companies might not appreciate. 

Email campaigns, templates, and personalization

When it comes to email campaigns, things can get relatively simple. Constant Contact pricing of the plan you choose depends on your number of contacts, with a maximum of 50,000. If you have more than that, you’ll have to contact their office for a custom quote.

Meanwhile, its email builder has all the basic features. You can drag and drop elements, with predefined content blocks. However, it lacks a stock library, so you have to upload your own photos.

Mailing lists and segmentation

Creating and managing lists is simple on its platform. You can easily create web forms, which you can embed in any web page if you want to collect email addresses. Another option is to copy and paste emails to import them or upload a file. Lastly, you can manually enter these emails by yourself. 

However, there are no suppression lists. These are a list of persons you don’t want to send emails to, under any circumstances. To make up for the lack of it, the tool has a manual block list to block specific email addresses.

Automation

The tool allows you to create emails that send themselves automatically. You can pre-set rules about what kind of emails to send, when to send them, as well as personalized information to include.

However, it doesn’t allow you to create your own automation workflows. It only has three main options: Welcome Email, Birthday Email, and Anniversary Email templates. 

Landing pages

Landing pages are an amazing feature because you can use them if you want to sell a specific product or service to someone in one go. But just like the automation feature, it’s very limited. For instance, there are only 5 templates available. Moreover, it’s comparable to its email templates.

Pros of Constant Contact

• Easy to use
• Has decent basic tutorials
• Intuitive and elegant-looking UI

Cons of Constant Contact

• Limited automation and templates 
• Lack of features (suppression lists & library stock)

Conclusion

This digital and email marketing platform has many helpful features for marketers and startups. However, it’s missing some of the more advanced features that you might find in other alternative tools.

Therefore, make sure you do a thorough comparison with other platforms and see which one really fits your needs.