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Drip Overview

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Email marketing can be frustrating if you don’t have the time and resources; that’s why business owners use Drip. No matter where you go, every e-commerce company needs a platform like it. 

This cloud-based email marketing software offers you helpful automation features, email templates, and many other services that you need to grow your audience. But there are hundreds of platforms out there. Is it worth your time and money?

What is Drip?

Drip is an email marketing software you can use to generate new leads. However, this software is not intrusive, unlike others. You can generate leads through engaging forms that appear at the right place and time. 

Moreover, you can use it to send emails and SMS messages automatically. These emails and SMS messages can contain support email and promotional content. You can also simply send your users follow-ups if they have abandoned shopping carts.

Drip features

This software has great features that can help you as an email marketer. Below are some of them.

Email marketing and campaigns

You can create and send personalised emails to a targeted audience. For instance, you can send welcome emails, drip campaigns, and abandoned cart reminders.

Workflow automation

The software also has automation tools that let you set up workflows. These workflows occur when a subscriber’s action triggers them, such as email opens, purchases, or website visits.

This also allows you to send personalised content to subscribers depending on their previous email interactions. All you have to do is set up automated email sequences.

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Segmentation and personalisation

This tool allows you to make segments depending on your subscribers’ interests and behaviour. As a result, you can send your email subscribers relevant and targeted content. Below are some examples.

  • Email engagement
  • Demographics
  • Lead score
  • Website behaviour
  • Purchasing behaviour

Insights and analytics

You’ll love the software’s comprehensive analytics and reporting. This is because you can use such features for your email campaigns, subscribers, and workflows. Therefore, you can optimise your campaigns and improve outcomes. Below are some of its analytics and reporting tools.

  • Email metrics – this shows you click-through rates, open rates, and conversion rates
  • Workflow metrics – this tool gives you workflow conversion rates, generated revenue, and completion rates
  • Subscriber metrics – this tool gives you activity and engagement rates
  • Revenue attribution – you get to monitor revenue attribution for your campaigns and workflows
  • A/B test metrics – this tool provides you with insights into how different variations perform in your campaigns

Pros and cons of drip

Overall, the pros outweigh the cons. You can ensure that the software can provide you with the best email marketing features, but there are some disadvantages you’ll have to be aware of. Below are its pros and cons.

Pros of drip

  • Advanced automation features
  • Email segmentation
  • Visual email builder 
  • Advanced reporting
  • Flexible pricing
  • Sub-accounts 

Cons of drip

  • Not so user-friendly
  • Drip pricing depends on the size of your company
  • Limited email template options
  • Automation requires practice
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Drip sets itself apart from other competitors. Although it is more attractive for companies that use e-commerce websites, it has the best email automation features on the market. Moreover, you get to have a more seamless experience than other platforms.

Therefore, if you’re an individual or a company that wants to level up on email automation, then this software is the right choice. Still, make sure to take advantage of the tool’s free trial to see if this is the best software for your business.

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Service Areas

Alberta, British Columbia, Canada, Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Online, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon


  • Websites

Year in Business

Since 2003





FAQs about Drip

What is Drip software used for?

You can use this tool to keep in touch with your audience in a non-intrusive way. This is because it sends a limited number of emails to your audience automatically. You can set the time and date, based on actions your audience takes, such as if there are any changes in their status. 

Is Drip free to use?

According to their website, its pricing will depend on the number of active people in your account. The price will also be based on the volume of emails you send monthly. The good news is that it has a free trial, so you’ll know what to expect with the platform. Moreover, you don’t have to give your credit card info to start the trial.

How much is Drip per month?

The lowest amount you can pay for this tool is $39 per month, which covers 2,500 people on your email list. Meanwhile, if you have 170,000, you’ll have to pay $1,899 monthly. If you have more than 170,000 people to send emails to, you’ll have to contact their team for a quote.

Drip Products

Drip Marketing
Drip Marketing
Per Month
14-day free trial
No credit card required

Drip Offices

Phone Number
Office Hours
251 N 1st Ave #400 Minneapolis Minnesota 55401 USA
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    251 N 1st Ave #400 Minneapolis Minnesota 55401 USA
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