Freshworks

Freshworks Overview

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Freshworks is one of the best CRM tools that any business can use. It doesn’t matter if you’re a startup or a fast-growing company.

If you’re new to CRM or need help to catch up while your business grows, this tool can help.

However, choosing the wrong platform can lead to issues. This would then lead to costly and time-consuming migrations trying to regroup. Therefore, you must do a lot of research on what this tool is capable of before paying for it.

Freshwork features

Freshworks is an all-in-one tool suite that has five main products: Freshservice, Freshmarketer, Freshdesk, Freshchat, and Freshsales. Below are the features that it offers:

1. Freshsales

This module allows you to personalise your customer interactions through real-time chatbots. These chatbots use artificial intelligence (AI), custom web forms, and dynamic forecasting. As a result, you have a powerful tool that can capture customer information and help boost revenue.

Aside from that, it has contact scoring support which allows you to figure out the best sales opportunities. Its insights are also powered by AI, so your sales teams can prioritise the best deals.

2. Freshdesk

Meanwhile, this module offers omnichannel customer service. This includes email, phone, and a live web chat feature. Moreover, it has AI-powered chatbots that greet website visitors, schedule appointments, answer questions, and direct them to the right landing pages.

Aside from that, this feature has an automatic inbound call routing. This means it can reduce your customers’ wait times. It also has call recording and post-call transcription support. As a result, you can monitor calls and help agents provide high-quality customer service.

3. Freschat

This feature is an AI-powered customer messaging platform. It allows you to chat with customers and help solve their problems. Moreover, the platform’s free version allows chatbot automation. Therefore, you can set up chat automation across all channels without the need for payment.

4. Freshmarketer

This is your all-in-one for all marketing automation needs. It’s one-half of the CRM powerhouse, with tons of helpful features to offer. For instance, you can interact with your leads across various channels, whether it’s on WhatsApp, chat, text messaging, or emails.

Moreover, you can aggregate multi-channel customer communications all in one place. This can boost sales because it is backed by intelligent customer segmentation capabilities.

This feature is available in the platform’s free plan. However, you should get the Growth plan, so you can enjoy the Journey Builder and multi-channel integration that works for chat and support.

5. Freshservice

This module allows easy-to-use IT management solutions. It has a drag-and-drop tool that allows you to create an automated process.

It also helps you create a central database that allows you to give a single source of truth to your employees. Another additional feature that it has is that it can serve as the gap between IT management needs and customer service.

Pros and cons of Freshworks

Although its features are impressive, it’s also crucial to weigh its advantages and disadvantages. Below are some pros and cons of using this platform.

Pros of Freshworks

Quick and easy to set up
Has a robust free plan
Good customer support
Low price point
Easy onboarding

Cons of Freshworks

No user forum
Dashboard customisation limited
Freshservice has a learning curve

Conclusion

Freshworks is a comprehensive platform that has a lot of CRM functionalities to offer. As a business owner, you’d be in awe at what its tools can do.

However, no matter how helpful these features are, it’s also important that you look at other factors, such as support, training, implementation, and the quality of its services. All these will help you know if Freshworks is indeed right for your business.

Service Areas

Alberta, British Columbia, Canada, Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Online, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon

Services

Software

Year in Business

Since 2010

Industry

Business, Marketing

Languages

English

FAQs about Freshworks

How much does Freshworks cost?

Freshworks pricing depends on the plan you sign up for. Below are its plans and features as well as prices.

Free Plan
Growth Plan: $29 monthly, perfect for small and fast-growing businesses
Pro Plan: $69 monthly, great for larger teams looking for scaling and building efficiency
Enterprise Plan: $125 monthly, best for enterprises that need more customisation and control

Is Freshworks worth it?

This platform is worth it if you want to make your business easier. It helps you support customers through email, website, phone, and social networks. Moreover, it’s ridiculously easy to use and has a broad product offering.

Who is Freshworks for?

Use this platform if you want powerful sales and marketing tools to boost your team’s effectiveness. And although its CRM features aren’t included in the Free Plan, you’ll still get to enjoy robust features from its basic version. Nevertheless, you might be content with its lengthy Free Plan if you’re a small startup with minimal sales teams.