Semrush is a software that provides marketing companies tools to build, manage and monitor campaigns across all their platforms to increase their online visibility. With over 13 years of experience, 10 million users and 143 countries served, Semrush is known to be a marketing manager’s “buddy, mentor and safety net”.

Semrush Features

One of the benefits of Semrush is its SEO tools, such as keyword research, on-page SEO, local SEO, rank tracking, link building and competitor SEO analysis. The keyword research, competitor SEO analysis and rank tracking allow you to find the best keywords to increase site traffic, track changes in target keywords and find your competitor’s keywords.

The on-page SEO allows auditing of your content to improve SEO performance. The local SEO can optimise your website for local searches and increase local customers. The link building will enable you to access backlink opportunities to strengthen your backlink profile.

The second benefit you can access from Semrush is its content tool, such as content creation and distribution, content optimisation and content marketing analytics. Their content creation and distribution tool allow designing and sharing of traffic-driven articles suitable for your audience.

The content optimisation tool provides advice and guidance on optimising your content to increase organic traffic. On the other hand, content marketing analytics analyses content performance and finds areas that need improvement.

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The third benefit you can access from Semrush is its market research tools such as competitor analysis, market analysis, paid advertising and competitor PR monitoring. The competitor analysis tool can improve your website traffic and performance by finding a competitor’s best strategies. The market analysis tool can assess your situation and take advantage of new market opportunities.

The paid advertising tool finds keywords and advertisement copy from any competitor’s PPC ads. On the other hand, the competitor PR monitoring tool can monitor your competitor’s online tags and presence to build your branding.

The fourth benefit you can access from Semrush is its advertising tools, such as PPC keyword research and website monetisation. The PPC keyword research tool can help grow your paid search campaign by utilising the keyword research tools. Website monetisation provides tools for bloggers, Adsense, publishers and managers.

The fifth benefit you can access from Semrush is its SMM & SERM tool, such as the social media management tool, which allows for publishing and monitoring social media marketing. For example, the social media poster tool will enable you to schedule posts on media platforms that are trackable instantly.

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