How to Find an Angel Investor

How to Find an Angel Investor

Angel investors are wealthy people with experience in entrepreneurship who inject money and time into businesses with great potential.

Hence, many business owners, especially investors, often seek out how to find an angel investor for their business’s growth. As a business owner, this step prepares you for finding and meeting with an investor.

Finding an angel investor requires a combination of networking, research, preparation, and advice from other entrepreneurs in your industry.

Additionally, connect with successful players in your industry who want to invest and join angel networks like NACO and CIAI. Aside from being wealthy, angel investors are generally experienced people with significant networks and an understanding of an industry. 

Beyond the weighty contribution of finance, you could also get invaluable mentorship and rich business connections. We’ve highlighted how to find an angel investor in Canada and other essential details to help you start your search.

Things to do before finding angel investors

Before finding angel investors, you must do your homework to understand what they look for in a business. There are different ways to prepare yourself to stand a higher chance of connecting with and attracting this investor.

Understanding the role of angel investors

Angel investors are crucial in providing early-stage funding and support to startups and small businesses. Understanding their role is essential for effectively engaging with potential investors.

They generally invest their own money in companies for profitable returns. However, you should identify the types of investors interested in your industry, stage of development, and geographic location.

Identifying your funding needs and business goals

Before seeking an angel investor, it’s essential to determine your funding requirements and align them with your business goals.

Assess how much capital you need and what specific areas it will be allocated to. Understanding your financial needs and business objectives will attract the right investor who shares your vision and can contribute strategically.

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Researching the Canadian angel investment landscape

Conduct thorough research to familiarize yourself with the Canadian angel investment landscape. Look for organizations, networks, and platforms that connect angel investors with entrepreneurs.

Explore their websites, review their investment criteria, and understand the industries they focus on.

Building a solid business plan and investor pitch

To attract angel investors, it’s crucial to have a well-crafted business plan and a compelling investor pitch.

Your business plan should clearly articulate your value proposition, target market, revenue model, competitive advantage, and growth strategy. Create a concise, engaging pitch deck showcasing your unique selling points and investment potential.

How to find angel investors

Finding the right angel investor can be challenging. However, these strategies can boost your success rate.

Leveraging networking and industry connections

Networking plays a vital role in connecting with potential angel investors. Attend industry events, entrepreneurial conferences, and startup meetups to expand your network. Try to engage with professionals, industry experts, and fellow entrepreneurs.

Additionally, leverage your existing connections and ask for introductions to potential angel investors. Building solid relationships in your industry can significantly increase your chances of finding the right investor.

Engaging with angel investor networks and associations

Angel investor networks and associations are valuable resources for entrepreneurs seeking funding. These organizations provide a platform to connect with accredited investors seeking investment opportunities.

Engage with these networks by attending their events, workshops, and pitch sessions. Some associations also offer mentorship programs and educational resources to help entrepreneurs refine their investment readiness.

Utilize an incubator program

The incubator or accelerator program provides mentorship, resources, and connections to investors. They can help you reach angel investors interested in startups like yours.

Attend pitch events and investor conferences

Pitch events and investor conferences are excellent opportunities to showcase your business to a broader audience of angel investors. Research and participate in relevant events in your region or across Canada.

Prepare a polished pitch and be ready to answer their question. These events often attract investors looking for potential investments and can provide valuable exposure for your venture.

Utilize online platforms and investment networks

Leverage online platforms and investment networks designed to connect startups with angel investors. Websites like AngelList, Gust, and Investopedia offer comprehensive databases of angel investors and allow entrepreneurs to create profiles.

Ensure your online presence is professional and up-to-date, as investors often research companies online before engaging in further discussions.

Navigate due diligence and investor negotiations

Once you have piqued the interest of an angel investor, be prepared for due diligence and negotiations. Expect investors to analyze your business, finances, and market potential thoroughly. Provide the requested information promptly and transparently.

Also, be confident. Aside from customizing your pitch deck to align with their investment goals, convince them to invest in your company.

Understanding the motive of an angel investor

The chance to make money from their investment typically drives angel investors. However, other factors may boost your chances of success.

  • Return on Investment: One of the primary motives of an angel investor is the potential for profitability. These investors often embark on risk to achieve this financial feat.
  • Industry Image: Angel investors typically invest in businesses with great potential. They may also seek companies with a strong team, innovative technology, or a unique business model differentiating them from competitors.
  • Community Interest:  investors could be driven by a desire to support the startup scenes in their communities. Many have experience starting and growing businesses and may want to use their expertise to help other entrepreneurs succeed. They may offer advice, mentorship, or access to their network of contacts to help a startup get off the ground.

What to know before meeting an angel investor

Before you meet with an angel investor, being prepared and knowledgeable about what to expect is essential.

  1. Have a clear business plan: Before approaching an angel investor, Your item of interest, customer base, fiscal predictions, and growth strategy should all be included in a clear business plan.
  2. Know your figures: Be prepared to discuss your financial situation, including your projected revenues, costs, and liquidity. This helps your investors to plan to use their funds and how you expect to generate revenue.
  3. Be prepared to give up some ownership: In exchange for their investment, angel investors typically expect an ownership stake in your company. Be ready to debate and bargain the terms of the investment.
  4. Establish a clear exit plan: Investors are interested in learning when and how to anticipate a return on their investment. Prepare to deliberate on your exit plan.

Advantages and disadvantages of angel investor funding

Working with angel investors can be an effective way to obtain funding and gain valuable industry knowledge. However, there are also considerations that may not be positive.

Advantages of working with angel investors

  1. Business experience: Angel investors often bring a wealth of experience in the business world, which can be invaluable in helping entrepreneurs navigate the challenges of starting and growing a successful company.
  2. Industry relationships: Angel investors can also provide valuable industry connections and networking opportunities, which can help entrepreneurs access new markets and customers.
  3. Access to capital: Angel investors typically invest less than institutional investors. This can be particularly helpful for early-stage startups.
  4. Flexibility: Angel investors are often more flexible than institutional investors regarding deal terms and negotiations, which can be helpful for entrepreneurs who are still figuring out their business models.

Disadvantages of working with angel investors

  1. No Autonomy: Angel investors frequently want equity in the business in return for their investments. Thus, entrepreneurs will have to cede some of their business authority.
  2. Limited capital: Angel investors may not have the same level of resources as institutional investors, which means they may be unable to provide as much funding over the long term.
  3. Potential conflicts of interest: Angel investors may have competing interests with the entrepreneur, particularly if they have invested in other companies in the same industry.
  4. Risk of failure: Like any investment, working with angel investors carries a certain degree of risk, and there is always the possibility that the venture will not succeed.

Tips for pitching an angel investor

Pitching is an essential consideration when seeking out how to find an angel investor. That’s because the journey doesn’t start with finding one. You’d have to prove you’re worthy of an investment.

Thus, these few tips should help you make a successful pitch to an angel investor in Canada:

  • Personalize your pitch for each angel investor you are meeting. Understand their interests and craft your presentation accordingly.
  • Anticipate and address potential questions. Angels are busy and seek evidence of possible success, so be prepared to provide compelling answers.
  • Present a clear plan for business growth. Demonstrate how your business will evolve and succeed, enabling angels to make informed decisions.
  • Embrace hard work. Angels may have high expectations, so be ready to face challenges and strive for quick and profitable results. Building a successful relationship requires dedication.
How to Find an Angel Investor - Comparewise

15 sample questions angel investors ask

Questions entrepreneurs are seeking out how to find an angel investor in Canada should be prepared to answer. We suggest you include the responses to these queries in your primary pitch.

However, these questions are not exhaustive, so prepare to be spontaneous and flow with other questions that may arise.

  1. What problem or need does your solution address?
  2. Which individuals, groups, or organizations face this problem or need? What is their present method of tackling it, and where are they situated?
  3. What distinguishes your solution from others?
  4. Who are your rivals, and how do they compare to your offering??
  5. What is your revenue model?
  6. What is your strategy for income generation?
  7. What is your business growth potential? Can you scale up production without significantly increasing staff?
  8. What product elements are exclusive, and how will you safeguard them?
  9. What progress or traction have you achieved thus far?
  10.  What milestones have you reached?
  11. How do you plan to promote your offering and create awareness?
  12.  What strategies will you employ to close sales?
  13.  What are your initial steps for launching your business?
  14.  How do you intend to distribute the invested money??
  15.  What qualities and experience do your team possess that make them suitable for this venture?

16 angel investor network groups

The many angel investor groups to choose from can be overwhelming for entrepreneurs seeking how to find an angel investor.

Hence, we compiled this list of the top angel investor group websites to ease your task. Each is worth exploring because we selected these websites based on essential factors like portfolio, investment criteria, and track record.

Canadian Angel Investment Network (CAIN)

The CAIN is a network of angel investors in Canada that connects entrepreneurs with potential investors.

The website offers a database of angel investors, information on upcoming events, and a blog featuring articles on angel investing. The network has over 4,000 members and has helped fund over 1,200 companies.

MaRS Investment Accelerator Fund (IAF)

A venture capital fund in Canada called the MaRS IAF makes investments in startups. The fund provides up to $500,000 in funding and works with entrepreneurs to help them grow their businesses.

The website offers information on the fund’s investment criteria and portfolio companies.

Extreme Venture Partners (EVP)

EVP, or Extreme Venture Partners In Canada, EVP is a venture capital business that finances startups.

The firm focuses on technology, digital media, and mobile companies. The website offers information on the firm’s investment criteria and portfolio companies.

Golden Triangle Angel Network (GTAN)

GTAN is an angel investor group based in the Kitchener-Waterloo area of Ontario. The group invests in early-stage companies in a variety of sectors.

The website offers information on the group’s investment criteria and portfolio companies.

Maple Leaf Angels (MLA)

MLA is an angel investor group based in Toronto. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

York Angel Investors (YAI)

YAI is a Toronto-based angel investor group. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

Northern Ontario Angels (NOA)

NOA is an angel investor group based in Northern Ontario. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

Montreal Angel Investors (MAI)

MAI is an angel investor group based in Montreal. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

Angel One Investor Network

Angel One is an angel investor group based in Southern Ontario. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

TenX Angel Investors

TenX is an angel investor group based in Vancouver. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

Capital Angel Network (CAN)

CAN is an angel investor group based in Ottawa. The group invests in early-stage companies in a variety of sectors. The website offers information on the group’s investment criteria and portfolio companies.

Angel Investors Ontario

Angel Investors Ontario is a network of angel investors based in Ontario. The network provides early-stage funding to startups and helps them grow. The website offers information on the network’s investment criteria, portfolio companies, and upcoming events.

First Angel Network Association

First Angel Network Association is an angel investor group based in Atlantic Canada. The group funds startups in various sectors, including technology, life sciences, and cleantech. The website offers information on the group’s investment criteria and portfolio companies.

Anges Quebec

Anges Quebec is an angel investor group based in Quebec, Canada. Founded in 2008, the group has invested in over 200 startups across various industries. The group has a network of more than 230 members offering capital, mentorship, strategic guidance, and sector expertise.

Greensky Capital

Greensky Capital is an angel investor group based in Vancouver, Canada, focusing on sustainable technology and impact investing. The group has invested in over 30 companies, emphasizing clean energy, water, and food technologies.

Spark Angel Network

Spark Angel Network is an angel investor group based in Hamilton, Ontario, Canada. Founded in 2011, the group has invested in over 30 startups across various industries. Spark Angel Network operates as a member-driven organization providing capital and expertise to the startups they invest in.

Top 10 angel investors in Canada

Finding an angel investor in Canada may be taxing but essential to entrepreneurs ‘ building journey. For especially startup companies, finance is crucial to successful operations. Hence, here is a list of some angel investors in Canada across different industries for your consideration.

Alex Norman

He worked for different employers like McKinsey and Lehman Brothers before starting his venture, HomeSav. Norman is based in Toronto and an investor in 5 companies at the time of writing. He also serves as an N49P partner, making him an indirect partner with AngelList Network Group.

Andrew Wilkinson

Before his venture capital endeavours, he founded his own company called MetaLab. Transitioning into startup investments, he made five angel investments in companies like Letter, Pitch, Checkfront, and Alongside this, Wilkinson co-founded Tiny, a company focused on acquiring profitable internet businesses.

His achievements have earned him recognition in reputable publications such as Bloomberg, CNBC, and Yahoo Finance. Currently, Andrew Wilkinson is located in Victoria, British Columbia.

Anthony Di Lorio

Anthony Di Lorio has a remarkable track record of launching over ten companies and investing substantially in various sectors. One of his notable achievements was co-founding Ethereum, the second-largest cryptocurrency globally, where he played a significant role in its funding.

With extensive expertise in blockchain, crypto, and finance, he holds board positions in twelve companies. Di Lorio’s angel investments primarily focus on blockchain-related ventures such as Qtum, StormX, RSK Labs, and VideoCoin.

Arlene Dickinson

Arlene Dickinson built her venture capital wealth while leading Venture Communications, a prominent Canadian agency. She now holds five investments: Vertical, Aku Spike, PilotsFriend West, Taynton Bay Spirits, and Growcer.

Residing in Calgary, Alberta, she is an accomplished author with two highly successful books. Arlene’s achievements span both the investment and literary spheres.

Aubrey Graham

Also known as Drake, he was a renowned artist and the Billboard Music Awards’ Artist of the Decade in 2021. Besides his music success, he actively invests in startups like Wealthsimple, Omni, and Daring Foods. Drake holds the record for the most #1 hits on the Billboard R&B music charts. Based in Toronto, he frequently supports the Toronto Raptors at their basketball games.

Boris Wertz

The founder of Version One Ventures has invested in 35 startups across various industries like consumer internet, SaaS, and mobile.

He holds around 60 companies in his portfolio, including notable investments in Coinbase, Wattpad, and Uniswap. Boris gained recognition when his company, JustBooks, was sold to AbeBooks, where he was COO before its acquisition by Amazon. He resides in Vancouver, British Columbia.

Dan Martell

A self-taught entrepreneur proves that lacking experience or education shouldn’t hinder success. Starting Spheric Technologies without business training, he achieved remarkable growth and industry recognition.

Although the 2008 economic crisis led to its closure, Martell now mentors entrepreneurs and invests in startups. Residing in Moncton, he enjoys skydiving, snowboarding, and running.

Daniel Debow

Daniel Debow began his business journey by founding Rypple, a social performance management platform. After Salesforce acquired Rypple, he became an SVP before joining Shopify as a VP of Product.

Debow is known for his angel investments in companies like Spatial, Klue, and North. He also teaches at the University of Toronto, his alma mater, focusing on exponential technologies.

David Arnsdorf

He resides in British Columbia. He is a successful entrepreneur turned venture capitalist, having started three thriving ventures.

He actively supports aspiring entrepreneurs and has served on the board of the Victoria chapter of the Entrepreneurs’ Organization. Arnsdorf invests in six startups: Allocadia, CareGuide, CheckFront, and Social Nature.

Dennis Bennie

He’s a seasoned venture capitalist who founded XDL Venture Capital Fund in 1997, with over 20 years of experience. His leadership has transformed Mission Electronics, Ingram Canada, and Delrina into successful companies.

Based in Toronto, he actively serves on charity boards, including the Toronto Hospital Board, contributing to the community. Apart from overseeing six startup investments, such as Thriver and Thread, he participates in the World’s Presidents Organization.

Alternatives to angel investors

If you prefer to retain equity and control in your business and don’t want to involve angel investors, alternative financing options are available. One option is considering startup business loans specifically designed to fund newer businesses.

However, these loans typically require a strong personal credit history and a solid business plan to qualify. The Business Development Bank of Canada (BDC) is a well-known source of startup funding.

Another option is to explore the Canada Small Business Financing Program (CSBFP) loan the federal government offers. This program provides up to $1 million in financing for small and medium-sized businesses with annual gross revenues of $1,000,000 or less.

Additionally, you may consider business loans that don’t require collateral. However, these loans usually have minimum revenue requirements, making them more suitable for established businesses experiencing growth than startups.

How to find an angel investor final thoughts

Entrepreneurs seeking how to find an angel investor do so to take their business to the next level. That’s because raising funds could be challenging, but investors who are business savvy could help take that stress off your shoulders.

However, you need to bring your A-game to capture the interest of any potential investor because you’re competing with others.

Also, ensure you know the consequences and benefits of working with an angel investor to be sure it’s something you want to do. However, alternative funding options exist if you can’t find an angel investor or successfully pitch one.

Thanks for checking out how to find an angel investor.

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FAQs about how to find an angel investor

Who is an angel investor?

An angel investor is an individual who provides financial support to early-stage businesses in exchange for equity or ownership stakes. In Canada, angel investors can play a vital role in supporting startups by providing funding, mentorship, and industry connections.

Are there any specific industries or sectors in which angel investors in Canada are more interested?

Angel investors in Canada have diverse interests, but specific industries tend to attract more attention. Technology, healthcare, clean energy, fintech, and consumer products are among the sectors that often receive considerable interest from angel investors. This is due to their potential for innovation, growth, and market disruption.

What are the typical investment amounts and terms offered by angel investors in Canada?

The investment amounts and terms that angel investors offer vary depending on the individual investor and the specific investment opportunity. Generally, angel investments in Canada can range from tens of thousands to a few million dollars. The terms may involve equity ownership, convertible notes, or other investment structures tailored to the needs of both parties.

How do I approach an angel investor and pitch my business idea in Canada?

Prepare a compelling pitch that effectively communicates your business idea, its unique value proposition, market opportunity, and growth potential. You can significantly increase your chances of catching the attention of angel investors by using personal referrals, networking, or introductions from dependable industry contacts.

What are the key criteria angel investors look for in potential investment opportunities?

Angel investors in Canada typically consider various factors when evaluating investment opportunities, but the key elements are:

  • A scalable business model,
  • A competitive advantage
  • Talented management team
  • The market potential for profitability.


June 4, 2023
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