The question “what is Facebook Business Manager?” isn’t just valid for business tycoons but also for startups and small businesses. A study in 2022 shows that there are 2.96 billion active users on Facebook.
That’s approximately 33.11% of the world’s population just waiting to see what you offer. Amazing right?
Facebook Business Manager, or Meta Business Suite, is a platform that helps you manage your business’s presence on Facebook. It’s an essential strategy for companies looking to generate leads through Facebook ads.
It includes tools for creating and managing ad accounts, assigning user roles and permissions, and accessing insights and analytics to track your Facebook performance.
Do you know selling your business on Facebook can help you reach a large and active audience, showcase your brand, and find qualified buyers? So, if you want to learn everything about Facebook Business Manager, this article is for you.
To vividly answer this question, “what is Facebook Business Manager?” Let me explain this way:
Let’s say you opened your business in the early 2010s and recently created a Facebook page to promote your brand.
You’re excited about the potential to reach a wider audience and connect with millions of customers. Somehow, you realize managing your page was a challenging walk in the park. So, what next?
At the time, businesses had to use their personal Facebook accounts to manage their pages and ad campaigns. This brought a series of issues such as:
The stress of constantly logging in and out of different accounts rose. However, this was for you to keep up with every activity and worry about the safety of your personal information.
Then, in 2014, Facebook introduced a solution called Facebook Business Manager. This new platform allowed businesses to create separate accounts to manage their Facebook assets. This included:
This platform changed the game for small and large business owners alike. Now providing a secure and centralized platform to manage your social media presence, your business growth will skyrocket.
Business Manager Facebook gives you the ability to:
With all these, you are able to streamline your social media marketing efforts and make data-driven decisions about your strategy.
Over the years, Facebook Business Manager kept adding new features and resources to meet business needs. Providing its users with online training, documentaries and customer support aimed at helping businesses get the most out of the platform.
Today, as a business owner in 2023, managing your social media without Facebook Business Manager will be arduous.
You keep hearing about Facebook Business Manager, so you wonder — what is Facebook Business Manager, and what features does it possess to make it so crucial for businesses today?
Well, you can be the judge of that. Here are the key elements of Facebook Business Manager that you should know:
Facebook Business Manager allows you to manage your ads from a central location. You can create, edit, and monitor ad campaigns, sets, and personal ads. You can also set budgets, target audiences, and monitor performance metrics.
Facebook Business Manager provides various management tools if you have a page for your business. You can create and publish posts, monitor engagement metrics, and manage your followers. You can also manage your page’s settings, including roles and permissions.
Facebook Business Manager provides detailed audience insights, which can help you understand who your customers are and their interests. You can access demographic information, location data, and interests, which can inform your ad targeting and content strategy.
Facebook Business Manager allows you to create custom audiences based on customer data, such as email lists or website visitors. You can then target these audiences with your ad campaigns, which can increase your conversion rates.
If a team is working on your social media presence, Facebook Business Manager makes collaborating easy.
You can assign different access levels to team members, so everyone can work together without risking your business’s security. You can also track changes made by team members, which can help you maintain control over your accounts.
Facebook Business Manager provides robust security features to protect your accounts. You can set up two-factor authentication, control access to your accounts, and monitor account activity. This helps prevent unauthorized access and protects your business’s data.
Facebook Business Manager provides detailed analytics on your page and ad performance. You can see metrics such as reach, engagement, and conversion rates, which can help you understand what’s working and what’s not. This information can be used to make data-driven decisions about your marketing strategy.
There are several reasons why you might consider selling your business on Facebook. These includes:
Facebook has a massive user base of over 2.11 billion active users. In other words, many of your prospective customers likely frequent the platform. As a result, you can advertise to a sizable and interested demographic.
Facebook offers sophisticated targeting options for ads. This way, you can connect with customers interested in your company’s specialization or work. Similarly, this may help boost your chances of selling to a serious buyer.
Facebook ads are more cost-effective than other advertising types like print, TV, billboards, and PR. They allow you to reach a larger audience at a fraction of the cost, saving you money and expanding your reach. This is important, especially for small business owners with limited marketing budgets.
Consider Facebook to be a runway, but only behind your keyboards. It allows you to showcase your business and its brand through your company page. You can use your page to show off what makes your business special, share customer reviews, and tell the story of your business.
Even people with little experience in marketing can use Facebook’s advertising platform with little trouble. The platform gives you access to tools and tutorials to help you make and manage ads.
The best thing about Facebook Business Manager is that it lets you manage your business’s Facebook page, ad campaigns, and other assets from one place.
Instead of having to log in and out of different accounts, you can access everything from one place. This makes it easier to keep track of your social media presence and streamline your workflows.
You can make highly targeted ad campaigns with Facebook Business Manager based on demographics, location, interests, and behaviour.
This means you can reach the right people with your ads, increasing conversions and lowering your overall ad spend.
Facebook Business Manager provides detailed analytics on your page and ad performance. You can see metrics such as reach, engagement, and conversion rates, which can help you understand what’s working and what’s not.
This information can be used to make data-driven decisions about your marketing strategy.
If a team is working on your social media presence, Facebook Business Manager makes collaborating easy. You can assign different access levels to team members, so everyone can work together without risking your business’s security.
With Facebook Business Manager, you can create custom audiences based on the information you already have about your customers, like email lists or people who visit your website. This can help you target people interested in your products or services, leading to higher conversion rates.
If you’re unsure whether you own a Facebook Business Manager account or not, Here is a simple guide to clearing your doubts:
If the above finally answers the question, “What is Facebook Business Manager?” Then, it may interest you to know how to get started. Here is a step-by-step guide on how to get started with Facebook Business Manager:
Boosting your account security is essential when using Facebook Business Manager. This helps protect your business’s sensitive data and assets and prevents unauthorized access or breaches.
Here are some steps you can take to enhance your account security with Facebook Business Manager:
Two-factor authentication (2FA) is a security measure that provides additional protection to your account. It works by requiring a second way to prove your identity, like a code sent to your phone in addition to your normal password. To enable 2FA, you need to follow some simple steps.
Choose a strong and unique password for your Facebook Business Manager login and update it regularly. Avoid using common words and combining uppercase and lowercase letters, numbers, and symbols.
Review your active sessions in the “Security Centre” often to ensure no one else has entered your account without your permission.
Only give access to those team members who need it and limit their access to specific assets, pages, and ad accounts.
Use roles and permissions to control access to your Facebook Business Manager account. Depending on their roles, such as admin, editor, analyst, or advertiser, give team members different access levels.
Keep an eye on your account and watch for strange behaviour or unauthorized access.
Ensure that your contact information, including your email address and mobile number, is up-to-date to be notified of any changes or suspicious activity on your account.
By taking these steps, you can make your account more secure and stop people from getting in without your permission.
Here is a step-by-step guide on how to add someone to your Facebook Business Manager:
The person you added will receive an email invitation to join your Business Manager account. They’ll need to accept the invitation and create their own Business Manager account if they don’t have one already.
Once the person has accepted the invitation and joined your Business Manager account, you can adjust their level of access and permissions as needed. You can also remove their access if necessary.
You can easily log out of your Facebook Business Manager Account in these three steps:
Here are some additional tips to know when using Facebook Business Manager:
With Facebook Business Manager, you have a single place to manage everything about your business’s Facebook presence, from making ads to tracking how well they do. This helps you save time and streamline your social media strategy to focus on what you do best: deliver top-notch service.
In general, the features and tools of Facebook Business Manager can help you reach more customers and grow your business.
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Facebook Pages are mostly used to make a public presence on Facebook and interact with your audience by sharing updates, content, and information about your brand. On the other hand, Facebook Business Manager is a more advanced tool that businesses can use to manage their marketing and advertising on Facebook across multiple Pages and ad accounts.
Yes! Facebook Business Manager is free to sign up for and use. However, some costs are associated with running ads and creating sponsored content. This cost cut is across all its family applications, such as Instagram and Messenger.
There are several reasons why choosing Facebook Business Manager can help with your business' growth. It gives you a central place to manage and organize all your pages and ad accounts, and it also has better security features to protect the Facebook assets of your business. So, why not?
Although, regarding Facebook Business Manager, there is no sign-up or usage cost. However, there are cost implications for running ads on Facebook itself and its family of applications (IG and Messenger). These costs depend on your target audience, where you put your ads, how you bid, and more.
To use Facebook Business Manager, you need a personal profile. It's a must-have before you can open a Business Manager account. Fortunately, creating a personal Facebook account is free and easy. You can sign up for Business Manager after opening a personal profile.
Creating a Facebook Business Manager account is crucial if you intend to use Facebook as a promotional tool for your company. This applies to small business owners, entrepreneurs, marketers, and advertisers.