What is Facebook Business Manager?

What is Facebook Business Manager?

The question “what is Facebook Business Manager?” isn’t just valid for business tycoons but also for startups and small businesses. A study in 2022 shows that there are 2.96 billion active users on Facebook.

That’s approximately 33.11% of the world’s population just waiting to see what you offer. Amazing right?

Facebook Business Manager, or Meta Business Suite, is a platform that helps you manage your business’s presence on Facebook. It’s an essential strategy for companies looking to generate leads through Facebook ads.

It includes tools for creating and managing ad accounts, assigning user roles and permissions, and accessing insights and analytics to track your Facebook performance.

Do you know selling your business on Facebook can help you reach a large and active audience, showcase your brand, and find qualified buyers? So, if you want to learn everything about Facebook Business Manager, this article is for you.

What Is Facebook Business Manager

To vividly answer this question, “what is Facebook Business Manager?” Let me explain this way:

Background

Let’s say you opened your business in the early 2010s and recently created a Facebook page to promote your brand.

You’re excited about the potential to reach a wider audience and connect with millions of customers. Somehow, you realize managing your page was a challenging walk in the park. So, what next?

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What the problem was

At the time, businesses had to use their personal Facebook accounts to manage their pages and ad campaigns. This brought a series of issues such as:

  • Security and privacy concerns
  • Team collaboration on a single platform.

The stress of constantly logging in and out of different accounts rose. However, this was for you to keep up with every activity and worry about the safety of your personal information.

How it was fixed

Then, in 2014, Facebook introduced a solution called Facebook Business Manager. This new platform allowed businesses to create separate accounts to manage their Facebook assets. This included:

  • Facebook pages
  • Ad accounts
  • other business-related functions.

This platform changed the game for small and large business owners alike. Now providing a secure and centralized platform to manage your social media presence, your business growth will skyrocket.

What it promised to deliver

Business Manager Facebook gives you the ability to:

  • Separately handle both personal and business accounts
  • Increase security and privacy
  • Grant different levels and access to team members
  • Increase team collaboration
  • Delegate tasks
  • Manage ad campaigns, analytics and custom audience in one space.

With all these, you are able to streamline your social media marketing efforts and make data-driven decisions about your strategy.

It’s development

Over the years, Facebook Business Manager kept adding new features and resources to meet business needs. Providing its users with online training, documentaries and customer support aimed at helping businesses get the most out of the platform.

Today, as a business owner in 2023, managing your social media without Facebook Business Manager will be arduous.

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Features of Facebook Business Manager

You keep hearing about Facebook Business Manager, so you wonder — what is Facebook Business Manager, and what features does it possess to make it so crucial for businesses today?

Well, you can be the judge of that. Here are the key elements of Facebook Business Manager that you should know:

Ad account management

Facebook Business Manager allows you to manage your ads from a central location. You can create, edit, and monitor ad campaigns, sets, and personal ads. You can also set budgets, target audiences, and monitor performance metrics.

Page management

Facebook Business Manager provides various management tools if you have a page for your business. You can create and publish posts, monitor engagement metrics, and manage your followers. You can also manage your page’s settings, including roles and permissions.

Audience insights

Facebook Business Manager provides detailed audience insights, which can help you understand who your customers are and their interests. You can access demographic information, location data, and interests, which can inform your ad targeting and content strategy.

Custom audiences

Facebook Business Manager allows you to create custom audiences based on customer data, such as email lists or website visitors. You can then target these audiences with your ad campaigns, which can increase your conversion rates.

Collaboration

If a team is working on your social media presence, Facebook Business Manager makes collaborating easy.

You can assign different access levels to team members, so everyone can work together without risking your business’s security. You can also track changes made by team members, which can help you maintain control over your accounts.

Security

Facebook Business Manager provides robust security features to protect your accounts. You can set up two-factor authentication, control access to your accounts, and monitor account activity. This helps prevent unauthorized access and protects your business’s data.

Analytics

Facebook Business Manager provides detailed analytics on your page and ad performance. You can see metrics such as reach, engagement, and conversion rates, which can help you understand what’s working and what’s not. This information can be used to make data-driven decisions about your marketing strategy.

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Benefits of Facebook Business Manager

There are several reasons why you might consider selling your business on Facebook. These includes:

1. Facebook has a large and active user base

Facebook has a massive user base of over 2.11 billion active users. In other words, many of your prospective customers likely frequent the platform. As a result, you can advertise to a sizable and interested demographic.

2. You can launch targeted advertising

Facebook offers sophisticated targeting options for ads. This way, you can connect with customers interested in your company’s specialization or work. Similarly, this may help boost your chances of selling to a serious buyer.

3. Cost effective

Facebook ads are more cost-effective than other advertising types like print, TV, billboards, and PR. They allow you to reach a larger audience at a fraction of the cost, saving you money and expanding your reach. This is important, especially for small business owners with limited marketing budgets.

4. Ability to showcase your brand

Consider Facebook to be a runway, but only behind your keyboards. It allows you to showcase your business and its brand through your company page. You can use your page to show off what makes your business special, share customer reviews, and tell the story of your business.

5. Easy to use

Even people with little experience in marketing can use Facebook’s advertising platform with little trouble. The platform gives you access to tools and tutorials to help you make and manage ads.

6. Centralized management

The best thing about Facebook Business Manager is that it lets you manage your business’s Facebook page, ad campaigns, and other assets from one place.

Instead of having to log in and out of different accounts, you can access everything from one place. This makes it easier to keep track of your social media presence and streamline your workflows.

7. Better targeting

You can make highly targeted ad campaigns with Facebook Business Manager based on demographics, location, interests, and behaviour.

This means you can reach the right people with your ads, increasing conversions and lowering your overall ad spend.

8. Access to analytics

Facebook Business Manager provides detailed analytics on your page and ad performance. You can see metrics such as reach, engagement, and conversion rates, which can help you understand what’s working and what’s not.

This information can be used to make data-driven decisions about your marketing strategy.

9. Collaboration

If a team is working on your social media presence, Facebook Business Manager makes collaborating easy. You can assign different access levels to team members, so everyone can work together without risking your business’s security.

10. Custom audiences

With Facebook Business Manager, you can create custom audiences based on the information you already have about your customers, like email lists or people who visit your website. This can help you target people interested in your products or services, leading to higher conversion rates.

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How do I know if I have a Facebook Business Manager Account?

If you’re unsure whether you own a Facebook Business Manager account or not, Here is a simple guide to clearing your doubts:

  1. First, Go to the Facebook Business Manager homepage.
  2. Next, you check If you’re already logged in to Facebook. You will be redirected to your Business Manager dashboard. If you don’t have a Business Manager account, you will be prompted to create one.
  3. Then, If you’re not already logged in to Facebook, you will see a login page. Enter your Facebook login information, and then click “Log In.”
  4. Next, you will be redirected to your Business Manager dashboard if you have access to a Business Manager account. You will be prompted to create one if you don’t have access to a Business Manager account.
  5. Finally, you can also ask your team or colleagues if they have access to a Business Manager account, as it is possible that they have already created one and added you as a team member.

How to get started with Facebook Business Manager

If the above finally answers the question, “What is Facebook Business Manager?” Then, it may interest you to know how to get started. Here is a step-by-step guide on how to get started with Facebook Business Manager:

Step 1: Create an account

  1. Go to the Facebook Business Manager website
  2. Click “Create Account”

Step 2: Enter business information

  1. Enter your business name and email address
  2. Click “Next”
  3. Follow the prompts to add your business information and create your Business Manager Account.

Step 3: Add your Facebook page

  1. If you already have a Facebook page for your business, select “Claim a Page” and follow the prompts to connect it to your Business Manager account.
  2. If you don’t have a Facebook page, select “Create a Page” to set one up.

Step 4: Add your ad accounts

  1. If you already have an ad account, select “Claim an Ad Account” and follow the prompts to connect it to your Business Manager account.
  2. If you don’t have an ad account, select “Create an Ad Account” to set one up.

Step 5: Start using business manager

  1. Once you’ve added your page and ad account, you can start using Business Manager to manage your Facebook presence.
  2. You can create and manage ad campaigns, access detailed analytics, and collaborate with team members from one central location.

How to boost your account security with Facebook Business Manager?

Boosting your account security is essential when using Facebook Business Manager. This helps protect your business’s sensitive data and assets and prevents unauthorized access or breaches.

 Here are some steps you can take to enhance your account security with Facebook Business Manager:

1. Enable two-factor authentication

Two-factor authentication (2FA) is a security measure that provides additional protection to your account. It works by requiring a second way to prove your identity, like a code sent to your phone in addition to your normal password. To enable 2FA, you need to follow some simple steps.

  1. Go to the “Security Center” in your Facebook Business Manager account.
  2. Select “Two-Factor Authentication” and follow the prompts to set it up.
  3. Follow the prompts

2. Use a strong password

Choose a strong and unique password for your Facebook Business Manager login and update it regularly. Avoid using common words and combining uppercase and lowercase letters, numbers, and symbols.

3. Review your active sessions

Review your active sessions in the “Security Centre” often to ensure no one else has entered your account without your permission.

4. Limit access

Only give access to those team members who need it and limit their access to specific assets, pages, and ad accounts.

5. Set up roles and permissions

Use roles and permissions to control access to your Facebook Business Manager account. Depending on their roles, such as admin, editor, analyst, or advertiser, give team members different access levels.

6. Monitor account activity

Keep an eye on your account and watch for strange behaviour or unauthorized access.

7. Keep your information up to date

Ensure that your contact information, including your email address and mobile number, is up-to-date to be notified of any changes or suspicious activity on your account.

By taking these steps, you can make your account more secure and stop people from getting in without your permission.

How do I add someone to Facebook Business Manager?

Here is a step-by-step guide on how to add someone to your Facebook Business Manager:

  1. Log in to your Facebook Business Manager account.
  2. Click on the “Business Settings” option in the top right corner of your screen.
  3. In the left sidebar, select “People.”
  4. Click on the blue “Add” button in the top right corner of your screen.
  5. Enter the email address of the person you want to add to your Business Manager account. You can also choose the level of access you want to give them, such as admin, editor, analyst, or advertiser.
  6. Click “Next.”
  7. Choose the assets that you want the person to have access to, such as specific Facebook pages, ad accounts, or apps.
  8. Click “Invite” to invite the person to access your Business Manager account.

The person you added will receive an email invitation to join your Business Manager account. They’ll need to accept the invitation and create their own Business Manager account if they don’t have one already.

Once the person has accepted the invitation and joined your Business Manager account, you can adjust their level of access and permissions as needed. You can also remove their access if necessary.

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How do I log out of Facebook Business Manager?

You can easily log out of your Facebook Business Manager Account in these three steps:

  1. Open Facebook Business Manager in your web browser or App
  2. Click on the gear icon at the top right corner of your screen.
  3. From the drop-down menu options, Select “Log Out.”

Extras:

Here are some additional tips to know when using Facebook Business Manager:

  • Ensure you have the appropriate permissions and access levels set up for team members working in Business Manager.
  • Use custom audiences to target people already interested in your products or services based on your existing customer data, such as email lists or website visitors.
  • You can use Business Manager’s analytics to track the performance of your page and ads. This data will help you make informed decisions about your marketing strategy.
  • Take advantage of Facebook’s training and support resources to learn more about how to use Business Manager effectively.

What is Facebook Business Manager conclusion

With Facebook Business Manager, you have a single place to manage everything about your business’s Facebook presence, from making ads to tracking how well they do. This helps you save time and streamline your social media strategy to focus on what you do best: deliver top-notch service.

In general, the features and tools of Facebook Business Manager can help you reach more customers and grow your business.

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FAQs about what is Facebook Business Manager

What is the difference between Facebook page and business manager?

Facebook Pages are mostly used to make a public presence on Facebook and interact with your audience by sharing updates, content, and information about your brand. On the other hand, Facebook Business Manager is a more advanced tool that businesses can use to manage their marketing and advertising on Facebook across multiple Pages and ad accounts.

Is Facebook business manager free?

Yes! Facebook Business Manager is free to sign up for and use. However, some costs are associated with running ads and creating sponsored content. This cost cut is across all its family applications, such as Instagram and Messenger.

Why choose Facebook business manager?

There are several reasons why choosing Facebook Business Manager can help with your business' growth. It gives you a central place to manage and organize all your pages and ad accounts, and it also has better security features to protect the Facebook assets of your business. So, why not?

How much does Facebook business manager cost?

Although, regarding Facebook Business Manager, there is no sign-up or usage cost. However, there are cost implications for running ads on Facebook itself and its family of applications (IG and Messenger). These costs depend on your target audience, where you put your ads, how you bid, and more.

Can I have a Facebook business manager account without having a personal account?

To use Facebook Business Manager, you need a personal profile. It's a must-have before you can open a Business Manager account. Fortunately, creating a personal Facebook account is free and easy. You can sign up for Business Manager after opening a personal profile.

Who should create a Facebook business manager account?

Creating a Facebook Business Manager account is crucial if you intend to use Facebook as a promotional tool for your company. This applies to small business owners, entrepreneurs, marketers, and advertisers.

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March 12, 2023
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