Better Business Bureau (BBB) Definition: The Better Business Bureau is an organization that aims to promote reputable companies in the marketplace by giving organizations a rating based on customer feedback, reviews, and complaints.
The BBB, or Better Business Bureau, is one of the top resources many customers and potential clients use for unbiased information on various organizations to ensure a company is reputable before engaging in business or buying products or services. Each company reviewed by the Better Business Bureau is ranked based on its trustworthiness in the marketplace, performance, and feedback from numerous customers based on their experience.
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