Manufacturer’s Suggested Retail Price (MSRP)

What is manufacturer’s suggested retail price (MSRP)?

Manufacturer’s Suggested Retail Price (MSRP) Definition: The MSRP, or the Manufacturer’s Suggested Retail Price, is the price that a manufacturer recommends for a product when it is sold in a retail shop.

MSRP is commonly used with automobiles and is referred to as the “sticker” or “list” price, and it is often applied to high-priced items, including cars, appliances, and electronics. The purpose of MSRP is to maintain consistent pricing from one retail store to the next, though it’s not a requirement. It is possible for retailers to sell goods at a lower price, especially during a clearance sale or when demand is slow, and there is a surplus.

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