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You know the platform game from Squid Game? The one where glass panels either break and you die, or don’t and you live? Well, we use SEMRush as one would use a pair of “cheat glasses” that highlighted the weak panels. Instead of worrying about whether the next step will send our clients rankings to their deaths, or leapfrog us over our competitors, our “cheat glasses” show us exactly what’s missing, exactly what steps to take and exactly how to navigate to position 1.