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As always, I have been analyzing SEO tools and have found the best SEO automation tools. This year the current list of the best SEO tools is headed by Semrush, a tool that was released a few years ago and quickly became the leader of the industry. Here are several reasons which make it the best SEO tool: It’s one of the most comprehensive SEO tools on the market. It focuses mainly on the factors which Google and other major search engines use as indicators of high-quality content, so your content will be properly optimized. The tool has a wide range of analytical instruments. It includes a unique Content Explorer feature, which gives you the ability to find out what content on the web is ranking on top for the keyword you entered.