Copy.ai Review (February, 2024) – Pros, Cons, Features, & Pricing

If you’re looking for a reliable and efficient AI copywriting tool, this Copy.ai review could provide the answer.

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Last Updated: Feb 23, 2024

Copy.ai

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This powerful tool creates content for your website, social media, digital ads, eCommerce, and more. And is a game-changer in the world of content creation.

So, what does Copy.ai do, and how can it benefit you? This AI writing tool saves business owners and marketers time and money, allowing them to quickly create various types of content.

There are a host of tools and templates for each content category, including blogs, sales, digital ads, and social media copy. Getting started on the platform is easy, and Copy.ai’s pricing is very competitive.

This Copy.ai review will examine what makes Copy.ai a good option for businesses and marketers. We’ll also break down the pros and cons of the tool, highlight its features, and provide an overview of its product and service quality. Let’s dive in.

What makes Copy.ai a good option?

We’ll kick off our Copy.ai review with our overall impression of the AI content writing tool.

Copy.ai allows users to generate high-quality copy in a matter of seconds. It harnesses the power of advanced AI algorithms to help users create content that’s engaging, persuasive, and targeted to their audience.

The tool uses natural language processing, machine learning, and other technologies. These help it analyze and understand the nuances of human language. As such, it can generate high-quality copy that sounds like it was written by a human.

This writing aid is an excellent option for several reasons. For starters, the tool is incredibly easy to use. The platform is user-friendly and intuitive and requires no technical expertise or prior experience with AI.

Whether you’re a beginner or an experienced marketer, you can quickly get up and running with Copy.ai. That means you can start generating high-quality content that resonates with your audience sooner.

Copy.ai is also a cost-effective solution for businesses of all sizes. It’s unlike hiring a team of writers or outsourcing content creation to a third-party agency. This software allows you to create content quickly and affordably.

In addition, Copy.ai is a reliable and efficient tool that consistently produces high-quality copy. The tool has been tested and refined over time. Its algorithms are continually updated to ensure that the content it generates is accurate, engaging, and effective.

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Pros and cons of Copy.ai

No Copy.ai review would be completed without a breakdown of its pros and cons. Let’s take a closer look at what makes this AI writing tool great and whether there are any drawbacks you should be aware of.

The pros of Copy.ai

This portion of our Copy.ai review will discuss the advantages of using Copy.ai for your content creation needs. These or some of the core benefits you’ll enjoy when you create a Copy.ai account:

Super fast outputs

Copy.ai can generate high-quality copy in a matter of seconds. This allows you to create content much faster than writing it manually. That means you’ll save much more time with Copy.ai, which you can spend on your other marketing efforts.

High level of accuracy

The software’s AI algorithms are designed to analyze and understand the nuances of human language. So, when Copy.ai creates content, it sounds like a human wrote it. This means the content it generates is accurate, engaging, and effective.

Cost-effective solution

Copy.ai is a cost-effective solution for businesses of all sizes. For as little as $36 per month for up to 5 users and an unlimited amount of content, it’s a steal.

This makes Copy.ai one of the most affordable AI writing tools on the market. And it’s much more cost-effective than hiring a content marketer or writer.

Customization opportunities

This AI writing tool allows you to customize your content to your specific needs. In other words, you can adjust the tone and style of the writing to align with your brand’s voice.

Thus, ensuring it resonates with your audience and meets your marketing goals.

Range of content types

Copy.ai can generate a wide range of content types, including blog posts, ad copy, social media posts, and more. You could say that Copy.ai is an all-in-one tool for all your content creation needs.

This makes the tool an ideal choice for anyone in marketing or sales.

User-friendly interface

One of the most significant advantages of Copy.ai is its user-friendly interface. You can quickly get the hang of it even without prior experience with AI copywriting tools.

The interface is easy to navigate, and the tool’s instructions are clear and concise.

Quality content creation

Copy.ai generates high-quality content within seconds, which saves you time and increases your productivity.

The tool’s machine learning algorithms are continually improving, so the generated content quality is constantly improving.

The cons of Copy.ai

It’s time for this Copy.ai review to reflect on the pitfalls of the software. While there are many advantages to using Copy.ai, there are also a few potential drawbacks to consider. These include:

Long-form content issues

Although Copy.ai can generate a wide range of content types, it may not be suitable for more complex writing tasks. For instance, we found that the content was repetitive when creating a long-form piece.

The tool simply could not source enough information to delve deeper into the sections of the piece. Therefore, we feel that Copy.ai  is more suited to short-form content.

Language limitations

Currently, Copy.ai supports 27 different languages. And while that might sound like a lot, other prominent AI writing tools offer more. This could affect Copy.ai’s appeal to businesses in other countries.

No integration options

The software offers zero integration capabilities with third-party apps. Most of the popular AI writing tools available today integrate with multiple platforms to simplify processes for users.

These include Shopify for eCommerce businesses and MailChimp for email marketing. Some other AI writers also integrate with SEO tools such as Surfer SEO and SEMrush.

Problems with lagging

While Copy.ai generally returns outputs quickly, the platform sometimes experiences technical issues. These issues cause the software to lag and delay results. In some cases, no output occurs, and an error message appears instead.

Absence of live chat

Unfortunately, Copy.ai doesn’t offer its users live chat support. So, if you have a query or need help with an issue, you’ll have to email customer support.

And the response via email could take some time to come through, often a day or two.

Doesn’t provide sources

Although Copy.ai can add facts and statistics found online, the tool won’t provide any sources. Therefore, to link to these sources, you’re forced to unearth them yourself.

Granted, this isn’t too difficult in many instances. But sometimes, it can be like finding a needle in a haystack.

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Copy.ai product features

Copy.ai is packed with multiple writing tools, making it a powerful platform for creating different types of content. And in this section of our Copy.ai review, we will provide a breakdown of these tools.

Whether you’re struggling to write the perfect copy for your blog, digital ads, social media, or website content, Copy.ai can help. These are the core writing tools you’ll enjoy when using the Copy.ai platform:

Blog content

Generating high-quality content for blog posts is a sinch with Copy.ai. Its blogging tools help businesses increase traffic to their website and improve their SEO rankings.

Blog content tools

The primary blog-writing tools offered include:

  • Blog Conclusion: Let Copy.ai create the perfect conclusion for your blog article.
  • Blog Ideas: Not sure what to write about? Copy.ai will help you come up with some topic ideas.
  • Blog Intro: Generate the perfect blog post hook with this tool that writes the blog introduction for you.
  • Blog Outline: If you’re unsure what sections to include or how to structure your article, this tool is for you.
  • Blog Title: Generate blog title ideas for general articles and listicles.
  • Bullet Point to Blog Section: Copy.ai will convert a bullet point list into blog post sections. This tool creates a complete section for each bullet point listed.
  • Freestyle: Test Copy.ai’s adaptability by giving the AI prompts to generate any type of content you require.
  • Keyword Generator: This tool will unearth keywords related to your topic or focus keyword. You can include these in your content or target them in separate blog posts.

Blog content templates

We felt it right to include a list of templates in addition to the above tools for each content type in our Copy.ai review. And there are a few blog content templates you could use to get you started. Such as:

  • Blog Post Wizard
  • Write Blog Intro
  • Write Blog Outline
  • Write Blog Section

The Blog Post Wizard tool helps writers and marketers construct a blog post from idea to completion of the first draft. It takes you step-by-step through the process of creating a blog post.

So, it’s ideal for those who are unsure of where to begin or are perhaps struggling with a case of writer’s block.

Any business can use Copy.ai to generate a blog post about the benefits of its products or services. The AI tool can suggest headlines and subheadings and create the blog post’s content. You can also use the tool to generate post variations if you’re not entirely happy with the initial output.

Social media content

Copy.ai can generate social media captions for platforms like Instagram, Facebook, Twitter, LinkedIn, TikTok, etc. These captions help businesses save time and effort in creating attention-grabbing social media posts.

The platform offers loads of valuable tools for businesses and social media marketers. Each is geared towards creating a specific type of content for social media.

Social media content tools

The tools offered by Copy.ai for social media marketing include:

  • Bullet Points: Let Copy.ai create a post outline for any social media channel in bullet point form.
  • Carousel Post: Creating content for your Facebook or Instagram carousel post is now easier with Copy.ai.
  • Hashtag Generator: With this tool, you’ll never have to worry about finding the best hashtags to attract your audience.
  • Hook Generator: If you need an attention-grabbing hook for your next TikTok video, Instagram Reel, or YouTube video, Copy.ai has you covered.
  • Instagram Captions: Let Copy.ai write an awesome caption for your Instagram post.
  • Instagram Product Showcase: Place your product in the spotlight with engaging and persuasive caption copy.
  • Launch Your Product: This tool is ideal for creating hype around an upcoming product launch or event.
  • TikTok Brainstorm Topics: Let Copy.ai dream up some great TikTok topic ideas for your next video.

There’s even a tool to help you think of “crazy” YouTube video concepts. And others that will create a video title, description intro, and call to action.

Social media content templates

The social media content templates offered by Copy.ai include the following:

  • Discount Or Special Promotion
  • Social Media Bio
  • Share Tips and Knowledge
  • Seasonal / Holiday
  • Showcase A Customer or Testimonial
  • Event Recap
  • Highlight Product or Service Benefit
  • Build Anticipation / Launch New Product
  • Share A Secret
  • Contest Or Giveaway Promotion
  • Event Promotion

Marketing teams could use Copy.ai to generate captions for an upcoming product launch post on Instagram.

In this case, the AI tool can provide various captions to choose from. And you can ask it to suggest hashtags and calls to action for your post.

Create multiple posts in minutes using Copy.ai, so you don’t need to labour over your daily post’s content every day. This makes it easier to plan your content calendar and spend time on other aspects of the campaign. 

Sales copy

Do you need a persuasive sales email that gets customers to take action? Or perhaps you require engaging sales copy for a landing page to draw potential customers into your sales funnel?

Copy.ai can generate sales copy for various purposes like newsletters, promotional emails, landing pages, adverts, and more. This feature can help businesses save time and effort in creating compelling sales copy.

Sales copy tools

As with the other content types mentioned in this Copy.ai review, the platform offers a range of tools you can employ. Some of the sales copy tools available through Copy.ai are as follows:

  • Attention-Interest-Desire-Action: Copy.ai will generate a captivating advert, social media sales post, sales email, etc., with this tool.
  • Before-After-Bridge: Let Copy.ai structure conversation-style sales copy that appeals to your customer’s needs.
  • Feature to Benefits: Provide Copy.ai with a list of your product or service features. This tool will use that list to formulate a list of customer benefits.
  • Feature-Advantage-Benefit: This tool is similar to the above “Feature to Benefits” tool. But it will include a unique selling point to the content to enhance each benefit.
  • Marketing Angles: Not sure how to target potential customers with your next marketing campaign? Copy.ai can help you brainstorm marketing angles with this incredible tool.
  • Pain-Agitate-Solution: Use Copy.ai’s Pain-Agitate-Solution to generate sales copy that elicits an emotional connection to a pain point.
  • Problem-Promise-Proof-Proposal: Prove to potential customers how you can resolve their problem and what they need to do to make it happen.
  • QUEST Copywriting: Allow Copy.ai to generate an outline for your next sales email, post, page, or post.

Sales copy templates

Copy.ai’s sales copy templates are categorized by the type of content you’d like to create. For instance, if you’d like to create a sales email, you’ll find the template in the Email Templates section of your Copy.ai dashboard.

Website copy

Perhaps your website needs an update to optimize it for the Google search engine. If so, creating website copy with Copy.ai is quick and easy.

Copy.ai can help you determine the best keywords to target and how to structure your website content. Then you can use the tool to create impactful content for everything from your home and services to your about and contact pages.

Website copy tools

  • Call To Action: Generate a call to action that encourages website visitors to take action.
  • Landing Page Hero Text: Create a bold hero message or statement for your home, landing, or sales pages.
  • Meta Descriptions: Make sure your web pages are effectively optimized with this meta description generator.
  • Microcopy: Expand on your brand story and give website visitors more context with this micro text tool.
  • Question Generator: Need a helpful FAQ section? This tool can determine vital questions people your customers may have.
  • Social Proof Text: instill a sense of trust in your product or service with this social proof output tool.
  • Subheader: Ensure your subheadings relate to your hero text and contribute to the flow of your website content.
  • Testimonial Rewriter: Elevate existing customer testimonials to make them more engaging.

Website copy templates

Only two Website Copy templates are currently available on the Copy.ai platform. They are:

  • Sales Landing Page
  • About Us Copy

Digital ad copy

Copy.ai can create ad copy to help businesses attract more customers and increase sales. Ad copy can be generated for platforms like Google Ads, Facebook Ads, etc.

Businesses can use Copy.ai to generate ad copy for a Google Ad campaign promoting their products or services. Or they could create captivating social media ad copy to encourage engagement and conversions.

Businesses and marketers could even use the tool to generate different ads for the same product for split testing.

Digital ad copy tools

  • Ad Copy Variants: Deploy effective A/B ad testing by creating variations of your ad copy.
  • Facebook Headlines: Generate captivating headlines for your Facebook ads with this tool.
  • Facebook Link Descriptions: Let Copy.ai create compelling descriptions for your call-to-action links.
  • Facebook Listicle: Make your ad copy more impactful with an engaging list post.
  • General Ad Copy: This Copy.ai tool will draft an outline for any type of ad.
  • Google Descriptions: Need an attractive description for your Google ad? This is the tool you need.
  • Google Headlines: Set yourself apart from your competitors with attention-grabbing Google ad headlines.
  • LinkedIn Ad Copy: This Copy.ai tool will help you create engaging ad copy for your LinkedIn advert.

Digital ad copy templates

There don’t seem to be any templates specifically aimed at creating digital ads. However, you could use any of the sales copy templates if you’re unsure where to start.

eCommerce copy

eCommerce business owners and marketers reading this Copy.ai review will be happy to know that Copy.ai has their needs covered.

This powerful tool can generate compelling product descriptions that help businesses increase their sales. These descriptions provide potential customers with a clear understanding of their products.

Any eCommerce business can benefit from using Copy.ai to generate product descriptions for their online store. The AI tool easily generates descriptions for a range of products, including features, benefits, and specifications.

eCommerce copy tools and templates

Copy.ai offers one tool geared explicitly toward eCommerce clients. This tool is aptly named the “Product Description” tool. And it’s capable of creating powerful descriptions for a vast number of products in various industries.

eCommerce businesses can also make use of the Instagram Product Showcase tool for social media promotion. And Copy.ai’s “Highlight Product or Service Benefit” and “Build Anticipation / Launch New Product” templates would also come in handy.

Other types of content writing tools

The content categories highlighted in the above section of this Copy.ai review are just some of the many it can generate. Copy.ai also offers a host of tools for the following:

  • Writing copy for different types of emails or letters.
  • Developing vision statements, brand messages, brand voices, mottos, and value propositions for start-ups.
  • Creating essays and fictional stories.
  • Correcting grammar, such as converting passive to active voice, generating better adjectives and verbs, and more.
  • Brainstorming brand names, product ideas, business growth ideas, viral campaign concepts, and more.
  • Personal writing, such as resumes, cover letters, birthday cards, etc.
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Copy.ai pricing plans

We’ll discuss the various pricing plans offered in this portion of our Copy.ai review. Essentially, there are three different plans to choose from, and they are as follows:

  • Free Plan: This plan will cost you nothing and includes 2000 words of generated content per month. With it, you can access the platform’s 90+ copywriting tools and create unlimited projects.
  • Pro Plan: The Pro Plan only costs $49 per month or $432 per annum. Opting for payment annually reduces the monthly cost to $36. It includes unlimited words per month, access for up to 5 users, and priority email support. Pro Plan members can also create content in over 25 languages and get priority access to new features.
  • Enterprise: While the pricing and tools for the Enterprise package are tailored to the business’s needs, some perks are listed. For instance, this plan offers access to API, a chat interface, a pre-built workflows library, and a private company Infobase.

Copy.ai product and service quality

Copy.ai offers a legitimate and trustworthy platform of various AI writing tools. And the proof is in the myriad of reviews and testimonials this software has received from users.

For instance, Copy.ai scores a respectable 4.1 stars out of 5 on Trustpilot. However, users on G2 give this AI writing tool an impressive 4.8 out of 5 stars. And Copy.ai’s Facebook page boasts an incredible 5 out of 5 stars.

But how good is the software and the content it generates? It’s crucial to find out whether Copy.ai is reliable and if it produces high-quality outputs before subscribing.

Reading through the 1- and 2-star reviews written about Copy.ai gives us some insight into these aspects.

These are the four common issues expressed by users who gave Copy.ai a bad review:

  1. The platform tends to be slow at intervals.
  2. Time-out errors occur on occasion rendering no output.
  3. The content generated includes some information that is incorrect or off-topic.
  4. There is no live chat support to provide quick solutions to issues experienced.

Other than these few negative reviews, the vast majority of users seem very happy with the software. Copy.ai even lists Microsoft, eBay, Ogilvy, and Nestle among its customers.

The software has also been featured in prominent publications such as Forbes, Inc., The Economist, and more. And it received multiple G2 awards in 2022 and 2023.

That aside, the Copy.ai interface is easy to navigate and understand, resulting in a pleasant user experience. All the tools you need are logically categorized and organized for quick access with clear instructions.

How to get started with Copy.ai

So, how do you get started with Copy.ai? This section of your Copy.ai review will give you all the information you need to kick off your Copy.ai journey.

Here are the step-by-step instructions on how to get started with Copy.ai:

  1. The first step is to head over to the Copy.ai website.
  2. Once you are on the Copy.ai homepage, click on the “Get Started – It’s Free” button at the top right-hand corner of the page. You can sign up for an account using your Google or Facebook account. Or you can opt to register with your email address.
  3. No password is required when you first sign up, as you’ll begin with the Free Plan with the option to upgrade. Copy.ai will simply send a verification code to your email address to log you in.
  4. Next, you’ll be asked to choose a plan. Copy.ai offers three plans: Free, Pro, and Enterprise.
  5. If you’re signing up for the Pro or Enterprise plans, Copy.ai will still send you an email to verify that you’re the owner of the email address.
  6. You’ll be asked to enter your payment information when selecting the Pro or Enterprise plans.
  7. You’ll have access to your
  8. Copy.ai dashboard when payment is completed, and your account is active.
  9. From here, you can start using the tool to create content using Copy.ai. Simply select the type of content you’d like to generate and input the information Copy.ai needs. The AI will generate several options based on your input. Then you can select the option that best fits your needs or customize the generated content as needed.

Alternatives to Copy.ai

Perhaps after reading this Copy.ai review, you’re unsure of whether Copy.ai will meet your needs. And if you’re looking for an alternative, we have a suggestion for you.

Copy.ai vs Jasper.ai

Like Copy.ai, Jasper.ai is an AI-powered copywriting tool that aims to help users generate high-quality written content. While both platforms have some similarities in terms of their core features.

But there are also some differences in terms of the tools and features they offer.

For starters, where Copy.ai offers a free plan with some limitations, Jasper.ai does not. Jasper.ai used to offer a Starter Plan at $29 per month, but they’ve recently done away with it.

To use the tool, you’ll need to sign up for their Boss Plan, the price for which is determined by your chosen monthly word count.

The minimum word count you can opt for is 50,000 words per month, which will cost you $59 monthly. This option gives you access for up to 5 users, over 50 AI templates, and more than 30 languages. That’s more languages than Copy.ai but nearly half the number of templates.

That said, this plan also offers team collaboration via Jasper Chat. And it comes with live chat support from Jasper.ai’s customer service team.

Users can invite their team members to the platform, assign tasks, and review and approve content together. With Copy.ai, team collaboration is only offered on the Enterprise Plan, and live chat support isn’t offered at all.

Jasper.ai’s Business plan is customizable and offers one of their newest tools, Tailored AI Brand Voice. This custom brand voice feature can be implemented across all their copy projects. Using this feature helps ensure consistency in tone and style for brands across all written content.

It’s worth noting that Copy.ai also has some features that Jasper.ai does not. Ultimately, the choice between the two tools will depend on each user or business’s specific needs and goals.

Copy.ai review conclusion

Copy.ai is an impressive AI copywriting tool. It can help you save time, increase productivity, and quickly and efficiently generate high-quality content.

And its user-friendly interface, customizable outputs, and various content types make it an all-in-one tool for your content needs.

By following the steps detailed in this Copy.ai review, you can create an account and streamline your content creation process.

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FAQs about our Copy.ai review

Is Copy.ai suitable for beginners?

Yes, Copy.ai is ideal for any writer, whether or not you've used AI before. The tool is incredibly user-friendly and requires no coding or technical expertise. And as you use Copy.ai, you'll begin to understand how it interprets your prompts. This will help you improve your content as you go.

Can I customize the content generated by Copy.ai?

Any content created by Copy.ai can be customized to meet your specific needs. You can edit the content as much or as little as you like. And you can use Copy.ai’s tools to further refine your content.

Is there a free trial available?

Copy.ai offers a Free Plan and a 7-day free trial of its Pro Plan. This way, you can try out the additional features before you commit to a monthly or yearly payment plan.

What kind of customer support does Copy.ai offer?

Currently, Copy.ai only offers customer support via email. However, the platform provides multiple resources, including weekly tutorials and a Copy.ai community forum. The Copy.ai blog also offers numerous guides on how to use the various tools.

How secure is Copy.ai?

Copy.ai takes security very seriously and uses industry-standard encryption and security protocols to protect your data.

Does Copy.ai offer any integrations with other tools?

No. Unfortunately, Copy.ai does not offer integrations with popular tools, unlike many other AI writing tools.

Can I use Copy.ai to translate my content into different languages?

Yes. Copy.ai currently offers translation into more than 25 languages, although the accuracy of the translations may vary.

Can I use Copy.ai to generate content for any industry or niche?

Copy.ai can be used to generate content for a wide variety of industries and niches. The AI software has access to a comprehensive database of information pulled from millions of sources on the internet. Therefore, the software should be able to cover any topic.

How accurate is the content generated by Copy.ai?

The accuracy of the content generated by Copy.ai depends on several factors. This includes the information you provide and the complexity of your request. It also depends on what information Copy.ai has access to. That said, some users have noted that Copy.ai generates random or unrelated content from time to time. But as a rule of thumb, you should always double-check every output an AI tool generates to be sure.

Can I collaborate with others using Copy.ai?

Yes. Copy.ai lets you invite and collaborate with team members from your account dashboard.

March 19, 2023
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