NitroPack Review (July 2024) – Pros, Cons, Features, & Pricing

NitroPack is a cloud-based plugin that can be used on any content management system (CMS). By combining several different strategies it’s not a secret that this is an all-in-one tool that can perform speed optimization with the help of caching, a content delivery network, image, and code optimization, which can result in a faster page load time, and not only that but higher search engine rankings, reduced bounce rates, and more. Check out this NitroPack review to learn more.

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Last Updated: Jul 15, 2024


  • Automatically speed up your website
  • All speed optimizations in one platform
  • No coding required

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Why Should You Use NitroPack

If you want to improve the user experience of your website, boost your ability to rank higher in search engines, and earn more cash from your website, then you really need to employ plugins that optimize website performance. NitroPack is a perfect demonstration of this kind of plugin.

When it comes to assessing how websites should be placed in search results, Google places a significant emphasis on the overall quality of the experience that the website provides for its users.

Google assesses the user experience of a website in a number of different ways; one of these techniques is called Core Web Vitals. You can find Core Web Vitals in your Google Analytics account.

The biggest contentful paint (LCP), the first input delay (FID), and the cumulative layout shift are the three components that makeup Core Web Vitals.

These metrics assess how quickly a website loads and how the user interacts with it (CLS). When it comes to NitroPack, the LCP and FID are the two most significant parameters to take into consideration.

Largest Contentful Paint (LCP)

The length of time it takes for a user to be able to see and interact with the vast majority of the information contained on a page is referred to as the LCP.

This length of time is measured from the moment a user clicks on a link until they are able to see and interact with the vast majority of the information contained on a page.

The Initial Holdup on the Input (FID)

The FID is a measurement of the length of time it takes a user to engage with your website, such as clicking on a link, entering information into a form field, or doing other activities that are functionally equivalent.

FID is very important for websites that include interaction, such as login pages, sign-up pages, and other interaction-based pages, although the importance of FID for blog sites is somewhat less significant.

NitroPack reduces both LCP and FID by facilitating the loading of pages in a more expedient and straightforward manner.

This is made possible by the use of caching, content delivery networks, and image and code compression (CDNs). Both the overall experience that visitors enjoy when they visit your website and your rating in the various search engines will increase as a result of this change.

The Components That Make Up the NitroPack

The following five features are independent of one another, but they have a similar goal: to minimize the stress that is imposed on browsers and servers via the use of two processes

  • Compressing the data to be transmitted allows for a reduction in the total amount of data that has to be sent.
  • Reducing the total amount of physical distance that the data needs to travel in order to reach its destination

When data is compressed, the process of conveying that data is both less complicated and more expedient than when it is not compressed.

When the data being requested and received is situated closer to the browser, it takes less time for requests and data to be delivered and received.

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Advanced Caching

When a user visits your website for the first time, the assets on your website, such as photographs and HTML, are cached locally on the user’s system using caching. This occurs after the user has viewed your website.

Due to the fact that the individual’s browser already has those assets, it will not be required for it to make another request to the server for them the next time that individual visits your website.

As a consequence of this, less strain is placed on the server, which in turn causes the rendering process to move more quickly.

Code Optimization

Code optimization is the process of decreasing the overall amount of code on a website (including HTML and CSS), with the purpose of making it simpler for a visitor’s web browser to download the code. This is accomplished by the reduction of the entire amount of code on a website.

The source code is first minified, then compressed, and only then is the goal accomplished. The plugin (in this example, NitroPack) performs a process called code minification, in which it eliminates from the source code any characters that aren’t required for the browser to correctly comprehend the content of the website.

This includes any blank spaces, bookmarks, comments, and characters that trigger line breaks in the document. The plugin encrypts the web code in order to reduce the overall size of the code, in a way that is similar to the operation of zip files, which ultimately results in the code being compressed.

This expedites the process of sending the code to the browser that the visitor is using on their computer. When that, the code is displayed by the browser after it has been decompressed, and the website is produced in the appropriate way.

Image Optimization

Picture optimization is the process of decreasing the amount of space that an image occupies on a website while keeping the image’s quality at a level that is as close to its original state as is practically possible.

Due to the fact that the files are of a lesser magnitude, they are able to be sent from the server to a visitor in a more expedient method.

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JavaScript Optimization

JavaScript optimization is not something that warrants a great deal of excitement on your part. When it comes to deployment, NitroPack will handle JS on its own automatically, just like it does with HTML and CSS. In other words, you won’t have to worry about it.

You have the ability to delay the loading of scripts as well as prohibit certain files, such as JavaScript, CSS, and images, from being loaded.

Google Pagespeed Insights may indicate it as something that needs to be handled on occasion, despite the fact that it is not a very common issue that needs to be fixed.

If your website is experiencing problems loading JS, delaying the execution of some of the scripts on the page can be useful.

Integrated Network for the Distribution of Content from the WWW Consortium

When someone goes to your website, the web browser on that visitor’s computer makes a request to a server requesting permission to access the information that is stored on your website.

When a server is situated in a more remote location, it takes longer for it to receive the request and then deliver the data that is being requested since the server must go farther.

Your website’s content is stored on a content delivery network, which is a network of servers dispersed throughout the globe and located in a variety of different physical locations.

This gives users, regardless of where they are physically situated, the ability to access the server that is physically located in the closest proximity to them.

Because of this, the amount of physical distance that exists between a visitor and a server is reduced, which in turn leads to an increase in the pace at which data may be delivered.

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Is Blackhat Necessary to Use NitroPack

On the internet, there is a substantial discussion taking place about the question of whether or not the NitroPack plugin is a blackhat one.

In a word, the answer that we provide is unfavorable. It would seem that the root of this problem is the fact that NitroPack optimizes webpages in a method that is separate from that of other, more standard programs.

This is the likely cause of the problem. And many of the complaints and analyses that accuse NitroPack of being blackhat are from years ago.

NitroPack has made a significant improvement to its tool in the years after those complaints and analyses were published. The most critical thing to ask is whether or not NitroPack really speeds up your website.

A short search on Google will show that test after test reveals that the appropriate response is yes; this is the conclusion that should be drawn from the findings.

Costs Associated With NitroPack

In addition to its three premium levels, NitroPack offers a free plan for its users. When compared to utilizing other website optimization plugins like WP Rocket, using NitroPack has a few drawbacks, one of which is that each package only supports a single website.

When compared to other plugins for optimizing websites, such as WP Rocket, this stands out as a significant difference (which supports 3 sites). Additionally, there is a limit on the total amount of bandwidth and pageviews that may be used with each plan.

This is because they base the pricing not only on the amount of traffic that your website receives but also on the total size of the files (i.e. how much data are you sending in each pageview). The costs are around 16 percent less expensive when bought on a yearly basis.

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The Positives And Negatives Of Using NitroPack

Take a look at this list of the benefits and drawbacks of NitroPack if you’d like an overview of the product in a nutshell.

However, it is essential to keep in mind that the positives and negatives of NItroPack are susceptible to a great lot of ambiguity due to the nature of the product. If you really want to know all there is to know about the NitroPack, make sure to read our review of it in its full.

Pros of using NitroPack

  • Good CDN
  • HTML, CSS, and JS optimization done in an automated manner
  • An all-encompassing set of tools for the enhancement and optimization of photographs
  • A great number of changes that had no real impact were performed in order to make it easier for CWV to move across the site. However, considering that NitroPack will take care of everything for you automatically, it is quite unlikely that you will need them in any capacity.

Cons of using NitroPack

  • Taking into account the prices they charge, the quality of their customer service is shockingly low.
  • You should keep a record of when the power goes off.
  • Relatively expensive in terms of cost
  • The risk of incompatibility with websites that depend extensively on JavaScript as their primary content management system.
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Circumstances In Which NitroPack May Not Be The Optimal Choice

If you are operating under strict financial constraints and utilize WordPress, you may come across alternative options that, for a lot less money, may make a big improvement in the speed at which your website loads. You may get these apps from the internet.

According to the in-depth WP Rocket review, the amount of time it took for random people’s test sites to load was significantly reduced after using WP Rocket.

As a result, WP Rocket is unquestionably the best solution for this particular problem. It would not be fair to compare those findings to the ones achieved by NitroPack due to the one-of-a-kind conditions that surround the hosting of the test site.

On the other hand, the most important thing to keep in mind is that WP Rocket, which costs $49 a year, has the potential to significantly boost the load times of your website.

You will be able to save a considerable lot of money by doing this since the vast majority of websites deem this to be “good enough.”

On the other hand, neither image optimization nor a content delivery network (also known as a CDN) is included in this bundle. NitroPack does provide a free option, but it requires that you display a badge at the bottom of your website.

This option permits up to 5,000 visitors each month. The fact that this technique will still include a CDN in addition to the many speed improvements is a bright spot in an otherwise cloudy picture.


Who does NitroPack work best for

If you’re searching for top-notch performance at a price that won’t break the bank, NitroPack is an excellent option.

And here is a simple example of why NitroPack should be on your bucket list: NitroPack cut the amount of time it took for pages to load on the test website by well over 50 percent for both the Chicago and Mumbai tests.

This occurred despite the fact that the test website is already pretty speedy since it is hosted on a droplet provided by DigitalOcean.

Second, in addition to reducing the top-line statistic for the amount of time it takes for a page to load, NitroPack made significant changes to the performance measures that are more focused on the “user experience” in Google’s Core Web Vitals. This was done in order to reflect the importance that the company places on this metric.

In the Chicago test, for example, the length of time required for the Largest Contentful Paint (LCP) decreased from 2.319 seconds to 0.958 seconds as a result of this improvement.

Another method that NitroPack more than pays for itself is that Google has plans to start using Core Web Vitals as a ranking parameter in the year 2022.

It is of the utmost importance to bear in mind that there is a lot of data relating load times to important metrics such as conversion rate and bounce rate.

Therefore, if you have a “serious” website, such as a membership site or an online store, NitroPack might very well pay for itself by supporting you in the sale of more things and making your present customers more content with the service that you provide them.

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NitroPack Review Conclusion

In summary, Many people feel that using NitroPack to speed up their website is related with a few advantages as well as some negatives, but these are two quite different things.

The fact that NitroPack is both easy to use and comprehensive in its solution provision is one of the most significant benefits supplied by this product.

It is a single tool that can apply pretty much any performance optimization method, even unique ones such as the way in which it delays JavaScript and takes it off the main CPU thread. This is because it was designed to be very flexible.

If you want to begin from scratch and finish up with a website that is entirely optimized, I do not think you will find a simpler technique to reach your goal of doing so elsewhere.

This is a fairly appealing value proposition for a lot of different people, especially for those who aren’t very technically inclined.

At least compared to other plugins that have been developed specifically for use with WordPress, the price of NitroPack is rather costly. This is the most important disadvantage of using NitroPack.

You can find site performance plugins that are less costly (like WP Rocket) to boost your website, or you could even develop a very powerful optimization stack using solely free WordPress plugins.

Both options are available to you. Because the amount of time it takes for your website to load is of the highest consequence, you can’t just choose to ignore it. When making a decision on how to improve the performance of your website, you need to consider the following question before making a choice:

Are you willing to pay a little more for what is effectively a one-click solution to the performance difficulties that you are having with your website? If yes, how much more are you willing to pay?

If you are not an especially technically competent person or if you would rather focus on generating content and advertising your site rather than improving its performance, then I think you may fall into the “Yes” camp. If this describes you, then you may want to read on.

If, on the other hand, you want to keep your costs as low as they can possibly be, you might fall into the “No” group; in this instance, you can pick a WordPress page speed plugin that is either less costly or entirely free of charge.

Alternatively, you could choose the “Yes” group. However, if you are willing to put in the work, it is still possible to design a website that loads fast by employing technologies that are either free or affordable. This is the case as long as you are prepared to put in the effort.

Joining up for NitroPack and putting it through its paces is something many people would recommend doing if you are undecided about the direction in which to go. Because the process of setting things up just takes a few minutes, you won’t need to invest a lot of time because it won’t take that long.

In addition to that, there is a money-back guarantee that is valid for a period of 14 days, which indicates that there is no danger to the customer’s finances. Thanks for checking out this NitroPack review.

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FAQs about NitroPack

Is Nitropack a more suitable alternative than WP Rocket?

In addition to increasing the overall performance of a website, NitroPack offers its customers a content delivery network (CDN), as well as tools for optimizing photos and carrying out an increased number of activities automatically. However, WP Rocket is available at a much more reasonable price. As a result of this, if you are in a position to buy NitroPack, we highly recommend that you do so. If you are unable to, you should think about using WP Rocket since it is an alternative worth investigating. However, you will need to get a CDN from a different source, and a large portion of the responsibilities will have to be carried out manually.

Where can I get instructions on how to improve my score in NitroPack Mobile?

Experimenting with each of NitroPack Mobile's five modes—named, in order from easiest to most difficult: standard, medium, strong, ludicrous, and manual is the best way to raise your score in the game. If you want your score to go even higher, you need to do this. You should analyze your website using each of these ways, identify which configuration results in the highest mobile score, and then begin making use of that configuration as soon as possible.

If I were to get NitroPack, how much would it set me back?

There is a trial version of NitroPack that may be downloaded for free and used for evaluation purposes. After you have considered the product and determined that you are ready to make an investment, you have the choice of picking from one of three various pricing plans that are available to you. The first plan requires an investment of $21 per month, while the second plan requires an investment of $51 per month, and the third plan requires an investment of $176 per month. Take note that you will qualify for a discount if you make a single payment that covers the whole year's subscription.

Is there any advantage to using NitroPack for search engine optimization?

The Google Pagespeed Score is a crucial factor in how Google ranks websites and having pages that load more slowly can hurt your search engine optimization. Page speed may also have an indirect influence on other SEO metrics, like dwell time and bounce rates, by decreasing the amount of time visitors spend on a page. This is because page speed causes users to spend less time on a page. If you utilize NitroPack, your website will run more efficiently, which will, in turn, boost your ability to get a high ranking in search engine results.

Is there an element of deceit involved with NitroPack?

There is no deceit involved in the operation of NitroPack. NitroPack simply utilizes a methodology that is distinct from that of conventional optimization solutions in order to speed up websites and produce outstanding outcomes. If you still don't believe it, you can test the plugin on your own website and then put it through any performance testing tools, such as GTMetrix or Google Page Speed, to see how it affects the amount of time it takes your website to load.

How to install and configure NitroPack with WordPress?

Start by creating a free account and confirming your email address when you've done so. Click the "New Website" button after you have successfully logged into your account, and then input your information. Now, go to the dashboard of your WordPress site and select the "Add Plugins" button. Next, look for NitroPack and make sure the official plugin is installed. You'll need to connect your account and then choose the site. You have the choice of selecting either the default or the custom setting, depending on what your requirements are. You have access to a wide variety of customization choices, and you may experiment to see which settings work best for you. The majority of the time, changing the default parameters will not improve the outcomes.

November 13, 2023
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