Properly Review (June 2024) – Pros, Cons, Features, & Pricing

Properly is a real-estate start-up company that streamlines the process of helping people sell their homes by directly buying from homeowners. The company arranges a lot of the work for homeowners so that when a guaranteed offer is made.

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Last Updated: Jun 13, 2024


  • Take the stress out of moving
  • Sell for more with complimentary services
  • Skip the hassle of showings

Properly manages your move so you can enjoy a new home - Claim this offer

Properly offers to arrange the cleaning, staging, listing, and photographs of each home.

This process makes selling your home more accessible and less stressful, so you can focus on moving and getting ready for a new home. Check out our Properly review.

You’ll find many new start-up companies and firms with similar services as more people search for an easier way to sell their homes.

Properly is a Toronto-based real estate company that offers a quick solution for many people who need to sell as soon as possible without the hassle of extra fees.

What makes Properly a good option? What is the company’s reputation?

Properly is an excellent option for anyone who wants to take the complicated process of selling a home or condominium, which can be time-consuming.

The company offers a fair and quick way to put your house on the market, so you don’t have to worry about the process of finding a buyer and taking longer than expected to make a sale.

Services Offered by Properly

Properly essentially offers the option of buying your home without the hassle of doing all the work on your own. The start-up team provides an estimate within 24 hours, which is ideal if you need to sell quickly and relocate in a short time.

This service is the main service provided, which includes all the other aspects of selling your homes, such as staging, scheduling viewings, cleaning, and other preparations that you won’t have to handle. Properly also takes care of any repairs or necessary renovations required to sell your home.

If Properly is unable to sell your home within 90 days, the firm will buy from you directly to focus on your next move.

Properly will also offer you another home if you’re looking to buy another house. It’s a profitable company to work with if you need a quick, hassle-free solution to selling your home.

Pros and Cons of Properly

Pros of ProperlyCons of Properly
+ Move into your new home with ease
+ Leave worrying about your old home to Properly
+ Guaranteed offer price
+ No waiting to move
– Cost to hire home seller

There are some substantial benefits to working with Properly. This Properly review offers some great options for homeowners who may need to sell their house quickly and easily, as the process can be done entirely online.

When you complete the form online, you can provide all the details involved, including repairs. Once Properly collects all the information required to make an offer, they will attempt to sell your home within 90 days.

The Guaranteed offer price is the main benefit of the Properly review, and this gives clients the peace of mind that their home will be sold, at the very latest, within the specific time frame.

If Properly isn’t able to sell your home within 90 days, they will buy your home directly, so you can work on moving into your new place and leave all the work to the start-up company. Either way, you can count on a sale so that you can plan.

While you’re waiting for Properly to sell your home, you can apply for a new mortgage right away, without any hassle or delays.

The company also offers a profit share guarantee, a free estimate upon evaluating your home, and the promise of better leverage when you purchase a new home.

In addition to the many benefits highlighted in this Properly review, there are a few drawbacks to consider before you sell your home.

Properly only offers its service in three cities: Toronto, Calgary, and Ottawa. Since this type of real estate service is not common, especially in Canada, it’s a great option to consider if you reside in one of these cities.

If your home is situated just outside of the city’s boundaries or within a short drive or distance from town, it’s worthwhile to inquire with the company and inquire further.

Another potential disadvantage of Properly is the possibility that you may not receive the best offer for your home.

This is due to the cost of hiring the firm to handle all the details of selling your home and extra expenses needed to repair and stage the home, which is deducted from the final amount of the offer.

While other companies provide similar home buying services, they differ in that they require a commission or a fee instead of incorporating the service’s total cost into the offer.

Other companies similar to Properly require the property to be sold first, whereas this firm guarantees you’ll have your home off your hands after 90 days, whether they are successful in selling it or buying from your directly.

Properly’s Website and Online Services

Properly’s website works much like a standard real estate company, offering listings to find a new home if you’re considering buying after selling your current house.

You’ll have the option of searching in specific areas in Toronto and Calgary, where the company shows properties.

The website is straightforward to use and provides a lot of information on the main page.  At the top of the page, you’ll find various options along the top of the screen so that you can explore buying and selling options, free estimates, browsing homes, and further information on agents.

The layout of the website is very user-friendly, offering helpful information on each step of the process.

You can find all the main details about Properly on the website from the main page, which offers clear, concise information you need to know before you begin.

Whether you’re just browsing and not yet ready to commit to selling your home or looking to apply for Properly’s services soon, you’ll find everything you need quickly and easily online.

You’ll find some great resources online, including frequently asked questions, information on the agents, and the history of Properly.

How to Get Started with Properly

It’s easy to get started with Properly, even if you’re not sure about selling yet, or want to compare other companies before deciding.

The company’s website gives you the option of a free estimate and an idea of the services you’ll receive with an offer, which includes up to $20,000 towards staging, cleaning, and home repairs, which are included in the reselling process.

The Properly website allows visitors to receive a free report on the potential value of their home. This instant estimate, though not accurate, gives you an idea of what to expect if you get involved with the company’s services.

The next step is to contact Properly and inquire about a home evaluation, which will provide a more concise amount and an offer.

Alternative Options to Consider

If you’re looking to compare Properly with similar real estate companies, there are two unique options to consider: Purple Bricks and Sweetly. Both companies offer similar home-buying services in Canada in specific areas that may suit your needs.

Purple Bricks offers home buying and selling services in the UK and Canada. The company services three provinces in Canada, including Manitoba, Ontario, and Alberta.

The website offers separate websites for each province, with details of the services offered in specific regions.

Purple Bricks works with homeowners to research the market and find the best sale price, then offers a price and a fee for this service. The company offers to take photos, stage the home, and take care of other aspects of selling your home.

The company’s website offers a dashboard feature that tracks the progress during each stage, including developments from potential buyers, showings, and other updates.

Purple Brick is a good option if you reside in one of the company’s service areas and want to sell your home quickly.

While this company doesn’t offer the same level of guarantee as Properly, it’s an excellent option to improve your chances of selling quickly, so you can focus on the process of moving.

Sweetly is another alternative to Properly and Purple Bricks. The company offers homeowners the option of selling their homes and listings to search for a new house.

Sweetly is an excellent option if you live or intend to buy in Alberta, specifically in the Edmonton area. Several areas outside of Edmonton are covered, including Calgary and Red Deer.

All three companies offer a quick way to sell your home in specific areas in Canada. The company’s website features current properties listed for sale, details about the company, and a blog with related information.

As you research these and other comparable real estate firms, you may find other local options within specific regions.

The Cost of Using Properly

This Properly review provides an offer that incorporates the costs of preparing, repairing, and staging the home, including related fees and expenses, into the final amount of the sale.

You’ll find the website helpful, and the free estimate will give you an idea of what to expect when you decide to proceed with the service.

Overall, the cost of doing business with Properly is considered fair. You’ll find the pricing may not be the ideal sale offer.

However, the company’s handling of everything from start to selling (or buying your home outright) compensates for not only the extra costs of renovating and repairing your home but hiring a staging service, taking photographs, and other steps that quickly add up during the process.

Customer Service

The company’s customer service is limited in that most of the communication and process is handled online.

You’ll have the convenience of tracking all your information on the website, so you can easily find out the status of potential buyers when your home is ready for showings and more.

In most cases, all the details are provided clearly on the website, so you likely won’t need customer service. When you meet to discuss or inquire further during the home evaluation, the experience is positive and helpful.

Promotions and Discounts

Generally, the company doesn’t offer any discounts or promotions, as the overall service and sale are built into the offer.

Properly handles all your home’s repairs and preparations, so you don’t have to spend more than getting ready to move, which is a great advantage to working with this real estate company.

While some people may find the pricing a bit lower than expected, they consider their offers fair. It’s also a good option when you’re not in a financial position to pay a lot of extra expenses on getting your home ready to sell and waiting for a potential buyer to make an offer.

The overall commitment to selling on your own can be demanding and complicated, especially for homeowners unfamiliar with the housing market.

Properly Happiness Index

Properly knows that home is where you are happy! That’s why they’ve launched a happiness index, which analyses the neighborhoods with the highest levels of satisfaction in standard of living.

This helps you to predict the best places to buy a home with Properly.

Properly Review Conclusion

Properly is more than a real estate company because much of the information you’ll find online gives homeowners the tools they need to sell fast without the possibility of a lengthy wait or unpredictable fees.

This firm offers homeowners an easier way to appraise their properties online than decide whether the service is worthwhile.

This Properly review stands out from competitors because of the navigation of the tech-based company’s website, the easy-to-read information, and layout, which makes finding everything quick and efficient.

This company is one of the top options for homeowners and is worthwhile considering when selling your home. At the very least, it’s a great website to explore and get familiar with, even if you’re not in the market to sell currently.

Properly represents a growing trend of smaller companies and alternative real estate services that aim to make buying and selling homes more accessible.

While there are often hidden costs and lower offers in many cases, homeowners know that this involves the overall price of selling quickly.

However, relocating within a short period is necessary. This company is ideal for homeowners who need to relocate for work or buy a new home or property that better suits their needs.

Overall, Properly is a good option for many homeowners who need an affordable way to sell their home, and offers a transparent, straightforward approach that helps you decide if the service is right for you.

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