Sun Life launched Prospr in March 2022 as what they call “the first holistic wealth, health and insurance hub”.
The platform targets Canadians who want simple financial planning without dealing with multiple providers. It combines wealth management and life insurance in one digital hub.
This review covers everything you need to know about Prospr, from its features and costs, pros and cons, and whether it’s right for your financial needs.
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Last Updated: Oct 05, 2026
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Prospr is a hybrid type of advice solution that mixes digital tools with human financial advisors. It handles three main areas, which are wealth building, including investing and savings targeting retirement.
This platform was created by Sun Life Financial (TSX: SLF, NYSE: SLF) to serve individuals and families who want all-around financial planning. Sun Life is quite established and has been in business since 1865 and manages over $1.4 trillion in assets globally.
Prospr is different from traditional financial services in the sense that it offers a one-stop approach where you don’t need separate accounts with different companies for investments and life insurance; everything sits under one roof.
It’s designed for people who want professional guidance without paying premium advisor fees.
Here’s why Prospr stands out as a good option for Canadians looking for flexible, modern financial solutions:
Here’s a breakdown of the types of accounts you can invest in through Prospr:
| Account type | Examples | Purpose |
| Saving | TFSA, Non-registered accounts | Grow your money in these accounts for short or long-term goals. |
| Retirement | RRSP, TFSA | Get tax deferred or tax-free benefits to boost your savings for retirement. |
| Education | RESP, TFSA, RRSP | Get tax deferred or tax-free benefits to boost your savings for education costs. |
Saving for short- or long-term goals are easier when you choose the right account to grow your money. Whether you’re planning a big trip, saving for a home, or building your retirement fund, both a Tax-Free Savings Account (TFSA) and a non-registered account can help.
A TFSA lets your investments grow tax-free, and you can withdraw funds at any time without paying tax, making it ideal for both immediate and future goals. While contributions aren’t tax-deductible, the interest you earn on those contributions are, making it a powerful savings tool.
A non-registered account offers even more flexibility, with no age or contribution limits and the freedom to withdraw funds whenever you need them. It’s a great option if you’ve already maximized your TFSA and RRSP contributions or want a flexible way to invest for any goal.
A major goal for most working people is saving for retirement. Prospr can provide advice about and direct you to accounts that can help you save for retirement faster.
A Registered Retirement Savings Plan (RRSP) is designed specifically for retirement, allowing your investments to grow tax-deferred until you withdraw them later when you don’t have income from employment. Contributions to an RRSP may also reduce your taxable income, helping you save on taxes today.
A Tax-Free Savings Account (TFSA) is another valuable tool for retirement planning, offering tax-free growth and withdrawals. While contributions aren’t tax-deductible, a TFSA can complement your RRSP by allowing you to invest for retirement without locking your funds in until a certain age.
A Prospr advisor can help you figure out how these accounts can provide a balanced approach to building your secure financial future.
Prospr advisors can also help guide you to education savings accounts. A Registered Education Savings Plan (RESP) is designed specifically to help you save for a child’s post-secondary education, with the added benefit of government contributions that match 20% of your annual savings, up to $500 per year. Investment growth in an RESP is tax-deferred until funds are withdrawn for education expenses.
A Tax-Free Savings Account (TFSA) can also be used for education savings, offering tax-free growth and withdrawals for flexibility in case plans change.
Additionally, the Registered Retirement Savings Plan (RRSP) can support education through the Lifelong Learning Plan (LLP), which allows you to withdraw up to $10,000 per year (to a maximum of $20,000) to fund full-time education for yourself or a spouse, with repayment required over time.
Together, these accounts provide multiple ways to plan and save for education costs while taking advantage of tax benefits and government incentives.
Here’s a breakdown of the types of accounts you can invest in through Prospr:
| Investment | Purpose |
| Sun Life Granite Managed Solutions | Long-term investing at a managed risk |
| Sun Life Tactical ETF Portfolios | Growth-oriented investments managed actively |
| Insurance GICs* and Trust GICs** | Guaranteed investments protected from risk |
Sun Life Granite Managed Solutions from Prospr by Sun Life offers a thoughtfully constructed, multi-manager portfolio range that makes it easier for investors to access broad diversification, risk-sensitive asset allocation, and tactical flexibility.
Whether you’re more cautious or growth-oriented, there are five target risk portfolios allowing you to match your investment’s balance of risk, return, and income to your life stage and goals:
What sets Granite apart is its risk-adjusted approach. Each portfolio has a strategic asset mix, and the management team actively monitors market signals (e.g. inflation expectations, interest rates, currency shifts) and may temporarily adjust allocations to capture opportunities or reduce exposure.
Schedule an appointment with a Prospr advisor to see how Granite Managed Solutions can reduce the guesswork and smooth out ups and downs for long-term investors without sacrificing the potential for growth.
The Sun Life Tactical ETF Portfolios offered via Prospr by Sun Life are a family of actively managed investment funds that blend the convenience of mutual-fund structures with the diversification and efficiency of ETFs.
Each of the five portfolios is tailored to a different risk profile, from fully fixed income through conservative, balanced, and growth allocations, up to an all-equity version.
The portfolio management team makes tactical shifts over time, adjusting allocations to respond to changing markets, while keeping expenses relatively low.
For those who want diversified investments, professional oversight, and a balanced way to pursue returns without the stress of market timing, these portfolios might be a good fit.
Insurance GICs* and Trust GICs** (Guaranteed Investment Certificates) are secure investment options designed to help your savings grow steadily over time.
Both offer a guaranteed rate of return, giving you peace of mind and protection from market volatility.
While Trust GICs provide a reliable way to preserve and grow your capital, Insurance GICs offer added benefits such as potential creditor protection and estate planning advantages, which can make them a valuable component of a long-term financial strategy.
These features make both options appealing for investors who value security, stability, and thoughtful planning for the future. Talk to a Prospr advisor to see if GICs are a good option for your growing portfolio.
Prospr’s fee structure is customized based on your needs. They offer free consultations, but ongoing costs depend on the services you use.
Investment management fees likely follow industry standards, which usually range from 1.5% to 2.5% annually on managed assets. Their insurance products have built-in costs through premiums, while health coverage operates on monthly subscription models.
The platform may be more cost-effective than hiring separate financial advisors, insurance brokers, and benefit providers.
Traditional financial advisors often charge between 1% to 2% annually plus meeting fees, which makes Prospr potentially a cheaper option.
Some financial products have early withdrawal penalties, and insurance policies may have cancellation fees. Always review a complete fee breakdown before committing to services.
This section of our Prospr by Sun Life review takes a balanced look at the advantages and disadvantages of using Prospr.
Prospr works best for middle-income Canadians aged between 25 and 50 who want professional financial guidance without complexity.
If you earn between $50,000 and $150,000 annually and need help with basic retirement planning, life insurance, and health coverage, this platform could fit well.
Ideal customers are young families who are starting to build wealth, professionals who want to simplify their financial lives, and people who prefer digital convenience with human backup when needed.
You can choose Prospr if you value convenience and want to avoid managing relationships with multiple financial providers. It makes sense if your needs are straightforward and you don’t require highly specialized services.
Prospr has a following on Facebook and Instagram, showing the platform’s growing social media engagement. Available reviews mention positive experiences with the initial consultation process and advisor responsiveness.
Some customers appreciate having everything in one place instead of juggling multiple financial providers.
Common concerns include questions about long-term costs and whether the platform will remain competitive as other companies launch similar services. Some users want more transparency about fees and investment performance.
Support quality appears adequate based on available information, with phone and email support during business hours. Response times for non-urgent requests typically fall within 24-48 hours.
Prospr by Sun Life offers a good solution for Canadians who want simplified financial planning. The hybrid approach balances digital convenience with human expertise, making it accessible for people who find traditional financial planning intimidating.
The platform’s main strength is that it has wealth management, insurance, and health coverage in one place, which saves time and reduces complexity.
Sun Life’s reputation and regulatory oversight provide additional confidence. The platform may work well for straightforward financial needs, but might not suit everyone.
Overall, Prospr deserves consideration if you want professional financial guidance with digital convenience. Just make sure to compare costs with alternatives and understand all fees before committing.
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Prospr offers free initial consultations, but ongoing costs aren't publicly disclosed. Investment management fees likely range from 1.5 to 2.5% annually, similar to other managed investment platforms. Insurance and health coverage operate on premium-based pricing.
No, Prospr is currently only available to Canadian residents. If you move outside Canada, you'll need to find alternative financial services in your new country.
Yes, you can likely transfer existing RRSPs, TFSAs, and other registered accounts to Prospr's investment management. The transfer process takes 2-4 weeks and may involve paperwork from your current provider.
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