Smarter Loans Review (June 2024) – Pros, Cons, Features, & Pricing

As a Canadian resident, you probably need a loan for a personal or commercial purpose. Well, this Smarter Loans review will take care of your financial worries. Almost everyone, at some point, needs access to a loan of some kind.

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Last Updated: Jun 17, 2024

Smarter Loans

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Over the last 5 years, Smarter Loans have helped many families in Canada to connect to reputable lenders for personal loans, mortgages, as well as business loans. With Smarter Loans, you can easily compare lenders, interest rates, loan products, and loan terms.

In fact, Smarter Loans has been the only completely free-to-use website for Canadians looking for personal loans, business loans, mortgages, truck and trailer financing, auto loans, and much more.

Continue reading to learn everything you need to know about Smarter Loans: personal loans, mortgages, and business loans.

Smarter Loans Review: Brand Overview

Smarter Loans is a loan directory website based in Canada. Its main goal is to teach Canadians about the country’s most innovative financial products and connect them with the country’s best financial institutions in a safe, quick, and easy way.

With Smarter Loans, you can find the most reliable financing companies in all of Canada’s provinces and territories, as well as in a wide range of industries.

It also provides loan alternatives, including those for personal loans, funding for businesses, mortgages, vehicle loans, and plenty more in a straightforward table.

 Since it started in 2016, Smarter Loans has added more than 100 different financial brands from all over the country to its directory of loans

Smarter Loans Directory’s Top 5 Key Features

When compared to other loan websites, the Smarter Loans website stands out from the competition thanks to a number of crucial features. Here is a summary of the most important and key features of the Smarter Loans website:

1. Company Profiles

One of the most important questions you should ask yourself as a borrower is whether or not the lender you are working with can be trusted.

Smarter Loans includes a company profile for each lender that has all of the information you’ll need to move forward with confidence. This is done to give you the confidence you need to continue forward with the process.

2. Pre-Applying Feature

This is a function that can only be found on the Smarter Loans website and nowhere else online. They will first ask you to describe your current financial status.

Then, based on that information, they will conduct an analysis and provide you with the financing choices that make the most sense for you.

3. The Table of Comparison

The table of comparison allows you to filter down the financing options depending on the kind of loan, the province, and even the service region, so that you can be certain that you are looking at the financing that is appropriate for you.


4. Loan Calculators

In the Tools & Resources section of the Smarter Loans website they have a suite of great loan calculators to help calculate the total cost of borrowing for different terms, rates and loan types. They offer the following super helpful calculators:

5. Credit Cards Issuer

Borrowers love credit cards because they are portable and convenient. To that end, Smarter Loans has a page that is solely devoted to credit cards, which should make it much simpler for you to look for one.

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What is Available on the Smarter Loans Website?

The biggest appeal of Smarter Loans is the collection of over 50 loan providers working together to help meet your financial needs. Some of these financing options include:

Personal Loans

The Smarter Loans website connects you with lenders such as banks, credit unions, or online lenders with whom you borrow money that you will pay back in fixed monthly payments, or installments, typically over two to seven years. Some of the Smarter Loans personal loans provided on the platform include:

  1. Personal loans
  2. Cash loans
  3. Installment loans
  4. Same-day loans

Others include, but are not limited to,

  • Emergency and title loans
  • Fast Payday Loans
  • Student and healthcare loans
  • online and unsecured loans and many more.


A home loan is essentially used to buy a home or other piece of real estate, for which the mortgage property then serves as collateral.

The top five mortgages available through Smarter Loans are as follows:

  1. Home Equity Loans
  2. Home Renovation Loans
  3. Residential loans
  4. Refinancing loans
  5. Commercial loans

Business Loans

A loan that is expressly designed to be used for business purposes. This will result in the development of a debt, which will need to be repaid with interest when the time comes, as is the case with all loans.

The following are the Smarter Loans business loans you can find.

Working or daily business loans, such as

  • Merchant Cash Advances
  • Working Capital Loans

Loans for Businesses with Bad Credit, such as

  • Invoice factoring loans
  •  Inventory loan
  • Renovations and repairs
  • loan for business improvements

Loans for expansion, such as

  • emergency or expenditure.
  • Promotion and marketing
  • Amazon Sellers loans
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Equipment Loans

If you are interested in purchasing any of the items listed below, you can apply for and get accepted for financing loans through Smarter Loans in any of these four categories.

  1. Finance for Agriculture and Equipment
  2. Finance Options for Buses and Coaches
  3. Financing for Trucks and Trailers
  4. Financing for Boats and Yachts

Auto Loans

It is recommended that you obtain a loan from a credit union in order to purchase a new or used automobile.

The interest rates on vehicle loans are often cheaper at credit unions than at banks. Auto loans for cars, vans, trucks, and SUVs are available even if you have less-than-perfect credit.

Why Should You Use Smarter Loans?

There are undoubtedly a great number of reasons why you may benefit from applying for Smarter Loans. The following are some of the most admirable qualities associated with the brand.

1. Simple And Free To Use

The adjectives that best describe them are “simple” and “free to use.” There is no charge. You would generally anticipate a steep price tag for something that offered such an extensive rolodex of loan facts.

 On the other hand, Smarter Loans gives away absolutely free of charge all of the material that it has compiled after doing extensive study. Who doesn’t enjoy “free”? I know you love it.

2. A Centralized Point Of Contact For All Loan Processes

To put it clearly, Smarter Loans is a one-stop shop for the entirety of the loan procedure.

They make it very easy for anybody in Canada who is interested in any kind of loan to access the necessary information and then submit a preliminary application for the loan of their choice.

 Anyone who has access to the internet will find that it is not only a helpful and proactive resource, but also one that is very easy to get to.

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3. A Quick Pre-Application Procedure

The pre-application procedure is simple and streamlined, saving applicants both time and effort.

 In order to submit an initial application for a loan via Smarter Loans, a person is required to possess fundamental personal information in addition to his or her credit score and gross monthly income.

The preliminary application may be filed with as few as fifteen to twenty brief questions (depending on the type of loan), of which two ask for a person’s name, and the procedure of obtaining a loan can then start immediately. Quick and uncomplicated.

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4. Up-to-Date Social Media Presence

The social media presence of Smarter Loans is excellent, especially considering the importance of technology in today’s culture.

Pages representing the brand may be found on Facebook, Twitter, Instagram, YouTube, TikTok, and LinkedIn; the vast majority of these pages were updated within the past few days or weeks.

Smarter Loans is committed to making educational videos about the financial industry in Canada. They’ve published hundreds of videos in the last 5 years on their YouTube & TikTok.

These channels include photographs, statistics, connections, accomplishments, films, and more in an effort to communicate with audiences in environments that they frequently frequent.

And it is really important in terms of being successful on digital platforms.

5. Well-Rounded financial knowledge

The depth of expertise held by both the leadership of Smarter Loans and its contributing authors is unmistakably on display across the website.

The knowledge and experience that are there behind the scenes can be seen everywhere, from the individual loan sites to the educational posts scattered throughout the blog.

People who work in the financial industry or who are simply interested in the functioning of loans will find Smarter Loans to be a very helpful tool.

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Why do people in Canada enjoy Smarter Loans?

Before I started writing this Smarter Loans Review, I spent a good amount of time exploring the Smarter Loans website.

After doing so, I am confident in stating that it is without a doubt one of the most effective online lending services that are now available.

The website for Smarter Loans is one that I enjoy using for a variety of reasons, which I will explain in more detail below.

There Are A Great Variety Of Possibilities

Discovering alternatives, contrasting those possibilities, and applying for a loan online in a matter of seconds are all made incredibly simple with Smarter Loans.

It is not necessary for you to spend a significant amount of time physically going to a bank branch if you are busy as I am. You can send your application right away online, even if you’re still in your pajamas if you want to.

You’re Dealing With Reputable Firms

Because of the strict requirements, a business must meet to be listed on the Smarter Loans website, you can be sure that you are dealing with a reliable and trustworthy organization.

Expert Opinions and Ratings

The fact that Smarter Loans has comments and ratings from professionals gives the company even more credibility.

The Smarter Loans website is more than simply a database of available loans. Residents of Canada have the chance to learn more about different financial issues by reading what experts in the field and authors in the field have to say about them.

Smarter Loans: Experts, Writers, and Contributors

With the help of over twenty experienced writers from all over the country, Smarter Loans has researched, reviewed, and qualified each of the companies it lists.

In addition, these industry specialists provide industry research, studies, polls, and other thought leadership material that assists us in making the Canadian loan sector a positive environment that is safe, informed, and beneficial for everyone involved.

Thought leaders from well-known companies in Canada write articles for the Smarter Loans website. These articles teach people about a wide range of financial topics.

Listed below are some of the contributors we have highlighted.

Sean Cooper Sean Cooper’s book “Burn Your Mortgage” is a bestseller. He bought his first home in Toronto at 27 and paid off the mortgage in 3 years.

Sean is a money coach, speaker, and journalist. The Toronto Star, Globe and Mail, Financial Post, and MoneySense have published his articles and blogs.
Ramon Ray Ramon is a successful businessman who has founded four firms, of which he has since sold two.

His most recent book is titled “Celebrity CEO: How Entrepreneurs can Thrive by Building Community and a Strong Personal Brand,” and he has written a total of four books.
Jared Lindzon Jared Lindzon writes, reports, and speaks well. He’s a specialist in Canadian and worldwide commercial, technical, banking, and financial technologies.

Jared is a frequent contributor to Smarter Loans as well as Fortune Magazine, Fast Company, the Guardian, Rolling Stone, the Globe and Mail, and more.
Khadija Bilal Khadija has a bachelor’s degree in business administration from a top-rated university.

She has worked in this field as a writer professionally for almost seven years at this point. Khadija has a close-knit family and adores quality time spent with her loved ones.
Jenna West Jenna West’s work has appeared on well-known websites, including RE/MAX Canada and Freeman Audio Visual Canada.

She’s Smarter Loans’ freelance content manager. Jenna offers fresh ideas on finance, especially for millennials. She can make a page of words more entertaining by adding images.
Liz Teodorini Liz Teodorini is the Director of Marketing for iCapital, a Canadian program that finances hundreds of restaurants and other small companies.

The company’s mission is to be Canada’s most considerate and responsive alternative loan provider. They produce several articles about small company finances.

Smarter Loans Review: To Sum Everything Up

The Canadian public now has a fantastic new resource at their disposal, in the form of Smarter Loans, with which they may learn about the finest lending and financing alternatives available in the country.

The website does a fantastic job of matching consumers who are searching for financing with the most respectable businesses that offer it. It shouldn’t be a surprise that, in the past year, it has become an important resource for people and businesses across Canada who want to get a loan.

If you live in Canada and are interested in obtaining a loan of any type, be sure to check out Smarter Loans so that you can make the most informed choice possible. We hope you enjoyed this Smarter Loans review.

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FAQs about Smarter Loans

Does Smarter Loans have an Affiliate Program?

No, smarter loans does not have an affiliate program of any sort. Smarter Loans is not an e-commerce website or any other type of website. The primary objective of the brand is to provide useful resources to loan seekers within Canada.

What is your mission with Smarter Loans?

To assist Canadians in making more informed financial decisions by teaching them about Canada's most innovative financial products and linking them with Canada's leading financial organizations in a safe, quick, and convenient manner.

What Does Smarter Loan Have to Offer?

Smarter loans provide the following services to their Canadian users:

Business Profiles:

Each business on the list has a dedicated profile page with information about their products, interest rates, term lengths, fees, and application process.

Easy Loan Finder:

Smarter Loans wants to make it very easy, simple, and free to use a loan directory for you to find the right loan – fast and from a trusted loan provider throughout Canada.

Educative Platform:

The brand has a learning center where users and loan seekers can find rich educational resources and other information on any kind of loan and financing in all provinces of Canada.

A Free Directory for Canadian Loans:

At Smarter Loans, you can look into the most reliable financing companies in Canada. You can do this for a wide range of industries and for each province and territory.

Security and Responsible Lending:

Over thirty experienced journalists from throughout the country provide their time and expertise to help us investigate, assess, and qualify all of the firms that are listed on Smarter Loans. This is done with the goal of assisting Canadians in avoiding fraud.

Leadership and Research:

As a forerunner in the field of alternative finance in Canada, Smarter Loans is dedicated to advancing the country's financial services business. In order to do this, the company invests in and puts out studies, research, surveys, and other types of content that show thought leadership.


Smarter Loans

October 6, 2022
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