Review (May 2024) – Pros, Cons, Features, & Pricing is a marketing tool that allows you to send web push notifications to subscribers. You can notify them when you restock items or when you publish new content on your blog. Unlike emails, subscribers are less likely to overlook push notifications since they appear in their browsers.

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Last Updated: May 23, 2024

  • Smarter push notifications for desktop and mobile
  • Schedule and target customized notifications
  • Convert more customers on your site

Sign up for free and generate more sales on your site - Claim this offer

If you’re looking for a more effective way to engage your audience, this review might be of interest to you. has a comprehensive range of features, including geo-targeting and integrated analytics.

In my review of, I’ll take a closer look at the marketing tool. In addition, I’ll explore the features, pricing plans, and how to set up push notifications for your website.

Let’s get started with the review.

What makes a good option?

Sending emails to your audience is an effective marketing method, but getting subscribers isn’t always easy.

Your website visitors may be reluctant to provide their personal details to subscribe to future notifications.

And if they subscribe, your emails may end up in the recipient’s spam folder. Or their busy inboxes could drown out your sales promotion or company news email. does away with all these issues. Through web push notifications, you can increase customer engagement and loyalty.

You can get your customer’s attention immediately instead of waiting for them to open up an email. And web push notifications can drive them to take action.

It’s a great alternative to email marketing because your website visitors don’t have to provide their personal details.

Your visitors can opt-in with the tap of a button. They’ll be notified when you publish a new blog post or when you have a product sale, even when they’re offline.

The best thing about these notifications is that you can tailor them to your subscribers. You can also set them to recur, appear based on a visitor’s location, and appear on almost all devices and web browsers.

With web push notifications, you can reengage customers and convert leads into sales.

The Pros and Cons of Cons
+ Lots of features
+ No developer needed
+ Customize push notifications
+ Remembers missed notifications
– Effectiveness depends on the website
– No free trial for full features

Pros of has many advantages. As a result, the top benefits will be the focus of this section of my review.

  • Lots of features
  • No developer needed
  • Customize push notifications
  • Remembers missed notifications

The marketing tool has a broad range of features, including audience segmentation, which allows you to group your subscribers by their demographics. This enables you to create specific ads for each group that are more likely to result in conversions.

Another advantage is that you don’t need a developer to integrate into your website. It works on HTTP and HTTPS websites. It also supports multiple devices and web browsers, including Chrome and Safari.

Web push notifications are customizable. You can add custom action buttons and images that engage and draw in subscribers. ensures that when your subscribers come back online, they receive any notifications they missed. Plus, subscribers don’t always have to be on your webpage to get notifications.

Cons of

In this section of my review, we’ll look at the tool’s drawbacks.

  • Effectiveness depends on the website
  • No free trial for full features’s effectiveness heavily depends on your website visitors’ ability to enable notifications. Therefore, there is a chance that visitors won’t opt-in, and you’ll have to rely on a different marketing channel.

There isn’t a free trial to test’s full features. If you don’t buy a paid plan, you’ll have to use the free version, which has several limitations.

You won’t have access to welcome drip campaigns, recurring notifications, and RSS-Feed-to-push.

You also can’t set up automatic triggers for abandoned carts on a free subscription if you have an eCommerce business.

Customer service at is limited. They only provide email as a means of communication, and even then, you may receive a delayed reply.

Core Features

I’ll discuss the key features in this section of my review.’s web push notifications have several aspects. This includes:

  • Advance scheduling
  • Geo-targeting
  • Rich media
  • Mobile and desktop support
  • Welcome drip campaigns
  • Ecommerce notifications
  • Coupon creation
  • Integrated analytics
  • Audience segmentation

Let’s explore each feature below.

Advance Scheduling

This feature allows you to schedule push notifications to appear days or weeks in advance.

You can create a calendar for all the push notifications you want to send out in a month and schedule them in one sitting. This way, you don’t have to come back and load push notifications every day.


Send notifications to customers based on their location. This feature is ideal for location-specific marketing and tailoring ads to your audience.

Rich Media

Attach images to your push notifications that apply to your products or blog post to grab your subscribers’ attention.

Mobile and Desktop Support

Push notifications are supported on most devices and browsers. Therefore, you can reach a broader audience.

The supported devices and browsers include:

  • Firefox (desktop and mobile)
  • Chrome (desktop and mobile)
  • Opera (desktop and mobile)
  • Safari (desktop)

Welcome Drip Campaigns

Drive new subscribers to take action by pre-setting a sequence of push notifications that’ll go out as they navigate your website.

Ecommerce Notifications offers a range of eCommerce-specific push notifications. Setting up automatic triggers to remind clients who have abandoned their carts to continue shopping is one example.

Also, you can set up announcements to alter customers when an item is back in stock. Or when you reduce the price of a product.

You can keep customers up to date with new and popular products as well.

Coupon Creation

Create coupons to target specific customers with special offers. They’re a sure-fire way to engage customers and make a product more appealing.

Integrated Analytics

Keeping track of how your push notifications are performing is vital. gives you access to information about your subscribers so you can figure out what you should focus on.

Each notification provides data on the exact traffic and revenue generated. You can also compare campaigns side-by-side to see which is performing better.

Audience Segmentation

Segment your audience based on characteristics, such as their country and device. You can then create personalized notifications for each segment and see how they perform.

You’ll also get smart recommendations about how to improve the performance of your notifications.

Now that we’ve covered the features, the following section of this review will go over the cost.

Pricing PlansPriceFeatures
Free PlanFreeUnlimited push notifications for Chrome and Firefox
Growth Pro Plan$41.58/month25,000 subscribers, unlimited notification scheduling
Elite Plan$83.25/month200,000 subscribers, API access, push notifications for Safari currently has three pricing plans you can customize based on the number of subscribers you manage. The following are the packages:

  1. Free: With this plan you can manage up to 200 subscribers at no cost. This plan includes unlimited notifications that can be pushed to Chrome and Firefox.
  2. Growth Pro: This package allows you up to 25,000 subscribers at $41.58 per month when billed annually or $49 per month when billed monthly. On top of the free features, you get unlimited notifications that you can schedule in advance.
  3. Elite: On the Elite plan you can have up to 200,000 subscribers. For $83.25 per month, billed annually, or $99 per month, billed monthly, you get API access and can push notifications to Safari.

You can also get a quote for a custom-priced plan by contacting them.

Is It Safe to Use complies with the General Data Protection Regulation (GDPR). This means it’s safe to re-market to past visitors.

They also have reasonable safeguards in place to protect customer data, including limiting access to necessary personnel. They employ SSL encryption and firewalls to secure transmitted data as well.

How Is the Online Platform?

When you join, you’ll have access to an online portal. Here, you can view everything from the performance of your notifications to segments. Review - Online Portal - comparewise

You have three dashboards: subscribers, notifications, and segments performance. Each dashboard has graphs that show you the total value created and the average click-through rate of your notifications.

While the platform is easy to navigate, I found the analytics pages cluttered. For example, data for welcome drip campaigns, RSS feed campaigns, and direct send notifications are all displayed under your notification’s performance. Review - Analytics - comparewise

Setting up notifications is straightforward. You can choose between a once-off or recurring notification and easily customize it with images.

My overall experience with the portal was positive. Despite some minor aesthetic modifications that would improve the overall design, it accomplishes the job.

How to Get Started with

Signing up for is simple.

On the website, click the ‘sign up for free button at the top of the screen. To set up an account, you must first complete the following steps:

1.  Create an Account

Fill in your first name, email address, password, and website URL on the online form.

2.  Provide Your Site Information

Set your website’s name and choose a preferred time zone for scheduling notifications. You can add an icon to use as the default for any notifications you make. Review - Site Information - comparewise

3.  Set Value Goals

With, you can track and maximize the value you create for your business. You can set how much a new lead is worth to your business. Also, how much a visitor is worth to your website. Review - Value Goals - comparewise

4.  Install Your Code

Before using, you’ll need to insert a code snippet and upload a file to your website.

You have the choice of installing your code with one of’s third-party integrations or manually. Review - Install Your Code - comparewise

5.  Select a Subscription Plan

Here you will select the pricing plan that works best for your business.

Once you’ve done all of this, you’ll be set to send out your first notification.

Alternatives to

In this part of my review, I’ll provide alternatives you may consider.


The features of PushAlert are like those of, although their pricing plans are slightly less affordable.

They offer a 15-day free trial with no credit card required, and you get 16.6% off annual plans.

Therefore, if you want to try out the full functionality of push notifications without making a financial commitment, PushAlert is an excellent alternative to


  • A/B testing – test out different content and tune your marketing campaigns to what works best.
  • Multi-language support – show notifications in your subscribers’ language to get more engagement and a higher chance of opt-in.
  • Easy opt-in – get more push subscribers with 1-click subscriptions and no personal information requirements.
  • Audience creator – use and track your visitors to create targeted notifications based on keywords, number of visits, location, device, and operating system.


PushAlert has a free plan and three paid packages, which are adjustable according to your subscribers. And as I mentioned earlier, they offer a 15-day free trial.

The free plan allows you to send unlimited notifications to up to 3,000 subscribers at no cost.

The cheapest paid plan allows you up to 50,000 subscribers for $75 per month, when billed monthly or $63 per month, when billed annually.

You may also send push notifications for three different websites, unlike, which is limited to one.

With the most costly package, you may manage up to 100,000 subscribers for $375 per month when billed monthly and $313 per month annually.

You can push notifications for five websites, and they provide extensive eCommerce features.

When you consider the features PushAlert offers, it is well worth the money. However, it may be too pricey for some businesses.


SendPulse has a low cap of subscribers on its free plan. Therefore, you can get way more use from it compared to

You can also get 20% off the annual plan.


  • API for developers – automatically send personalized web push notifications to your customers from the system you already use.
  • Custom subscription requests – set whether a subscription notice is sent immediately after a visitor enters your website, after spending some time on it, or when they click a link or a button.
  • A/B testing – Experiment with different notification versions to determine which one resonates with your audience.


They provide a basic plan that’s free for up to 10,000 subscribers. Unlimited web notifications and HTTPS support are amongst the features included in this package.

The Pro plan is priced on a sliding scale from 30,000 subscribers to an unlimited number. For 30,000 subscribers, you’ll pay $15.20 per month, when billed annually, or $19 per month, when billed monthly. You also have the option of paying $182.40 for one whole year. Review: Final Word’s marketing tool is a vital resource for any business looking for an alternative to sending out batches of emails that may go unread.

Web push notifications are a great way to convert your website traffic into subscribers.

I recommend for any business that’s interested in generating interest for new content. Also, if you want to raise brand awareness.

It’s important to remember to space out web push notifications when using them. This way, you won’t overload your leads by throwing all of your ideas at them at once.

Testing is also necessary to determine what is and is not working.

Discover a targeted & personalized way to connect with your website visitors in our review covering features, pricing, & more.

Learn about a targeted, personalized way to connect with your website visitors in this review. Read about the features and pricing of this marketing tool.

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