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Canadian insurance companies and services are well-known and established worldwide. These include some of the biggest companies in the country, including Canada Life, SunLife Financial, iA Financial Group, Great-West Life, and Manulife Financial. Many new insurance services and brokers have been established in Canada in recent years, many of which are online-based with mobile app options.

Many Canadians search for online insurance plans that best fit their budget and lifestyle. While traditional brands offer a wide range of insurance products, web-based search tools allow Canadians to quickly estimate life, travel, medical, home, auto, and disability insurance premiums based on specific factors and the amount they want to insure.

Major Canadian Insurance Brands and Services

The biggest Canadian insurance companies include Great-West Life, iA Financial Group, Desjardins Group, SunLife Financial, and Manulife Financial Corp. These include firms that have been operating in the country for decades, with a well-established reputation and competitive services. Manulife, one of the oldest firms in Canada, was established in the late 1800s as the Manufacturers Life Insurance Company and now operates in various countries worldwide, including Asia, North America, and Europe.

Desjardins Group offers a wide range of financial and insurance products throughout Canada. iA Financial Group was rebranded in 2015 with a solid online presence, whereas it was initially started as Industrial Alliance in the 1890s. This company offers financial and insurance products and services to businesses and individuals. SunLife Financial and Great-West Life are major insurance firms in Canada with global operations throughout North America, Asia, and Europe.

Online Insurance Brokers and Services

One of the top ways to acquire insurance services and products is online-based companies. Aviva Canada, Zensurance, and EasyInsure are full-service, online insurance brokers that offer many of the same traditional services, with the convenience of providing everything online. This advantage is ideal for Canadians looking to find affordable premiums and products without entering a retail location or an in-person meeting with a consultant or licensed insurance agent.

Many online brokerages offer insurance services online and by phone with an agent when there are specific questions or concerns about coverage or premiums. Most insurance companies offer business and personal insurance plans, including commercial rates, which are also available through a free online quote. Insurance brokers are licensed and available in all provinces and territories across Canada and offer all the details on which products are best for every business or individual.

Insurance Services Summary

Online insurance quotes are the most popular way Canadians obtain estimates and compare rates for coverage. While traditional companies, including banks and insurance firms, offer a wide range of coverage levels and products, online brokers are a growing trend for convenience and affordability.

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April 12, 2022
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FAQs about
Insurance Services

Are online quotes the most common way to obtain information on insurance premiums and coverage options?

Yes. The most popular way to compare insurance coverage is through online calculators, often through insurance firms, that provide free quotes. This process allows customers to compare and determine which product fits their needs best.

Are traditional insurance companies in danger of going out of business?

While new online brokers are a growing trend, well-established insurance firms are likely to continue providing quality products in the future, with comparative rates and online services.

Is it less expensive to acquire insurance services online?

The cost of insurance premiums varies on the specific plan, coverage type, and customer’s information and doesn’t typically depend on whether the product is bought online. It’s easier to find affordable rates online by comparing different brokers, which is quick and easy and can lead to better rates.

If there are specific conditions that need a consultant to determine my insurance premiums, do online brokers offer support by phone?

In most cases, yes. Licensed insurance agents offer advice and suggestions for clients through online chat services, email, or phone.

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